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Strategic marketing tips for startups

Marketing for a start-up is crucial because the public needs to know about the product/service offered and avail them.

The man who revolutionised social media – Mark Zuckerberg

There are many things we don’t know about the man at Harvard who started a social networking site only for his college which expanded and went on to become the world’s leading social network site.

Entrepreneurship 101: 7 Tips how to master never giving up

When entrepreneurs are hurled at with difficulties, they simply duck or give up which is a very wrong attitude to move forward with. Instead, we should attack the problem from the front and try solving it for the essential lessons it’ll impart.

4 essential considerations one needs to think of before setting up a venture

For aspiring entrepreneurs, it is essential to weigh certain pros and cons before venturing into a particular market.

Simple ways in which you can change your passion into a pay check

One shouldn’t give up their passion so easily and try and nurture it in spite of the hardships. Instead, one could follow these ways to encash on their passion.

Entrepreneur or Intrapreneur?

When you should be an intrapreneur instead of an entrepreneur?

3 Productivity hacks for entrepreneurs

An entrepreneur needs to be constantly working upon methods to make the limited time that he devotes to his venture.
content marketing

Content marketing: Benefits and how to improve

It reaches millions of people and can make or break your venture.
How to create exponential growth in your company using this simple strategy

3 Growth hacking strategies that’ll boost your venture in no time

If growth hacking technologies are applied correctly, they can do wonders for your business.

4 mindsets every entrepreneur should adopt

Mindset of the entrepreneur is an important attribute for success.

8 qualities every entrepreneur requires to be successful

To become a successful entrepreneur, one needs to have certain qualities which are a combination of innate and acquired ones without which s/he cannot run a company successfully.
entrepreneurs manage risk

5 simple ways in which entrepreneurs manage risk

One of the major things an entrepreneur has to deal with on a regular basis is risk. There are some ways in which you can manage the risks and minimise them.

How Crown-it spun a childhood game into a cashback app and raises 5.5 million

When Sameer Grover was younger, he would collect the crowns of soda bottles and exchange them for discounts at local restaurants. It was like a game for him and his friends.

4 Ways in which you can master startup fundamentals

Understanding the fundamentals of setting up a start-up is a huge task and one needs to comprehend them successfully to proceed with his/her venture.

3 Rising startups in India

Ring in the weekend by reading about these startups! A cloud storage firm with security as its selling point, another of India’s on-demand chauffeur apps, and an e-publisher all make our list.

10 Rules for a great startup idea

Even though it’s trendy in startups to say that ideas mean nothing and execution means everything, the reality is much less binary and much more nuanced.

3 Questions to ask before turning your good idea into a successful company

What makes a great idea actually great?

Reasons budding entrepreneurs should stop looking for venture capital

Here are seven reasons for budding entrepreneurs to give up the hunt for venture capital and angel investors.

5 Ways for a new entrepreneur to ensure success

How do you ensure success? Who stands out from the crowd? What separates the pros from the amateurs?

FreeCharge story: A journey from Kunal Shah to Snapdeal

FreeCharge founded by Kunal Shah is one of the most popular online mobile recharge sites in India with their tag line- #LoDoKhatamKaro