BigMyGig: your online artist search ends here

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Started by two students from Jamnalal Bajaj Institute of Management studies, Mumbai, this online artist search and discovery tool aims to quest your search for the best artist for any kind of event. Pratik Rathod, the co-founder of this start-up is a musician whilst his partner Ramalingam is an event manager who came together to put their expertise into play to make this tool successful.

Started with a single focus, the founders realised that artists do not get enough shows because of poor outreach and lack of research from the sponsors’ side. They decided to bridge this gap through BigMyGig. Their ideas were fuelled by the appreciation received by an angel investor who had visited their college campus and encouraged them to continue working on their idea. Thereon, they started building on the tool with determination and relentless passion. Currently, it is an online solution which helps event managers finds the best talent to suit their event.

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For the business model of this tool, the founders decided to go for a “bamboo model” which is popular in China and stresses on the fact that an average bamboo tree takes 5 years and 3 months to grow completely. For five years, we see only a shoot which sprouts into a healthy and full-fledged tree in the last three months. Similarly, BigMyGig, which started out as an idea went on to grow into a strong network which consists of over 1200 artists and they’ve managed to successfully reach out to over 650 event managers across Mumbai.

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With the growth of their company, the founders have also introduced packages on their website which allows the client to book a complete entertainment package. Also, specified in detail are the digital portfolios of all the artists in their network to simplify the task of event managers. On the artist front, the tool uses a three-stage filtering process, known as the Invitation Model. Artists are supposed to send requests to join BigMyGig on the website, post which a screening process is undertaken. Artists become a part of the network when they meet the required parameters. This guarantees authentic and verified artists in the website.

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