Did you know that in 2020 alone, 2 billion people worldwide purchased a good or service online? This incredible e-commerce buying frenzy totaled over $4 trillion! In this article, we are going to show you why every business, including yours, needs an e-commerce website.
Tap Into Global Markets
Before the invention of the internet, most businesses were constrained to selling their products to locals who could physically visit their shops. However, by creating a website, you can give people around the world the ability to find your business, view your products and order them all through the click of a button. This ability has allowed a range of businesses to grow rapidly, such as online retail stores, free spins no deposit casinos, and consulting firms. If you want to grow your business and quickly expand your customer base, then setting up an e-commerce website is a no-brainer!
Never Have to Close Your Business
Back in the day, businesses would be open at particular hours, and if a customer happened to turn up when the store was shut, they would have to go home empty-handed or head to a competitor. One of the best e-commerce website features is that it allows your business to operate 24/7. For example, if someone wants to browse your stock and make an order at 2 am, they can simply open up your website and make a purchase while you are happily asleep!
Enhance Your Brand
Developing your brand is easy, thanks to e-commerce website content! Thanks to the internet and e-commerce websites, businesses now have so many different ways to connect with customers and deeply convey their messaging. For example, on your e-commerce website, you can produce a blog that lets customers understand more about your business. You can produce an e-book that gives customers valuable industry information that they can leverage. With e-commerce website content, the opportunities to develop your brand and stand out from the competition are endless!
Speed up Business Operations With E-commerce
With an e-commerce website, you can deliver the service that your customers truly deserve! An e-commerce website allows you to take orders more quickly as you can automate the process, and all orders are recorded on your e-commerce platform. Also, with an e-commerce website, you can engage with your customers more effectively through e-mail support and live chat. Your customers will appreciate being able to easily contact you and not having to spend hours on hold after calling a support line.
Great Form of Advertising
e-Commerce website advertising is extremely powerful and can lead to a tremendous increase in sales. Suppose you optimize your e-commerce website and create a powerful blog. In that case, you can start appearing first in Google’s search rankings for a range of different searches relating to your products, for example, “best running shoes”, “best UK casino“, “cheap surfboards”. As the first Google results receive as much as 30% of the traffic, you will quickly enjoy a huge increase in customers! The best way to start ranking on Google is to publish a blog multiple times a week, ensure that each blog post is relevant to your niche, and includes specific keywords and search terms. By following this simple blogging strategy, you will start to dominate the Google rankings and leverage the best form of advertising.
Boost Your Conversion Rate
By having an e-commerce website, you can take advantage of impulse buyers by giving them a platform where they can quickly browse through all of your products and place an order instantly, all from the comfort of their own home!
Reduce Operating Costs
You can save huge costs by transitioning your business online. Your e-commerce website can replace your physical shop, saving you thousands of dollars every month in rent and instantly boosting the profitability of your business.
More and more customers prefer to shop online, and if you don’t have an e-commerce website, these customers will simply opt to shop anywhere else. Currently, 54% of US consumers prefer to shop online as they say it allows them to shop whenever they please, they don’t feel pressured by staff, and they can quickly browse thousands of items in just minutes. If you want to take care of your customers, start your e-commerce website creation journey today!
Easy to Upsell
e-Commerce websites make upselling incredibly easy. There are lots of effective e-commerce website examples of upselling such as recommending similar products to customers who have an item in their online basket, creating popups with discounts on complimentary products, and letting customers know what other people have been buying. With these little tricks, you can get customers entering your online store believing they were only going to buy one item but leaving for 3 or 4!
Effectively Track Your Customers
Thanks to e-commerce website analysis, you can find out a wealth of information about your customers, including age, buying habits, interests, location, and more! With your e-commerce website, you can store this information and then use it in your marketing to target your ideal customers and enhance your products to better meet your customers’ needs.
If you want to increase your customer base, develop your brand and provide exceptional customer service, you need to create an e-commerce website. Especially with an e-commerce website cost being so low, you have no excuses not to set one up right now!
Now that you know all the reasons why you need to create an e-commerce website, it is time to start acting. We would love to hear your opinions on e-commerce websites and how they boosted your profits. Please comment below on some e-commerce website advantages and disadvantages you have experienced.