The 3.78 billion users of social media are actively involved in the process of content creation and consumption, be it the beach, business, or brunch.
Simply having a digital business isn’t enough to optimize the colossal reach that the social media platforms have to offer. Brands need to have a disruptive approach, as the social media channels are rather influential.
Embedding social media feeds on websites is the disruption we are going to get into details of, moving forward.
What Do You Understand By Embedding Social Media Feeds?
Users create content on social media platforms using branded hashtags, social media handles, tags, mentions, etc. This content generated by the users is a potential marketing strategy to enhance the marketing efforts of the brands, create awareness and make the brand stand out amongst the soaring competition.
But, the users have a boundless presence, compelling brands to have a holistic approach in their UGC marketing efforts.
Here aggregating and embedding feeds can be the best option. Through the process of aggregation, you can collect social media feeds generated on multiple platforms and embed them on different websites using a simple embed code.
How Can Embedding A Social Media Feed Be Effective At All?
Before understanding the process of embedding social media feeds on the website, let us first know why you need to it?
- Attracts the attention of the audience by showcasing credibility and relatability in the minds of the users.
- Enhances engagement of the viewers as social media feeds are dynamic, vibrant, and ever-fresh.
- Social media feeds influence the purchase decisions of the users, as 90% of the buyers claim that UGC impacts their buying actions.
- Generates easy trust in the minds of the prospective buyers as people trust faces more than a faceless brand.
- Enhances the look and feel of your website, by making it come lively, bright, and moving for first-time visitors, while also effortlessly making them want to know more about the brand.
How Can You Embed Social Media Feed On The Website?
Here are some of the best tools that can help you in embedding your social media feeds.
Taggbox Widget is a result-driven social media aggregator tool that fetches content from more than 15 social media platforms and curates it into a unified presentation. The content is pulled in with the help of hashtags, mentions, and tags from amongst other source options.
Post aggregation, you can moderate the content and make it relevant to your brand’s requirements and values. Now, you can customize this feed by leveraging from amongst the 11+ high-end themes available to align it with the brand’s aesthetics.
The best part about the tool is the real-time updates available and the robust analytics feature given to the users. The brands do not have to dig into updating the feeds manually and the chances of missing out on any user’s content are eliminated.
Miappi is yet another powerful tool that can help you in aggregating feeds from social media platforms as is required by you.
By leveraging this tool, you can curate, display, and measure the social media feeds on your website.
Also, you can easily customize your social media feeds wall and align them with the theme of your brand. Major emphasis is laid on the use of UGC in marketing which can benefit the marketers in a whole different way.
Snap widget is a tool that yet again enables you to integrate social media feeds on your website. Through this tool, you can collect content from Twitter, Instagram, Facebook, and YouTube and embed its widgets on your website.
It fetches content generated on social media platforms in real-time and displays it on your website, not letting you miss out on any valuable piece of content.
Flow Flow Social Stream
The Flow Flow Social stream is a free WordPress plugin that allows you to derive content from 15 social media platforms, such as Facebook, Instagram, Pinterest, etc.
The best part about the plugin is its responsive layout, while is also optimized to leverage on any screen. Integrate content and showcase it on your website easy to win the attention of your visitors.
Further, Flow Flow is an easy-to-use and user-friendly tool also for creating a social wall.
Over To You
You already have enough reasons to get inspired from and ponder upon embedding a social media feed on your website. As social media is the leap that brands need to take to be able to perform better and reach out to audiences at large.
Attract, engage and convert audiences effectively by leveraging these tools and take a lead in the digital competition.