In today’s age, a business’s website is by far its most significant investment in the digital arena. Whether you’re selling diapers or running a pick-and-drop dry cleaning service, without a good website, you’ll be unknown to the hundreds of thousands of potential customers out there.
However, the key to creating brand awareness, reaching out to your intended target audience, and generating revenue lies not just in merely creating and deploying a run-of-the-mill website on the internet. Instead, the website needs to be marketable on the internet so that people can actually browse and engage with it. This may sound like rocket science, but it isn’t.
Fortunately, a responsive website that is also marketing-friendly is effortless to create. All you have to follow some tips, spend some bucks, and you’ll be competing for the top spot on SERPs in no time. So pay attention to the following information:
Get an appealing domain name
Your domain name represents everything your business stands for. Therefore, choose one correctly. While choosing your website’s name, never select a name representing only one field, as onlineshoes.com. Such a name will only cater to the sale of shoes, and if you want to add other products down the road, it might be a problem for you – unless you don’t want to sell anything else i.e.
Additionally, the name should not be too complex or contain obscure words. Keep it as short and as sweet as possible so that it is easy to memorize with little margin of error in pronunciation. Check for the proper extension of your website and try to create an SEO-friendly URL. Remember, if the name is not marketable, nor will the website be.
Focus on aesthetics
The overall appearance or the design sometimes matters the most. Suppose the look of the website is not pleasing. In that case, you might disappoint your end-users, eventually affecting the website traffic and sales potential. So it would be best if you put some effort into the design of your website to create a more engaging user experience. It must be artistic and have some unique features that set it apart from the plethora of websites on the internet.
Good design helps create a more memorable user experience. In the long run, this helps brand recall and plays a crucial role in boosting your marketing efforts. Do you remember an ugly website? Or would you revisit one? Precisely!
Display your brand’s story and information correctly
If you’re not marketing your brand’s story, then what are you even selling?
While designing your website, ensure that you have sections or pages dedicated to highlighting your brand’s story, information, and the nature of your products and services. All this information will play a vital role in enhancing your website’s ultimate purpose and marketability.
All of this information must be precise and brief. An about-us page link is mandatory where you can highlight all your products and services. Customers need to clearly understand how your business can solve a particular problem that led them to your website.
Good navigation helps create a compelling user experience. You don’t want website visitors to be wandering senselessly between pages and eventually bouncing off without making a purchase. If that is the case, all you’re doing is wasting your marketing budget.
Try to make things easier for your end-user. A website should not be over categorized, as it would simply confuse the user. Only add the essential items in the navigation bar to keep it simple. In the case of an e-commerce website, ensure that customers have a seamless path from browsing through products, making a purchase, and finally checking out.
The call to action button is essential for your website as it prompts your website visitors to engage with the website. Most people think that it is not necessary, but it is beneficial in many ways. Without a well-design CTA, you will compromise your website’s potential to generate sign-ups and purchases. As a marketer, do that make sense to you?
Pay attention to essential elements, such as the location, size, and color of your website’s CTA buttons. It is preferred to add the CTA button at the pivot point to see it as soon as the user lands on the page.
Choose the right colors
Choosing a color theme that reflects the brand’s image is marketing fundamental that you cannot ignore. Understanding the intimate connection between color psychology and branding is vital to successfully translate your business’s core values and niche to your target audience. If your website is related to nature, you can use shades of green. If your website is related to art, you can use various colors that complement each other. But the color combination should be representative of your brand’s image and must also be eye-catching.
It would be best to use three colors to create harmony. Wrong color choices can make a rather ugly sight that visitors might want to forget. Hence, choose wisely.
Ensure your website is SEO-friendly
This is a no-brainer. A website cannot be marketing-friendly if it is not optimized for visibility on search engines. SEO includes different practices that will help you compete with the other websites offering similar products and services on the internet.
First of all, you must do proper keyword research to understand searcher intent and identify keywords that internet users are using to look for information within your niche. Next, you need to incorporate relevant keywords into our website’s content, such as descriptions, titles, URLs, blogs, etc. All of this requires you to create quality content littered with these keywords. This way, it will easier for search bots to crawl your website’s content and rank it for relevant keywords.
However, SEO isn’t just about the right keywords. Your website also needs to be mobile-friendly to rank better on SERPs and be worthy of most marketing tactics. According to research, more than half of the internet traffic comes from smartphones and other mobile devices. Therefore, not having a responsive website will inevitably deprive you of substantial traffic and will also be a tremendous waste of marketing efforts. You can also add external and internal links to your website.
Additional tactics that boost SEO and your website’s marketability including, using backlinks and an active social media presence.
Website Maintenance Plan
After developing the website and working on SEO, you cannot just leave it expecting the marketing magic to continue on its own. Regular maintenance is essential to ensure the website is running correctly and safe from cybercrimes. Check valuable insights such as traffic, bounce rates, customer demographics, etc., regularly by employing various digital tools and software. Look out for potential safety threats, errors, and warning signs of dismal performance and rectify them immediately. Failing to address these issues timely can severely impact your marketing tactics and strategy.
Like we said, creating a marketing-friendly website isn’t too hard. Choose the correct name, prioritize good design and navigation, display important information correctly and ensure the final version is ready for SEO. By incorporating all of these tips, you can develop a website that will drive results, including increased rankings, traffic, and sales.