There is power in great branding, and wearing a name badge is one branding strategy. Some business owners adopt a modern culture without uniforms and nameplates. While this setup works, operations-wise, it overlooks the power of great branding that comes with wearing a name badge. Employees wear a badge that promotes company visibility and fosters harmonious work relations.
A badge, however tiny, is your brand’s silent ambassador. Hence, companies spend resources perfecting and innovating name badges. Learn the five significant impacts of name badges on your company’s success.
Winning Customer Experience
Customers find it odd sometimes to address frontline staff with a generic Miss or Mister, especially in the service industry (e.g., restaurants, salons, and hotels). Name badges allow customers to address staff by their names, and in a way, allow a more personal interaction.
Name badges that reveal the names and positions of the staff are even better. They establish credibility. Customers will then take the staff’s words with trust, knowing they are in a position of authority. So overall, name badges foster a winning customer experience, which potentially translates to repeat purchases or visits.
Name tags are extensions of your company’s brand. Companies even use badges to display taglines or logos. Hence, marketing teams spend time and effort finding the right colours, fonts, designs, and materials for name badges. They know that a bad-looking badge can affect the customer’s trust. Perception matters, as it influences the intent to buy or avail from a company.
Sometimes, sophisticated name badge designs end up looking comical because the supplier chose the wrong material or delivered unpolished surfaces. Hence, marketers go through the arduous task of finding the right supplier, and so should your marketing team.
Enhanced Staff Relations
Staff benefits from name badges, too. Wearing name tags fosters group cohesion, especially for companies with over a thousand employees. It likewise promotes a culture of inclusivity. Trainees, for instance, will feel a sense of belongingness when addressed by their names. To a greater extent, it becomes a symbol of personal pride and accomplishment such that employees confidently wear them even in public.
Better Staff Accountability
Besides name identification, badges also display positions. Employees are likely to exercise greater accountability when they have something to identify themselves with, such as a name badge, a desk plaque, or any other visuals. Managers, supervisors, technical staff, support staff, and maintenance – all will feel a sense of ownership when reminded of their crucial role in the company. In effect, the business will run efficiently, and the employees become more productive.
Field employees who wear a badge effortlessly become brand ambassadors. They carry the company logo when they drink a coffee in a distant state. They also promote brand recall when they attend conferences or even when they go out for a quick dinner in between meetings.
During those times, they may meet clients, employee recruits, business magazine editors, investors, or other people who offer networking opportunities that benefit the company. It will be a waste of opportunity if an investor, looking for an IT growth company, fails to connect with your badgeless manager, who sits right next to him at a conference.
Success is certainly etched in a name, especially in a well-crafted name badge for employees. If you want to serve your customers in a better way, create a more inclusive and productive company culture, or cost-effectively promote your brand without being pushy, then invest in name badges. You can even extend the naming system to your visitors, apprentices, and seasonal/project staff to promote workplace safety, especially during emergencies.