Online food ordering and delivery is taking over the traditional phone ordering service or walk-ins at a restaurant. For a restaurant owner, long queues are always good news but it becomes a highly tedious job for the restaurant staff. Noting down a wrong order or missing out something from the order or even fumbling down are the biggest nightmares for any restaurant staff as that directly questions their service.
On the other hand, customers ordering over the phone, providing them with quick and faster service seems good, but that may not last long.
With online food ordering and delivery systems, restaurants have and are able to capture customers and provide omnichannel experience. Customers can take their time to decide their order and can clarify their order while placing it.
Some stats to showcase the growth of online food ordering sector:
- Zomato recently crossed the 3 million monthly order milestones.
- India’s online food ordering sector is growing at 15% every quarter. This growth has resulted in the increase of online orders on a daily basis, i.e. nearly 400,000 during September quarter (2017).
Yet, despite reading statistics like this, you may still be hesitant to launch an online food ordering and delivery website system.
Restaurants which are partnering with an online food ordering and delivery website see many advantages like higher profits, insights on individual customers, a customizable user-experience and interface, and more.
Here are some of the reasons- especially one that’s integrated with your point of sale to improve efficiency.
The demand for online ordering and delivering is real:
YES! The demand for online food ordering and delivering exists. If you offer online services to your customers, then in a subtle way, you are telling them that you are a modern restaurant. And also that you want to access to all your customers.
64% of the Domino’s Pizza delivery orders are given online!
Online ordering can help you drive more revenue:
In March 2018, Food delivery and online services in India grew by 48 % in terms of order volume over the previous month and revenue-wise by 55 %.
Uber Eats, (now available in 13 cities in India) is experiencing nearly 50 % month-on-month growth and the number of orders has also doubled in the last 3 months.
Launching your online ordering and delivery website let your customers place their order more conveniently. With this online system, there is no pressure on the customer to wrap up their orders and because of this; they are inclined to explore all of the menus. As a result, they end up spending more than they planned to be.
Order accuracy improves:
The following lines may seem familiar to you:
“…. Can you please repeat your order!
….. I am sorry, I didn’t get you…
…. Excuse me sir, what did you say…”
There is sometimes a chaos of words which can be bad for your newly established restaurants’ reputation. This kind of misunderstanding over order comes, when your waiter has written down the wrong order. And it is automatically going to leave the customer angry, disappointed managers, and wasted food and so on. Well, by launching your online food ordering and delivering website, all this can be eliminated to an extent. The customer makes their order clear from their end. Everything is done in writing and not over phones or in person.
With the launching of online ordering and delivering websites, you can make real-time changes either to your menu or design with ease. You will have a complete control over your own brand. You can change images of your dishes or anything you feel like changing to make your website look fabulous and attractive to your consumer. You can also change prices like MRPs or taxes as per requirement.
By launching an online food ordering and delivering website, you will be able to get deep insights into what your customer wants. You will be able to record your customer’s information, their order patterns, etc. With all this data, you will be able to recognize your regular online customers and this will give you an enormous advantage. Newbies in the food restaurant industry will be able to know the consumer behavior towards your cuisine, etc. and will help you in creating a more customized guest experience online. Customers love when a certain website remembers their order and help them save time while ordering the same food!
The internet has changed the traditional way of ordering and delivering system completely. This is a new and refreshing change for the customers as well as for the restaurants too. Customers can now order their food conveniently with just a few clicks. They can now read the entire menu and can end up spending more than usual, as a result, this will increase the revenue of a restaurant to an extent. Restaurants can now study their consumer base and can make necessary changes to make it more accessible for the customers. Even if you have a small budget, you can still get started. There are many amazing website marketplace builders that can help you launch your online food ordering and delivering website in a small budget and less time.
Bhawna is a Digital Marketing Executive at FATbit Technologies by profession and storyteller by nature. A reader at night and analyst during the day, her area of focus are marketing, tech, and startups.