Organic health food startup, Naturevibe grows from 3 to 24 million dollars in 3 years


Organic health food startup ‘Naturevibe Botanicals’ has gone from $3 million in 2018 to closing this year at $24 million. 

The Mumbai-based startup sells organic health products like superfoods (wheatgrass and chia seeds), Ayurveda capsules, essential oils, spices and grains, and culinary items like saffron and coconut flour. 

Rishabh Chokhani decided to set up his startup, Naturevibe Botanicals, in 2017. His family was already in the pharmaceutical manufacturing business. 

Rishabh was once used to be obese. He gradually developed a passion for healthy living and became fit. He wanted to motivate others too to adopt a healthier lifestyle by starting a venture in the organic food industry. 

“Our brand deals in health food and organic products that help people lead a cleaner and a healthier lifestyle which is GMO and chemical-free. Our products are sourced directly from organic farmers who use sustainable agricultural practices,” says Rishabh. 

Naturevibe Botanicals sells 98 percent of its products online and is a B2C brand. 

“The main issue faced at the time of building this business was the underdeveloped supply chain. Apart from this, there is a constant fear of yielding less organic produce due to primitive agricultural processes for preventing pest attacks. Another major challenge in procurement for organic farming comes at a higher price due to the labour costs and training required for farm maintenance,” says Rishabh. 

Indian organic food market is anticipated to grow over 25 percent a total 0.4 percent of the agricultural land is designated for organic farming in the country, which provides extensive scope for expansion.

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