Munchilicious Granola: An interesting journey of a Mumbai based couple who turned their passion into a successful business

Founders of Munchilicious Granola

In times when people are looking for healthy, hygienic, and convenient snacking options, Munchilicious Granola has come across as a boon. Munchilicious Granola is a roasted mixture of nuts, seeds, dried fruits, oats, and honey. Every bowl of Munchilicious is power-packed with nutrients that are rich in proteins, fiber, and micronutrients.

The inception of Munchilicious Granola

Munchilicious, a Mumbai based granola brand is a result of Rohit and Purvi’s experiments with healthy snacks. Rohit is prone to acidity, which got him into eating smaller but healthier portions of food every couple of hours. As there weren’t many healthy snacks available in the market, his wife Purvi would pack him 5 tiffins that contained varieties of healthy snacks like salad, roasted vegetables, granola, and more. That’s when the idea of Munchilicious germinated.

Munchilicious was founded by Rohit and Purvi Pugalia in the year 2015 for our health-conscious time-starved Indian population. The products are rich in nutrients, easy-to-whip, and convenient to eat.

Munchilicious Granola

Founders of Munchilicious Granola (A Soch Foods LLP Product)

Founder & CEO Rohit Pugalia is an enlivened leader with extensive experience. Over his entire career, he has headed corporate departments and various projects single-handedly.

While Rohit is the brain behind Munchilicious, Purvi is at the heart of it. Purvi Pugalia is a passionate homemaker and she loves to explore varieties of recipes and Munchilicious Granola is now her well-known creation. Purvi also holds a bachelor’s degree in Literature and is a certified graphologist.

The emergence of Munchilicious Granola

The founder couple came up with this idea while Rohit worked at a Stockbroking firm in Kolkata and decided to move back to Mumbai.

Founders of Munchilicious Granola

Started from a home kitchen, the founder couple delivered their fresh-foods through online portals. After receiving a great response from their customers, they started a small outlet in Mumbai. While running the fresh-food outlet, Purvi curated three granola recipes that reached the shelves of retail stores with the brand name of Munchilicious.

Future Expansion

Munchilicious Granola has seen rapid growth in the past one and a half years. The brand is available in 350+ retail stores across the country. They have a presence in Mumbai, Navi Mumbai, Thane, Pune, New Delhi, NCR, Bangalore, Chennai, and Rishikesh.

Munchilicious Granola can also be availed from online portals like Amazon, Flipkart, Smytten, Spencers, Nature’s Basket, More Megastore, and LBB store.

Speaking about the future growth plan, Soch Foods LLP is planning to expand its presence in the Northern, Western, and Southern regions of India in the next quarter.

Certification Granted to Munchilicious Granola

Munchilicious products are tested in Asia’s most trusted and well-known TUV SUD lab.

All the products are ISO 22000 certified.

Munchilicious Products

Munchilicious Granola

Munchilicious started with three variants, namely Original, Dried Fruits, and Dark Chocolate. Later the Masterchef of Munchilicious Granola, Purvi Pugalia curated two more variants viz, Desi-Twist to suit our Indian palate and Grain-Free, specially designed for our Vegan folks.

Currently available in 500 gm packs, the products will now be available in 40 gm packs.

Following are product profiles of Munchilicious:

Original (Specially curated for breakfast)
500 gm – Rs. 500
40 gm – Rs. 50

Dried Fruits (Specially curated for breakfast)
500 gm – Rs. 650
40 gm – Rs. 60

Desi-Twist (Curated for High-tea)
400 gm – Rs. 400
40 gm – Rs. 50

Dark Chocolate (Specially curated for mid-night binge-eaters)
500 gm – Rs. 650

Grain-Free (Specially curated for Vegan folks)
400 gm – Rs. 650
30 gm – Rs 60

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