Influencer marketing is the next big thing. Finding people on social media with a large number of followers and huge outreach isn’t a difficult task but using it in the right manner is an art which is constantly being explored by marketers globally.
Here are a few reasons why your brand needs influencer marketing:
1. It’s a powerful marketing tactic
Influencer marketing is a powerful marketing tactic as it takes the concept of “virtual word of mouth” to a new level. The influencers endorsing your product can review your product in a way which can help it gain immense popularity especially if it is a new product/brand which people aren’t aware of.
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2. Influencer marketing increases credibility
Because your products are being endorsed by people who are religiously followed by lakhs of people, it builds credibility around your brand and makes it a trustworthy one. What is better is that because of this increased visibility and credibility, this type of marketing generates leads and boosts sales.
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3. Great supplement to traditional methods
Influencer marketing is catching on like wildfire as it is a great supplement/alternative to the traditional methods of advertising. The shift from offline media to digital media along with people relying on reviews and recommendations online are what made influencer marketing such a popular concept.
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4. Arbitrage
“An arbitrage is the practice of taking advantage of a price difference between two or more markets.”
Because the number of influencers is was higher than the number of brands wanting to hire them, it is the best time to utilise these influencers in the best way possible. It is an (almost) organic method which can help you gain a reputation and build brand recall in no time and with minimum effort.
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5. The trends say so
As per the trends of 2015-2016, influencer marketing is a huge thing as by paying a few people to endorse your product via social media platforms and YouTube, you could reach out to a large population and get brilliant return on investment (RoI). Some popular social media influencers in the country are Abhishek Asthana, Pankaj Sinha and Srinivas Rao who have carved a niche for themselves in this field.
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