Before 2020 reared its ugly head, it wasn’t uncommon to pop over to your client’s place of business armed with special offers to show your appreciation for their custom. You may have even shared handshakes and hugs. Those days are well and truly in the past, at least for now. So, without being able to visit or even shake a client’s hand, how do you show them you care? Fortunately, there are plenty of options that are safe and socially distant.
Send Gifts by Post
When you start looking for corporate gifts online, you will see there are plenty of standout options your clients are bound to adore. Often, you can even have them branded with your logo. You can buy these in bulk for delivery to your business, then send them by post individually to your valued clients.
The postal service is still fully operational, so regardless of how the gift gets to them, they are bound to appreciate that you took the time to give them something.
Be Flexible with Finances
Times are tough. Even though businesses can benefit from changes to the CARES act regarding net operating losses, it’s not always enough. Rather than losing a customer, show them you care by being flexible with your payment options.
If it’s within your power, extend payment deadlines. You may even like to discount their bill over the festive period or give them a larger line of credit than you usually would. Even a small gesture of goodwill can be helpful during these trying times.
Make Doing Business Easier
The social distancing rules have meant that even something as simple as buying milk and bread has become a complicated undertaking. You can show you.
This might include allowing them to pay their bills online if they previously did so in person or being able to meet with you on a video call rather than face-to-face. These small changes can keep everyone safe while alleviating the day-to-day stress associated with the post-pandemic world.
Reach Out
Sometimes, showing your clients you care is as simple as reaching out on a personal level. A phone call, an email, a letter, or a gourmet hamper just to say you’re thinking of them can mean more than you might think. Include a note that asks if there’s anything you can do for them at this time.
If anything positive has come out of the COVID-19 pandemic, it’s the willingness of individuals and businesses’ to help others.
Offer Free or Discounted Services
Businesses had to adapt rapidly when COVID-19 tore through the country. Some may not have even heard of Zoom before, and all of a sudden, it’s their primary form of communication with the outside world.
Not everyone has the knowledge or skill set to operate the things necessary to continue their line of business as best as they can. So, if you have the ability to offer free tutorials or information, this gesture is bound to be appreciated. Even showing a client how to take payments on their website without sending them a hefty bill for the privilege can mean the world to them.
It’s tough going at the moment for businesses large and small. Who would have thought that a deadly virus would wreak havoc the way it has? Still, there are many things you can do to make others’ lives a little easier so you can continue doing business. Show your clients you care, and that favour will likely be returned at a later date.
