While social media apps have been popular the past few years, these apps really took off in 2020 when the pandemic hit. People were stuck in their houses, and they turned to social media for entertainment and education. Below are six social media platforms promoters should hop on in 2021 if they want to stay up to date with advertising and promotion trends.
TikTok is a video-sharing app. People can share videos that are up to sixty seconds in length. Those new to social media may want to check out Violet PR to learn more about TikTok and other hot social media platforms.
This company was founded in 2016, launched in 2017, and has over a billion active users. A promoter can make a short video, upload it to the app, and use hashtags so people can find it. The video plays on a loop for those who watch it until they decide to scroll to the next video. The user can leave a comment, share the video, and interact with the video producer.
The Clubhouse app is one of the newer social media apps on the app market. This app launched in 2020 and currently offers only audio sharing. This means a person cannot share video through the app, only voices, sounds, and music.
Three: Twitter Spaces
In 2020, Twitter Spaces came out onto the social media market. What is the Twitter Spaces app? This social media app is said to be similar to Clubhouse in that it allows people to share only audio.
Caffeine was founded in 2016 and launched back in 2018. This app allows people to broadcast live to their family, friends, and followers. The old owners of Apple created this app. Those watching the feed can send emojis or write comments to the person streaming live.
This app has some famous investors, such as 21st Century Fox. This app is used for special events, such as for the 2019 X Games in Aspen. Many of the users of this app are in the Generation-Z category.
Five: Instagram Reels
Users of the app Instagram are usually familiar with the app Instagram Reels. This is an Instagram-partnered app that is for sharing videos. While Instagram only allows short video clips, Instagram Reels allows people to share longer videos.
This app is compared to the TikTok app. How do influencers use Instagram Reels? Influencers use this app for sharing product how-to guides, unboxing videos, and information on product releases.
In 2016, the Houseparty app was launched. This app allows eight people at a time to video chat. This app now has a whopping twenty million users and is growing.
The original name of this app was Meerkat. Influencers can purchase ads on the app. Another option is that a brand can sponsor a house party and have an influencer demonstrate their products.
In conclusion, 2020 saw a huge jump in the number of people who downloaded and started using social media apps. Product promotion became hot last year, and now social media users are accustomed to learning about the hottest and newest products from these advertisers. While some people may want to download all six apps and get started on them, other people may want to focus on growing their brand on one or two apps.