If you’re just starting out in business, then you know how difficult it can be to build up your list of clients. Chances are you probably don’t have a very big advertising budget, either. However, a lack of money doesn’t mean you can’t advertise. Instead, you need to find some inexpensive ways to advertise. Here’s a look at four of them.
Business owners who understand who their ideal customer is can use social media to interact with these potential customers in a natural way. One simple way to do this is to utilize Twitter chats.
For example, say you own an online specialty food store. One way to find potential customers is to participate in a foodie chat on Twitter. The people who are on the chat would be potential customers for you because many of them are foodies who like to try new things. You can chat with them, encourage them to follow you on social media and eventually, you may even turn them into customers. You can find a list of chats related to your business on Tweet Reports.
Paint on Your Car
Car paints can do more for your business than just give your vehicle a nice, shiny new color. Your car can become a traveling billboard for your business, especially if your business is primarily local. If you must drive around town a lot, then make sure that you paint information about your business on the exterior of your car. This information should include your business name, the phone and location if it’s relevant.
Do you know that nearly 90% of all marketers believe that email marketing is their most effective way to advertise? If you have an established email list, then make good use of it by sending out regular newsletters to your subscribers. You can advertise upcoming sales, offer industry advice or highlight a particular customer of yours.
For many business owners, business-related conventions can be the lifeblood of their new business. If you’re looking for a way to find people who would be interested in what you offer, conventions are the place to go. By their nature, they appeal to people who are involved in specific industries or who have specific hobbies.
In other words, if you sell comic books (for example), then you should go to ComicCon. The people who attend a convention like this tend to love comics. While you may not be in the comics industry, it’s likely that there are appropriate conventions for your industry. Setting up a trade show booth at one of these events pretty much guarantees that you’ll have a steady stream of potential new customers.
Every business needs a steady supply of customers to remain afloat. However, if you are a new business owner, then a steady supply of customers is probably something you don’t yet have. You may also be short on money, but that doesn’t have to stop you from advertising.
Using any one of the advertising methods in this post, either by itself or in tandem with another one on the list, can help you grow your business, even if you don’t have much money.