Are prepaid gift cards the future of corporate gifting?

future of corporate gifting

To those of us not familiar with gift cards, it is a whole new world that can be used to expand one’s business. It is a card that comes with preloaded money for spending in stores. Simply put, a prepaid credit card can be used for gifting or reward as a convenient way to give the recipient money to spend.

The first thing to be noted while differentiating a bank credit card and a gift card is that the former can be reloaded any number of times, while the latter can only be used till the value of funds in it is exhausted. But today, there are even prepaid credit cards for gifting that can be reloaded multiple times.

A gift card has a stored value for future use. It is usually limited to certain stores or retailers and comes with an expiration date. It can be used in any store in Australia that accepts Visa. It is used as a means to give away rewards, cashback, express gratitude, and apology.

Gift cards are a great way to incentivize employee performance. It can be given as a reward or to show appreciation. Innumerable studies have shown the positive effects that rewards can have on job performance. So, if you are looking for increased productivity from your employers, encouraging them with a reward for their efforts will be money well spent. It is a win-win situation, where the employee feels respected and valued, and the company gains from the employees’ welfare and productivity.

Gift cards can also be given to customers or consumers of your product or service. It is a great way to increase your customer base. Acquiring new customers has never been this easy. Through cashback, promotions, and refunds done through gift cards, customers are encouraged to come back to your establishment.

A gift card carries with it a form of reward for choosing your establishment, which keeps the customer happy to do business with you. Customers have shown to display higher response rates after using gift cards. Every time a discount or cashback is added to the customer’s card when they shop, you build your company’s value in their eyes.

It can also be a gesture to express an apology. A gift card can convey both gratitude and make amends for any errors. It can ensure you do not lose your valued client or customer.

One of the significant advantages of gift card services will probably be the option of customization. Personalization of the gift card can be done to suit the recipient. For example, the cards can have a holiday or festival wish. Any design you desire can be given to the card supplier, or you choose from several generic designs available.

Perks of a Gift Card

  • Convenient and easy to use
  • Saves time and money
  • It is more memorable than other forms of gifts
  • It has pride and value attached to it
  • Removes gift dissatisfaction, as the recipient can use it to buy whatever one wants.
  • High security- all transactions made with the gift card are safe and secure. They commonly come with a unique PIN
  • One can track the balance by checking it online.
  • Flexible- One can load the card with any amount up to 10,000 dollars.


In a fast-paced, technology-driven world, the future lies in gift cards. When everything is becoming simpler, why not make gifting easier too? It is an easy but thoughtful gift that can suit any situation.

Facebook Comments