Chinese video-sharing app TikTok has become the most downloaded app among social media applications in India during the lockdown period.
TikTok’s #GharbaithoIndia campaign, launched in partnership with the United Nations Development Programme, generated over 4.6 billion views. Instagram’s live views grew more than 60 percent during the first week of 21-day lockdown.
India and Brazil were the two largest markets by downloads on Google Play in Q1 2020.
As working from home becomes the norm, and more schools and gyms begin to close, we’ve seen an increase in downloads of apps that allow consumers to maintain normality while staying at home. Conferencing and collaboration tools such as ZOOM, Google Hangouts, and Microsoft Teams have seen strong adoption.
It is suggested that the number of downloads on both Android and iOS devices has increased by up to 20% (around 49 million downloads) when compared to the number of downloads in January. In terms of app spends, Tinder took the top spot. It was followed by video-streaming apps YouTube, Netflix, IQIYI, and Tencent Video.
In its latest Global Market Index, App Annie reveals that users spent a record $23.4 billion on mobile apps in Q1 2020. This period also saw new downloads crossing 31 billion, growing 15 percent over Q4 2019.
And all this is because consumers are exploring newer avenues of recreation and relaxation during the lockdown to keep themselves busy.