EaseMyTrip was founded 9 years back by two young brothers Nishant Pitti and Rikant Pitti. Presently being a big name in travel industry of India, the journey of these duos was not bed of roses. It’s no more a news that during foundation of the company, Nishant was 19 years old and Rikant was 17 years. But both of them had great business sense since their childhood. As far as their education is concerned, Mr. Nishant holds a bachelor degree in commerce from Delhi University while Mr. Rikant is a B.Tech from Kurukshetra University.
After taking their business so far and making it a multi-billion empire, Pitti brothers thought of trying their luck in Bollywood. Already became famous for their great business aptitude, they got into an industry where money and glamour go hand in hand. Mr. Nishant was more eager about investing into films as this sector really fascinated him. As a businessman, he loved doing experiments and always took projects to get good returns. As per him, entertainment is a good place for making investments that not only gives good ROI but also helps in getting brand recognition.
EaseMyTrip has been associated with many Bollywood films so far as brand partner, event partner, travel partner, co-producer and support partner. It co-produced films like ‘Madaari’, ‘Freaky Ali’ and ‘Guest in London’ and has become distributors for films like Rustom, Kaabil and Tubelight in Delhi and UP regions. The company has also acquired distribution rights of the film ‘Jab Harry Met Sejal’ for all theatres of Delhi and Uttar Pradesh. The passion for film business is increasing with the time in Pitti brothers. The magic of Bollywood leaves no one intact from it. Despite being into travel business, they are making their position strong in entertainment industry. They also became part of IIFA awards 2017 as Support Partner.
