Zomato and Swiggy face competition as Amazon enters Indian Food delivery market

Zomato and Swiggy occupy a majority share of the food delivery market in India and Amazon’s entry in this space could be a massive challenge for them.

The most popular e-commerce site, Amazon India, has decided to launch its food delivery operations in selected parts of Bengaluru. Amazon will be a tough competitor to the already existing food delivery Swiggy and Zomato.

This announcement by Amazon India has come out when Zomato and Swiggy announced to cut out over 1600 employees amidst the COVID-19 pandemic. Although, the service is in testing period for few months now.

Spokesperson of Amazon India said “Customers have been telling us for some time that they would like to order prepared meals on Amazon in addition to shopping for all other essentials. This is particularly relevant in present times as they stay home safe, we also recognise that local businesses need all help they can get.” The company hasn’t talked about its expansion plans in the Indian market.

“Amazon food will be launched in selected Bengaluru pincode allowing customers to order from handpicked local restaurants and cloud kitchens that pass our high hygiene certification bar. We are adhering to the highest standards of safety to ensure are customers remain safe while having a delightful experience.” the spokesperson added.

In initial stages, this service will be available in four places of Bengaluru namely Mahadevpura, Marathahalli, Whitefield and Bellandur covering over 100 restaurants. Some of the outlets that are included are Box8, Chai point, Chaayos, Faasos, Mad over Donuts and some restaurants from hotel chains like Radisson and Marriott. Shao, Melange and M Cafe among others.

Customers can place the orders through the Amazon app, but this option will currently be visible and available to customers in the live pin codes only.From the past six months, the food delivery service in India is being tested by Amazon among its employees.

Zomato and Swiggy occupy a majority share of the food delivery market in India and Amazon’s entry in this space could be a massive challenge for them. Zomato has already acquired the Indian business of Uber Eats, earlier this year so that it could build its position in the Indian market.

The nationwide lockdown, which started on March 25 has a bad impact on the business of restaurants which has forced Zomato and Swiggy to re-organize their business.

The CEO and Founder of Zomato, Deepinder Goyal posted a blog last week stating that “many aspects of the company’s business has changed to dramatically over the last couple of months and many of these changes are expected to be permanent. While we continue to build a more focus Zomato, we do not foresee having enough work for employees. We owe all our colleagues a challenging work environment, but we won’t be able to offer that around 13% of our workforce going forward.”

“The covid-19 pandemic has “severely impacted” the core food delivery business and this will continue to be the case over the short term. Swiggy will scale down its cloud kitchen operations as well.” Swiggy said.

Moreover, Swiggy on Thursday announced that, “We have started home delivery of alcohol in Ranchi and are in talks with various state government to provide support with online processing and home delivery of alcohol in their states.”

Swigyy अब खाने की तरह शराब की भी कर रही होम डिलीवरी, ऑर्डर करने से पहले जान लें ये बातें

शराब पीना है लेकिन कोरोना की वजह से बाहर नहीं जाना चाहते हैं। जी हां, अब बिलकुल ऐसा सोच सकते हैं आप। अब ग्राहक घर बैठे ऑनलाइन शराब के लिए ऑर्डर कर सकते हैं और चंद मिनटों में शराब आपके घर पर पहुँच जायेगी। क्यूँकि, फूड ऑर्डरिंग व डिलीवरी प्लेटफॉर्म स्विगी (Swiggy) ने गुरुवार से शराब की भी होम डिलीवरी शुरु कर दी है।

शराब पीना है लेकिन कोरोना की वजह से बाहर नहीं जाना चाहते हैं। जी हां, अब बिलकुल ऐसा सोच सकते हैं आप। अब ग्राहक घर बैठे ऑनलाइन शराब के लिए ऑर्डर कर सकते हैं और चंद मिनटों में शराब आपके घर पर पहुँच जायेगी। क्यूँकि, फूड ऑर्डरिंग व डिलीवरी प्लेटफॉर्म स्विगी (Swiggy) ने अब शराब की भी होम डिलीवरी शुरु कर दी है।

दरअसल, स्विगी ने गुरुवार को जानकारी दी कि, कंपनी अब शराब की होम डिलीवरी भी करेगी। कंपनी ने गुरुवार से झारखंड के रांची शहर में यह सेवा शुरू कर दी है। स्वि​गी का दावा है कि, इसके लिए उसे राज्य सरकार से भी जरूरी मंजूरी मिल गई है।

दूसरे राज्यों में भी जल्द शुरु होगी शराब की होम डिलीवरी

स्विगी ने एक बयान में कहा कि, “रांची में घरों तक शराब की आपूर्ति का काम शुरू हो गया है, राज्य के अन्य शहरों में भी एक सप्ताह के भीतर यह काम शुरू हो जाएगा। दूसरे राज्यों में ‘ऑनलाइन ऑर्डर’ पूरा करने और उसकी ‘होम डिलीवरी’ के लिए संबंधित राज्य सरकारों से भी बातचीत कर रही है।

ऑर्डर करने से पहले करने होंगे ये वेरिफिकेशन

शराब की होम डिलीवरी को लेकर जरुरी नियमों के पालन और सुरक्षा को ध्यान में रखते हुए कंपनी ने कई उपाय किये हैं। शराब की होम डिलीवरी के लिए आपको पहले उम्र वेरिफिकेशन और अन्य कई ऑथेन्टिकेशन करने होंगे। इतना ही नहीं, ग्राहकों को पहले अपने वैलिड पहचान पत्र की एक कॉपी अपलोड कर उम्र की वेरिफिकेशन करानी होगी। इसके बाद उन्हें एक सेल्फी भेजनी होगी, जिसे कंपनी आर्टिफिशयल इंटेलीजेंस सिस्टम (AI Systems) के जरिए वेरिफाई करेगी।

नियमों के मुताबिक ही कर सकेंगे शराब का ऑर्डर

इस सुविधा का लाभ लेने के लिए रांची में कस्टमर्स अपने स्विगी ऐप में ‘Wine Shops’ कैटेगरी में जाकर ऑर्डर कर सकते हैं। सभी ऑडर्स के साथ एक OTP भी दिया जाएगा, जिसे डिलीवरी के समय पर वेरिफाई करना होगा। इसके अलावा, ऑर्डर की ​क्वांटिटी को लेकर भी कैपिंग की सुविधा है ताकि कोई ग्राहक जरूरी प्रावधानों से अधिक शराब न खरीद सके। हालांकि, यह राज्यों द्वारा तय नियमों के आधार पर होगा।

आपको बता दें कि, कंपनी किराना सामानों और कोविड-19 राहत उपायों का दायर बढ़ाने जैसी पहल के लिये पहले से ही स्थानीय प्रशासन के साथ मिलकर काम कर रही है। Swiggy द्वारा दिए गए बयान के मुताबिक़, कंपनी के पास प्रौद्योगिकी और ढांचागत सुविधा है जिससे वह छोटे-छोटे गली-मोहल्ले में भी सामानों की आपूर्ति कर सकती है। स्विगी ने स्पष्ट किया है कि, राज्य सरकारों के दिशानिर्देश के अनुसार लाइसेंस और अन्य जरूरी दस्तावाजों का सत्यापन करने के बाद ही अधिकृत खुदरा दुकानदारों के साथ यह गठजोड़ किया गया है।

SoftBank’s renewed focus on early-stage companies in India

In India, SoftBank with its $100 Bn Vision Fund has led to several new entries in the unicorn club in the past few years.

Founded in 1981 and headquartered in Tokyo, SoftBank has international operations across broadband, fixed telecoms, e-commerce, finance, media, and marketing.

The unit was born in 2000 at a boom time for South Korean startups, expanding its focus beyond that country in 2011. Around half of its investments have been early stage.

The firm is now looking to set up a fund which focuses exclusively on early-stage startups. At present, there are over 416 venture funds who have a focus on the early-stage startups in India.

In India, SoftBank with its $100 Bn Vision Fund has led to several new entries in the unicorn club in the past few years. It has already roughly deployed over $10 Bn in Indian startups to date out of its $65 Bn- $70 Bn active investments of the vision fund.

After missing out on companies such as Swiggy and Zomato, it wants to identify future stars early and back them while they are half-unicorns. “We would like to invest $100 million in a firm with $500-million valuation,” said senior SoftBank executive.

SoftBank and its Vision Fund have invested more than $600 million in SenseTime, valuing it in the most recent round at $7.6 billion, a source familiar with the matter said, declining to be identified because the information is not public. SenseTime declined to comment.

2018 ends with a bang for Swiggy; raises $1 B led by Naspers

With the latest fundraise, the valuation of Swiggy has touched $3.3 billion

With the latest fundraising, the valuation of Swiggy has touched $3.3 billion.

Swiggy announced it has raised $1 billion in Series H funding led by Naspers and other existing investors. This is the single largest fundraising by a food tech company in India.

The funding round also saw participation from Meituan Dianping, Coatue Management, DST Global, Tencent, Hillhouse Capital, and Wellington Management company. Avendus Capital was the exclusive financial advisor to Swiggy on the transaction.

Earlier in June, Swiggy had raised $210 million led by Naspers and DST, which made the company a part of the Unicorn club. With the recent fundraising, the food tech company will expand its ‘Access’ initiative, and hire talent, especially in the engineering and machine learning space.



A few months back, competitor Zomato had raised additional funding of $210 million led by Ant Financial, which is owned by the Ali Baba Group.

Swiggy will also look to further strengthen its tech efforts and focus on an AI-driven delivery platform for hyperlocal and on-demand delivery. In a press statement, CEO Sriharsha Majety said,

“As we add more firepower to our vision of elevating the quality of life for urban consumers by offering unparalleled convenience, we’re pleased that visionary global investors share our purpose and have made such a significant investment in our future.”

Swiggy claims to have seen a 3X increase in revenue in the last financial year. It has tied up with over 50,000 restaurants and has a delivery fleet of more than 1.2 lakh partners. Since its last funding round three months ago, it has launched operations in Kochi, Coimbatore, Nagpur, and Lucknow, and introduced innovative payment options for consumers and delivery partners.

Larry Illg, CEO, Food and Ventures, Naspers, said in a press statement,

“We first partnered with Swiggy in April 2017 because we recognized the Swiggy team had built a sustainable, long-term business, that stood out amongst others in India. Now, nearly two years later, we have even more confidence Swiggy has the winning formula and will continue to build a leading business in the country.”



For FY17, the company posted a revenue of Rs 133.1 crore and a loss of Rs 205.2 crore. In 2017-18, it posted a revenue of Rs 23.6 crore and a loss of Rs 137.2 crore. The overall food tech market in India is estimated to reach $2.5 billion in 2021 against $700 million at present, says research firm RedSeer.

This year, both Swiggy and Zomato have witnessed aggressive growth. Earlier this month, Zomato acquired Lucknow-based TechEagle Innovations, which works exclusively on drones. With this acquisition, Zomato aims to create and use technology to enable a multi-rotor drone for hub-to-hub deliveries.

The Gurugram-based unicorn claims to have over 22 million monthly orders, and after acquiring delivery startup Runnr, it claims to have a delivery fleet of 1.5 lakh partners.