social media

How to Embed Social Media Feeds On Your Website

Social media feeds play a very important role to engage website visitors. By this you can increase dwell time of your website.

The 3.78 billion users of social media are actively involved in the process of content creation and consumption, be it the beach, business, or brunch.

Simply having a digital business isn’t enough to optimize the colossal reach that the social media platforms have to offer. Brands need to have a disruptive approach, as the social media channels are rather influential.

Embedding social media feeds on websites is the disruption we are going to get into details of, moving forward.

What Do You Understand By Embedding Social Media Feeds?

Users create content on social media platforms using branded hashtags, social media handles, tags, mentions, etc. This content generated by the users is a potential marketing strategy to enhance the marketing efforts of the brands, create awareness and make the brand stand out amongst the soaring competition.

But, the users have a boundless presence, compelling brands to have a holistic approach in their UGC marketing efforts.

Here aggregating and embedding feeds can be the best option. Through the process of aggregation, you can collect social media feeds generated on multiple platforms and embed them on different websites using a simple embed code.

How Can Embedding A Social Media Feed Be Effective At All?

Before understanding the process of embedding social media feeds on the website, let us first know why you need to it?

Attracts the attention of the audience by showcasing credibility and relatability in the minds of the users.
Enhances engagement of the viewers as social media feeds are dynamic, vibrant, and ever-fresh.
Social media feeds influence the purchase decisions of the users, as 90% of the buyers claim that UGC impacts their buying actions.
Generates easy trust in the minds of the prospective buyers as people trust faces more than a faceless brand.
Enhances the look and feel of your website, by making it come lively, bright, and moving for first-time visitors, while also effortlessly making them want to know more about the brand.

How Can You Embed Social Media Feed On The Website?

Here are some of the best tools that can help you in embedding your social media feeds.

Taggbox Widget

Taggbox Widget is a result-driven social media aggregator tool that fetches content from more than 15 social media platforms and curates it into a unified presentation. The content is pulled in with the help of hashtags, mentions, and tags from amongst other source options.

Post aggregation, you can moderate the content and make it relevant to your brand’s requirements and values. Now, you can customize this feed by leveraging from amongst the 11+ high-end themes available to align it with the brand’s aesthetics.

The best part about the tool is the real-time updates available and the robust analytics feature given to the users. The brands do not have to dig into updating the feeds manually and the chances of missing out on any user’s content are eliminated.

Miappi

Miappi is yet another powerful tool that can help you in aggregating feeds from social media platforms as is required by you.

By leveraging this tool, you can curate, display, and measure the social media feeds on your website.

Also, you can easily customize your social media feeds wall and align them with the theme of your brand. Major emphasis is laid on the use of UGC in marketing which can benefit the marketers in a whole different way.

Snap Widget

Snap widget is a tool that yet again enables you to integrate social media feeds on your website. Through this tool, you can collect content from Twitter, Instagram, Facebook, and YouTube and embed its widgets on your website.

It fetches content generated on social media platforms in real-time and displays it on your website, not letting you miss out on any valuable piece of content.

Flow Flow Social Stream

The Flow Flow Social stream is a free WordPress plugin that allows you to derive content from 15 social media platforms, such as Facebook, Instagram, Pinterest, etc.

The best part about the plugin is its responsive layout, while is also optimized to leverage on any screen. Integrate content and showcase it on your website easy to win the attention of your visitors.

Further, Flow Flow is an easy-to-use and user-friendly tool also for creating a social wall.

Over To You

You already have enough reasons to get inspired from and ponder upon embedding a social media feed on your website. As social media is the leap that brands need to take to be able to perform better and reach out to audiences at large.

Attract, engage and convert audiences effectively by leveraging these tools and take a lead in the digital competition.

Social Media Marketing tips that can help you grow your business

Though you might be using social media regularly, you still would be unaware of its certain beneficial features.

Social Media Platforms have taken over a major part of our lives, and there is nothing to deny in it. While the majority of people use social media to share their thoughts and daily updates, you as a business can use these efficient platforms to promote your products and services, which ultimately can help to grow your business.

Though you might be using social media regularly, you still would be unaware of its certain beneficial features. In this article, we will discuss the same. So, keep reading to know how certain social media marketing tips can benefit your business.

10 Marketing strategies that you can utilize on Social Media

We have deeply analyzed social media and its behavior to create a list of the best marketing strategies. Here, have a look:

An excellent Content Marketing Strategy is surely going to win:

Content Marketing has been ruling the marketing strategies for a long time, and the scenario is not going to change any soon. That is why it’s important to stick to quality content while keeping an efficient content marketing strategy in hand.

Many businesses fail to link quality content with their services, thereby leading to slow business growth. However, you must know that a content marketing plan with the right use of SEO and hashtags can help your business grow by leaps and bounds. Therefore, before everything else, start working on a content plan. The best part is that it won’t cost you anything but offer huge benefits in return.

Quality Content is important

While content marketing strategy is extremely important for you, creating quality content is even more important. Content is said to be the king of marketing. Content is what you see on social media; content is what decides whether the visitor will stay on your site or leave.

Try to learn about your audience’s likes and interests. Invest your time in understanding what kind of content attracts your customers more. Quality content can help your business stand out amongst the others and can also help you receive higher engagement, click-through rates, heavy traffic, and social shares.

Engage with your audience on various Social Channels

Group of Hands Holding Speech Bubble Concept

Apart from posting quality content, you can use social media to engage with your customers. Reply to their comments, connect with them in direct messages when possible, and try to build a strong relationship with your customers. This way your customers would feel connected and special with your brand and can get converted into your regular customers, thereby growing your business.

Utilize different Content formats

If you keep sharing the same type of content, your audience will get bored of it and might lose interest in your products and services. So, it’s important to keep the interest of your customers alive by creating content in different formats. The various content formats you can use are:

Videos
Interviews
Podcasts
Case Studies
Lists
Ebooks
Opinion posts

Try experimenting with the formats and see what your audience likes the most. Get, free online video maker.

Use relevant hashtags

You would be aware of the hashtags and might have used them in your posts too. However, you must know that hashtags play an important role in increasing the reach of your content. Therefore, it’s crucial that you use the hashtags sensibly.

The pro tip is to search for hashtags that have the maximum following or searches but you should also take care that the hashtags are relevant to your posts. Using hashtags that have high followings but are irrelevant to your posts may create some negative impact on your posts.

Connect with your audience by going live

Use your social media handles to go live. People like to know more about the brands they are following. You can live stream and give them an insight about your business or some BTS about the products that you offer.

You may also introduce some of the people that are behind the services you offer. Focus on creating a personal connection with your audience.

Organize contests to create a loyal customer base

People are attracted to freebies or gifts. You can take the advantage of this fact to organize some kind of contests for your audience. Keep an attractive discount coupon or free products that you offer as a gift.

Ask your audience to take part in the contest by sharing your products or services in their story or across other social media handles. This way your brand would reach another section of the audience while your immediate audience can get a chance to win some attractive gifts.

Post content on a frequent basis

To keep your brand fresh in the mind of your audience, it’s important that you share about your products regularly. Let people not forget about your brand. Share creative and unique content about your services on a regular basis.

Make a proper schedule to post content. Try to share at least three posts per day. Social media users need constant engagement, so if you are not providing them with that, you are going to lose in the long run.

Conduct A/B Testing

Social media is all about experimenting. Never be afraid to experiment. Try new content ideas, make changes in the post timings. Explore new things on social media.

You can do A/B testing with everything you do on social media. From the head tags, the descriptions, profiles, giveaways, ads, anything.

You must know that some ads perform better than others but you could not know about it until you do the testing.

Make use of Social Media Calendar

A social media calendar is important to keep track and update of all the posts you are sharing. You can create a spreadsheet or excel sheet to make a social media calendar. That way, you would be having an idea of all topics you have shared or what you can share next, which posts got the best engagement, and how you can use this information in your further posts.

But don’t just fill the spreadsheet with content, make sure that each content gets at least shared by a few people.

Conclusion

With social media, you can do wonders for your business. All you need to have is the right marketing strategy to ace the social media game.

With these strategies, you are sure to create a difference in the growth of your business. Follow these simple strategies to stand out amongst your competitors. Hopefully, our article would help you drive the desired results for your business.

If you have any queries, drop them in the comments section.

Liked the article? Share it with others as well.

About the author:

Bhavik Soni is a Creative Writer at Auto Monkey. We provide an original analysis of the latest happenings in the social media industry. Connect with Latest Social Media Trends and News plus tips on Twitter, Facebook and other social tools on the web.

4 Tips for Leveraging the Power of Social Media to Showcase Your Company Culture

Would you like to show off your company culture via social media, and attract exciting talent?

So fierce is the level of competition in the current corporate space that many companies are applying every rule in the book to stay competitive. From vigorous adverts online to using social media, it appears none would wish to be left behind. However, out of their diverse tactics of attracting fresh talent, there’s one particular hack whose charm seemingly beats them all!

To keep attracting a fresh crop of talented employees, nearly every company now uses the power of having a unique and admirable company culture. They are doing this, knowing too well, that it is an incredible inbound recruiting technique.

Social media and showcasing a brand’s Company Culture – perfect for Inbound Recruitment!

With social media boasting around 2.77 billion users from around the globe right now, every company jostling to leverage it is justified to do so. However, those that don’t use it to sell their products or interact with their clients probably have a bigger reason to stick to it. It is an ideal spot for custom staffing, as long as one selects the right platform and sticks to it.

Would you like to show off your company culture via social media, and attract exciting talent?

1. Tell your story

You can light up social media and earn more plaudits by telling the story behind the establishment of your brand. This strategy works excellently when it’s presented in a compelling and relatable fashion. It, however, has to highlight the successes you’ve achieved so far – not the struggles!

You can use photos and short, documentary-style videos to tell the story. However, beneath the story, you should try to skillfully sell your company culture, ethos and why your company is the best place for talented individuals. One critical thing you shouldn’t forget to underline in your story is your corporate social responsibility programs.

2. What makes you a cool workplace? Flaunt it

Well, it could be the dynamism of the team, the exciting and innovative amenities or the freedom to be creative. Or, maybe it’s the sleek and stylish desks, ready to be filled up, goodie boxes for new recruits or just about anything extraordinary. Whatever it is, just let the world of social media know it.

The best way to present it is by doing a behind-the-scenes video of some sort or taking photos and posting on Facebook, Twitter, and Instagram. While at it, however, make sure to sell the company in a cheerful and reinvigorating style.

3. Let your employees be your company’s social media advocates

A story told by a couple of employees sells far much better than that of the company, especially when it’s perfectly choreographed to appear natural and not stage-managed. This technique perfectly suits a business whose team is vibrant and conspicuous on social media.

You only need to choose the highly enthused employees who will only need to create a Hashtag and the conversation starts. And in the midst of it, potential customers will want to be part of the company. They will explore the profiles of the employees before inquiring how they might join in.

4. Do a video

Popular video-sharing channels like YouTube and Periscope can also help. You just have to create an in-depth video detailing all that makes up your company. The best way to do this is to come up with something like a ‘reality show’ featuring satisfied employees, how the team interacts and so forth.

The man who revolutionised social media – Mark Zuckerberg

There are many things we don’t know about the man at Harvard who started a social networking site only for his college which expanded and went on to become the world’s leading social network site.

Mark Zuckerberg is someone we all know as the founder of Facebook. However, there are many things we don’t know about the man at Harvard who started a social networking site only for his college which expanded and went on to become the world’s leading social network site.

Personal life:

Mark Zuckerberg became fascinated with computers at the tender age of 10. He built a network which connected his home computer to his father’s office computer. At the age of 11, he started receiving formal training and created Zucknet which was a type of network. Later, he started converting his friends’ drawings into computer games. He earned a diploma in Literature classics from Phillips Exeter Academy but turned back to his first love, computers. In high school, he created a version of the music software Pandora, which he called Synapse. Several companies—including AOL and Microsoft wanted to buy the software and hire the teenager before graduation. He declined the offers.

Harvard and birth of Facebook:

After graduating from Exeter, Zuckerberg enrolled into Harvard and this is when most of his projects came to life. He developed Coursematch, which helped students to decide what courses they wanted to enrol in based on who else was taking this course and other factors. He also came up with the idea of Facemash, which compared the pictures of two students on campus and allowed users to vote on which one was more attractive. This program gained massive popularity in Harvard but had to be shut down because the authorities didn’t find the idea too appropriate.

The next idea that he developed on would be the one that changed how people networked socially through the internet.

Based on the buzz of his previous projects, three of his fellow students Divya Narendra, and twins Cameron and Tyler Winklevoss aksed him to help them to work on an idea for a social networking site they called Harvard Connection. This site was designed to use information from Harvard’s student networks in order to create a dating site for the Harvard elite. Zuckerberg soon dropped out and started his own venture. He created a site that allowed users to create their own profiles, upload photos, and communicate with other users. The Facebook was run out of a dorm room until Zuckerberg dropped out to devote all his time to Facebook.

However, all wasn’t fine in paradise and Zuckerberg was soon accused of cheating the Winklevoss twins and Narendra’s idea and ConnectU’s secure code. This law suit was settled as the three received a hefty sum of $65 million.

Facebook and its growth:

In a very short span, Facebook grew beyond the education sector and Mark Zuckerberg started looking for investors. Peter Thiel, the founder of PayPal invested $500,000, and the amount was sufficient for immediate Facebook purposes. The project began to evolve rapidly. In less than a year after it was founded more than 1 million people joined the social network.

For further development of Facebook, Zuckerberg needed more investments. Accel Partners invested in Facebook $12.7 million and then Greylock Partners added to this amount $27.5 million. He still believes Facebook should be open to only students, hence, promoted it that way only. It was a unique concept that attracted other people as well because it was a very new and unique thing to meet people virtually.

In 2007, something astonishing happened. Microsoft paid $240 million for a 1.6% stake in the company. After the deal, Bill Gates created an account on Facebook. He used it to communicate with people who wanted to chat with him. However, he had to shut it down because there were too many people who wanted to chat with Gates. This helped Facebook gain massive popularity because the richest man on the planet was on Facebook.

How does Facebook earn revenue?

85% of revenue earned by Facebook is through contextual ads. The most of the rest 15% are deductions from purchases made through the Facebook payment system. These are mostly not real, but virtual goods. For example seeds, fruits and vegetables, purchased by fans of the popular game Farmville developed by Zynga.
Virtual business is serious and the turnover increased manifold from $7 bn to $15 bn in 2014.

Acquisitions:

Facebook owner and CEO, Mark Zuckerberg, acquired photo sharing app, Instagram in 2012 for $1bn. He also purchased Oculus Rift for $2 bn in March 2014. In October 2014, Mark Zuckerberg completed the purchase of WhatsApp for $22 billion.