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7 Reasons why backlinks are vital for your SEO

One of the most effective and proven SEO tactics that can significantly boost your rankings is backlinking.

If you are trying to boost your Google SERP rankings, you will have to follow a mixture of digital marketing techniques to achieve this goal. From doing keyword research to writing Meta descriptions, there are plenty of SEO tactics that you have to pay attention to. One of the most effective and proven SEO tactics that can significantly boost your rankings is backlinking. In simple terms, backlinking is the process of placing your website link on a high quality and niche relevant website to add more points to your SEO. Search engines see it as a promotional strategy, and if the link is well placed, they will give you a significant boost in the rankings.

If a website has a good number of backlinks, it indicates that the website is important or quite popular. However, it is not just the quantity that matters. The link quality also matters quite a lot, which means if the publisher doesn’t have a high domain authority or is irrelevant to your website, it won’t do you any good. It is crucial for your backlinks to provide valuable content to the people who are reading the linked article; otherwise, it won’t help you with optimization. You also have to acquire these links manually by getting in touch with the publisher. Posting meaningless links on every other website will do you more harm than good.

If you still haven’t started acquiring backlinks for your websites, then it is time you start doing that. You can add new members to your team who have expertise in backlinking or can simply hire a well-reputed link building agency like Globex Outreach. In this article, I have mentioned a few reasons that will help you understand why backlinks are vital for your website’s SEO. Let’s take a look:

Improves Traffic Flow

One of the major benefits of using backlinks in your SEO is that it can help you generate high traffic. Using backlinks makes your website more visible on search engine results, which drives more organic traffic. Also, if you are doing backlinking right, it means you are providing the audience with valuable and meaningful content. This means not only are you increasing the quantity of traffic, but you are also improving its quality. The audience that will visit your website will be the people who are actually interested in your business.

Improves Page and Domain Authority

When we talk about SEO, we don’t just talk about the techniques and methods you can follow to improve your rank. We talk about the factors that Google takes into consideration and how we can improve on them. Google’s ranking algorithm is constantly evolving, and it does change its rules from time to time. However, there are certain things that Google always picks upon, and one of them is the quality and quantity of the inbound links. If you have high-quality links on your website, Google will push you up in the search results in improving your domain and page authority. The higher your domain authority is, the easier it becomes to rank your pages.

Establishes Brand Authority

Not only can backlinks provide you plenty of SEO benefits, but they can also help you in establishing brand authority. When Google crawls your website and finds that you have backlinks on premium websites with high domain authority, it makes you more prominent in the searches, which creates credibility among the customer base. Also, by creating high-quality content for your backlinks, you are contributing to your industry by providing useful information. This not only improves your credibility and makes you an industry leader but also helps you gain backlinks more naturally for free.

Competitive Edge

Another great benefit of backlinks is that they can help you earn that competitive edge over your competitors. Many businesses still don’t understand it, but backlinks are quite powerful and can significantly improve your digital marketing. If you have a decent amount of high-quality inbound links, then you are not only improving the traffic flow on your website, but you are also improving your brand’s reputation. Your brand will gain more recognition and will exhibit more credibility online.

Attracts Visitors from Other Relevant Websites

With link building, you are not improving the traffic flow just by increasing your rank. The blogs on which the links are placed have an audience of their own, and if you have picked your placement sites wisely, you will be able to target a large chunk of your target audience directly. For example, if you sell beauty products on your website and have chosen a fashion blog for your link placement, you will be able to market your products to the readers of that blog. It is one of the most effective ways of diverting high-quality traffic towards your website.

Helps Establish New Relationships

When you are finding the placement blogs for your website, you are looking into your own industry. It is crucial for you to place your backlinks on niche relevant blogs because otherwise, it won’t work. Sticking to niche relevant websites is not only beneficial for your SEO, but it also helps you create new relationships in the industry. You will be emailing these blogs directly to get your link placed on your website, and it can open plenty of opportunities for you. It also makes you visible in the eyes of industry leaders.

Tells Your Story

One of the advantages of backlinks that is often overlooked is that it helps you tell your story on another platform. If you want to share the story of your business and what it has to offer, then backlinking is the perfect option for you. It allows you to pick the right platforms for your story and tell your story to people that are interested in your business. It is an excellent way of promoting your business as a brand and creating a new identity for it. The more backlinks you get, the more stories you can share on different platforms.

SEO 101: Two pillars of a link building strategy

One of the main parts of SEO is link building; it is all about your site, linking it to other websites, and getting other relevant websites to link back to your website.

SEO is a process of increasing the visibility of websites or web pages in search engines such as Yahoo, Google, Bing through typical internet search results. One of the main parts of SEO is link building; it is all about your site, linking it to other websites, and getting other relevant websites to link back to your website.

The search engines are big fans of this content sharing strategy; they see it as your website socializing with the internet world. This is also a great way to successfully tell the internet world about what your website offers and how it can help the user. SEO link building also includes internal links within your own website. Influencers and companies with websites are advised by industry experts to use the optimized link building methods. It would help the businesses to make sure that their websites have improved ranking on search engines.

Getting started with SEO

If you fail to understand the importance of Search engine optimization and link building both off and on-page, you might end up losing tons of traffic for your website. Link building will not only bring traffic to your site but will also increase your business revenue and sales. Currently, a business can’t really afford to ignore the importance of the internet and SEO.

So, for all of those budding entrepreneurs who are willing to improve their website traffic and gain more visibility and increase their revenue. Today, this article will talk about two main pillars of SEO link building strategy.

#1 On-Page SEO: One of the main on-page SEO strategies is including outbound links to your websites. This means linking out other websites similar to your niche. People may argue that you will lose visitors to outbound links when they leave your website. Well, it’s somehow true, but look at the bigger picture, the search engines will reward you way more for doing this. Outbound links to good websites will increase your ranking on search engines, which will give you more traffic. For this reason, many experts follow this method.

#2 Off-page SEO: Another crucial part of the SEO link building plan is off-page SEO. Links pointing back to your site are one of the most impactful marketing strategies on the internet. According to this post, this is a crucial step for new websites or blogs because Google and other search engines find off-page SEO links more natural. Though there is no proper guide on how many links your website should have, at this time, use your own intellect to guide you.

Don’t add too much; just make sure the links should look natural for search engines like Yahoo or Google. You can start by getting a few backlinks every day. As the older your websites become, you can add more backlinks.

Important note- Get other websites also to link back to your websites, as it will help you more in improving your search engine ranking.

These are two main pillars of link building strategy that not only new entrepreneurs but also big business should follow. Following these two pillars will help you get more traffic to your website and generate more revenues.

How to get to the top of Google: 7 Effective tips

There are different things you can do to rank higher on Google. Check out our guide here to learn more about how to get to the top of Google.

Are you tired of paying for advertising? Do you wish that you had a way to generate free, organic traffic?

If so, then we’ve got the perfect solution for you: search engine optimization.

Search engine optimization tactics, when executed correctly, will help your website climb to the top of Google’s search results listings for search queries related to your products and services. What results is a steady flow of free traffic.

Understanding how to get to the top of Google, however, is no straightforward task. But fortunately for you, we’re here to help. In this article, we’ll share seven crucial tips you need to know as you embark on your journey to the top position on Google.

Start With Technical SEO

The first place to start when learning how to rank high on Google is on the technical side of your website. There are specific things that you can do with your website’s architecture to make it easier for Google’s spiders to crawl. The easier your website is to index, the higher it will rank. The best is to assign this task to a professional SEO agency like Pierre Goldman.

Know Your Desired Keywords

You should have a great understanding of what specific search queries (keywords) that you want to rank for. There are various keyword-analysis tools on the market that you can use to judge search volume as well as competition. You want to pick long-tail keywords that have a good amount of search volume but also a low amount of competition to maximize your chances of ranking high.

Create Content Around Specific Keywords

Once you know what keywords you want to target, achieve the fastest SEO results possible by creating content around those specific keywords. This could include dedicated webpages on your site or related blog posts.

Get Backlinks

Backlinks are hyperlinks back to your website from external websites. Having a high number of backlinks indicates to Google that you are an expert in your field. That in turn results in a higher rank.

Create an Engaging Visitor Experience

One of the metrics Google keeps track of is bounce rate. Bounce rate is the percentage of visitors that leave your website within the first 30 seconds. A high bounce rate tells Google that your website is unengaging, causing it to be penalized in the search engine rankings.

By focusing on developing an engaging visitor experience, you can increase organic traffic while improving conversion rates.

Optimize for Mobile

Nowadays, mobile search traffic is huge. That’s why Google wants your website to be optimized for its mobile users. Don’t disappoint them.

Track Your Results

If you want to improve search engine results, then you need to track your results. Use metrics to keep track of how much organic traffic you’re generating over time and which pages on your website are receiving the most and least organic traffic. Focus on building up your presence for those keywords that you rank poorly on.

How to Get to the Top of Google, Made Simple

Now that you know how to get to the top of Google, there’s no reason for you not to have a higher ranked website.

For more business advice, check out the rest of the website!

An introduction to measuring your digital marketing efforts

You need to measure your digital marketing efforts. And we’re here to explain how.

For any business hoping to pull in customers online, there’s really no item higher up the ‘to do’ list than digital marketing. But when you’re busy pumping out content, connecting with influencers, and driving SEO, keeping track of your success can take a backseat.

But how do you know what eggs to keep in your basket and which ones are just duds? With data! You need to measure your efforts. And we’re here to explain how.

Set SMART goals

You can’t know if you’re succeeding if you never set goals. And not just any goals, but SMART goals. The kind that are:

Specific
Measurable
Attainable
Realistic
Timely

This might sound like a list of overblown buzzwords, but it’s the different between…

“Get more Instagram Followers” And “Increase number of Instagram Followers by 5,000 within 6 months”.

If you’re pretty wily, you’ll have noticed that the second of the two is much easier to measure and attach defined metrics to. Here’s a worksheet from SmartSheets to get started.

Choose either an on-site or third-party measurement platform

Once you have well-defined goals, you can go down one of two routes:

Use on-site analytics platforms and plugins to keep track of your success
Farm the hard graft out to a third-party measurement platform

Google analytics

Google Analytics is everyone’s favourite on-site metrics tracking tool. It allows you to access standard metrics like site traffic split by source (e.g. social media referrals, organic search), click-throughs (people who click through to another page from the first they landed on your site) and bounce (how many people leave from the first page without interacting with the site)

And you can create custom metrics that better fit your goals. It’s compatible with most website builders, so you shouldn’t have any trouble setting it up, even if you’re just getting started.

So, why would you use a paid tool if Google Analytics is free? Well… because Google Analytics is not particularly specific. Meaning, it can’t offer the range of tailored information that a third-party measurement platform could.

Ads manager

If your digital marketing campaign involves a lot of paid advertising like PPC, you’re best off using an ads manager. These are usually off-site cloud-based software solutions that you pay for on a monthly subscription.

On the whole, these platforms help you both run and analyse add campaigns. So, you can set up your ads natively and then crunch the numbers and generate automatic reports to see how you’re doing.

Generally speaking, you can set up Facebook Pixel, edit ads, increase and decrease budgets, and share your insights with team members all from a typical ads manager.

Social media dashboard

While some social media dashboards include an ads manager, that’s not their main or only function. Social dashboards go beyond advertising to look at impressions, engagements, click-throughs, and other metrics associated with all of your social media posts.

You can usually attach as many accounts as you want, from different social platforms, and get automatic or customisable reports about your activity, audience, reach and other important metrics.

Where social media dashboards are most useful is in identifying what is working, which tells you what you should be investing more time, energy, and money in.

What should you measure?

Whether you’re using Google Analytics, an ads manager or a social media dashboard, you’ll have to decide what to measure. Rather than overwhelm you with an endless list of specific metrics, we’ve broken them down into categories based on what you want to achieve.

Traffic metrics

Traffic metrics essentially break down your audience by source (traffic source) and help you see whether you’re growing or maintaining your reach (new vs returning visitors).

When you know whether your visitors are coming from organic search or social and which social platforms are performing best, you can put more of your time and money into the channels that make the most impact, there are many digital marketing services providers who can help you to identify the same.

Engagement metrics

Engagement metrics include impressions (how many people view a post or page), time on page (for websites), bounce rate (how often people leave a page without engaging), exit pages (the pages people are leaving your site from) and pages per session (how many pages a user views in a session).

They tell you how ‘sticky’ your content is. As in, how good the words, graphics, images and other content on a web page or in a post are at keeping visitors looking.

Conversions

It’s all very well tracking traffic and engagement, but your ultimate goal is to get those lookers to take a specific action. This action might be making a purchase, subscribing to your podcast, signing up to a webinar, or even entering a t-shirt design idea.

Your conversion rate is the percentage of your total engagements that go on to take that specific action. And, it includes the ream of metrics that help you determine how profitable that conversion rate is (e.g. cost-per-conversion and value per visit). As well as those that break down your overall conversion rate into more specific metrics (e.g. new visitor conversion rate and return visitor conversion rate).

All of these metrics give you an idea of the profitability of your digital marketing efforts and provide some insight into which aspects of your strategy are behind it.

To sum things up

It takes a lot of effort and insight to stay on top of your digital marketing efforts. But if you know your metrics and choose the right tool to crunch the numbers, you’ll make your life a lot easier. So make sure you’ve set your goals, picked your software, and know what to track before you splash the cash online.

What is Search Engine Optimization (SEO) and why is it important for business

SEO is nowadays more important than ever and it is necessary for every webmaster to understand the true meaning of SEO as well as the potential it creates for every business.

Search engine optimization is nowadays more important than ever and it is necessary for every webmaster to understand the true meaning of SEO as well as the potential it creates for every business.

What is Search Engine Optimization (SEO)?

Search engine optimization or SEO in short, is a set of rules that can be followed by website (or blog) owners to optimize their websites for search engines and thus improve their search engine rankings.

In addition, it is a great way to increase the quality of their web sites by making them user- friendly, faster and easier to navigate.

SEO can also be considered as a framework since the whole process has a number of rules (or guidelines), a number of stages and a set of controls.

Why is SEO important?

In today’s competitive market, SEO is more important than ever. Search engines serve millions of users per day looking for answers to their questions or for solutions to their problems.

If you have a web site, blog or online store, SEO can help your business grow and meet the business objectives.

Search engine optimization is essential because:

• The majority of search engines users are more likely to click on one of the top 5 suggestions in the results pages (SERPS), so to take advantage of this and gain visitors to your web site or customers to your online store you need to in the top positions.

• SEO is not only about search engines but good SEO practices improve the user experience and usability of a web site.

• Users trust search engines and having a presence in the top positions for the keywords the user is searching, increases the web site’s trust.

• SEO is good for the social promotion of your web site. People who find your web site by searching Google or Yahoo are more likely to promote it on Facebook, Twitter, Google+ or other social media channels.

• SEO is important for the smooth running of a big web site. Web sites with more than one author can benefit from SEO in a direct and indirect way. Their direct benefit is increase in search engine traffic and their indirect benefit is having a common framework (checklists) to use before publishing content on the site.

• SEO can put you ahead of the competition. If two web sites are selling the same thing, the search engine optimized web site is more likely to have more customers and make more sales.

Related Post: Strategic marketing tips for startups

An introduction to SEO for beginners

For beginners to SEO the above definition may sound complicated, in simpler terms Search Engine Optimization is a way to improve your website so that it will appear closer to the top positions in the search results of Google, Yahoo, Bing or other search engines.

When you perform a search on Google (or any other search engine) the order by which the returning results are displayed, is based on complex algorithms.

These algorithms take a number of factors into account to decide which web page should be shown in the first place, second place etc.

Optimizing your web site for search engines will give you an advantage over non-optimized sites and you increase your chances to rank higher.

What are the main stages of the Search Engine Optimization process?

As I mentioned above, SEO is not a static process but rather a framework with rules and processes. For simplicity though SEO can be broken down into 2 main stages:

On-site SEO: What rules to apply on your site to make it search engine friendly

and

Off-site SEO: How to promote your website or blog so that it can rank better in search results.

On-site SEO

On-site SEO (also known as on-page SEO) is the practice of optimizing elements on a website (as opposed to links elsewhere on the Internet and other external signals collectively known as “off-site SEO”) in order to rank higher and earn more relevant traffic from search engines. On-site SEO refers to optimizing both the content and HTML source code of a page.

Beyond helping search engines interpret page content, proper on-site SEO also helps users quickly and clearly understand what a page is about and whether it addresses their search query. In essence, good on-site SEO helps search engines understand what a human would see (and what value they would get) if they visited a page, so that search engines can reliably serve up what human visitors would consider high-quality content about a particular search query (keyword).

The ultimate goal of on-site SEO can be thought of as attempting to make it as easy as possible for both search engines and users to:

Understand what a webpage is about;
Identify that page as relevant to a search query or queries (i.e. a particular keyword or set of keywords);
Find that page useful and worthy of ranking well on a search engine results page (SERP).

Off-site SEO

Besides the changes you can do to your web site (on-site SEO) so that it ranks higher in the SERPs, the other way to improve your website’s ranking position is by using Offpage SEO techniques.

Off-site SEO is generally known as link building but I prefer to use the term web site promotion since a proper way to promote a website involves much more methods and techniques than building links.

In general, search engines are trying to find the most important pages of the web and show those first when a user enters a search query.

One of the factors to determine the position a web page will appear in the results is the number of incoming links.

Incoming links are a signal of trust and depending from where the links are coming, they can greatly affect your ranking position (either positively if the links are coming from well-known and trusted sites or negatively if they are paid links, article directories, link farms etc).

What can you do to get more links?

That’s a very good question and we are sure that if you search the Internet for that phrase you will get hundreds of different answers.

In our opinion, you should forget about building links and concentrate on creating good quality content for your web site.

Good content will get you natural links which in turn will give you good rankings and traffic.

If you try to buy links or get them the easy way, you may have a temporary success and then see your web site disappearing from the top pages after the next Google update.

What is the difference of SEO and Internet marketing?

Some people often ask me “Is SEO the same as Internet Marketing?” The simplest answer I can give is that SEO is one of the tools available in your Internet Marketing arsenal.

It is not Internet Marketing as such but it can be part of your overall Internet Marketing campaign which normally includes other things like social media promotion, content strategy etc.

Good content is still the most important success factor with or without SEO

Before closing this introduction to search engine optimization you must have very clear in your mind that SEO cannot help you if you don’t have good content.

In other words if you try to SEO a website with not very good content your chances of succeeding (in the long term) are minimum.

On the other hand, a website with good content can do well with or without SEO. SEO will just give the web site an extra boost.

SEO is a must for every web property

To sum it up, Search engine optimization or SEO is a way to optimize your website so that search engines will understand it better and give you higher rankings.

It is important since a good SEO approach can drive more traffic to your website, blog or on-line store and gain more customers, make sales and fulfil your business purpose.

If you are looking for SEO or digital marketing service for your business or startup, email us contact@ourownstartup.com. You can also view all our services here.