If you are trying to boost your Google SERP rankings, you will have to follow a mixture of digital marketing techniques to achieve this goal. From doing keyword research to writing Meta descriptions, there are plenty of SEO tactics that you have to pay attention to. One of the most effective and proven SEO tactics that can significantly boost your rankings is backlinking. In simple terms, backlinking is the process of placing your website link on a high quality and niche relevant website to add more points to your SEO. Search engines see it as a promotional strategy, and if the link is well placed, they will give you a significant boost in the rankings.
If a website has a good number of backlinks, it indicates that the website is important or quite popular. However, it is not just the quantity that matters. The link quality also matters quite a lot, which means if the publisher doesn’t have a high domain authority or is irrelevant to your website, it won’t do you any good. It is crucial for your backlinks to provide valuable content to the people who are reading the linked article; otherwise, it won’t help you with optimization. You also have to acquire these links manually by getting in touch with the publisher. Posting meaningless links on every other website will do you more harm than good.
If you still haven’t started acquiring backlinks for your websites, then it is time you start doing that. You can add new members to your team who have expertise in backlinking or can simply hire a well-reputed link building agency like Globex Outreach. In this article, I have mentioned a few reasons that will help you understand why backlinks are vital for your website’s SEO. Let’s take a look:
Improves Traffic Flow
One of the major benefits of using backlinks in your SEO is that it can help you generate high traffic. Using backlinks makes your website more visible on search engine results, which drives more organic traffic. Also, if you are doing backlinking right, it means you are providing the audience with valuable and meaningful content. This means not only are you increasing the quantity of traffic, but you are also improving its quality. The audience that will visit your website will be the people who are actually interested in your business.
Improves Page and Domain Authority
When we talk about SEO, we don’t just talk about the techniques and methods you can follow to improve your rank. We talk about the factors that Google takes into consideration and how we can improve on them. Google’s ranking algorithm is constantly evolving, and it does change its rules from time to time. However, there are certain things that Google always picks upon, and one of them is the quality and quantity of the inbound links. If you have high-quality links on your website, Google will push you up in the search results in improving your domain and page authority. The higher your domain authority is, the easier it becomes to rank your pages.
Establishes Brand Authority
Not only can backlinks provide you plenty of SEO benefits, but they can also help you in establishing brand authority. When Google crawls your website and finds that you have backlinks on premium websites with high domain authority, it makes you more prominent in the searches, which creates credibility among the customer base. Also, by creating high-quality content for your backlinks, you are contributing to your industry by providing useful information. This not only improves your credibility and makes you an industry leader but also helps you gain backlinks more naturally for free.
Another great benefit of backlinks is that they can help you earn that competitive edge over your competitors. Many businesses still don’t understand it, but backlinks are quite powerful and can significantly improve your digital marketing. If you have a decent amount of high-quality inbound links, then you are not only improving the traffic flow on your website, but you are also improving your brand’s reputation. Your brand will gain more recognition and will exhibit more credibility online.
Attracts Visitors from Other Relevant Websites
With link building, you are not improving the traffic flow just by increasing your rank. The blogs on which the links are placed have an audience of their own, and if you have picked your placement sites wisely, you will be able to target a large chunk of your target audience directly. For example, if you sell beauty products on your website and have chosen a fashion blog for your link placement, you will be able to market your products to the readers of that blog. It is one of the most effective ways of diverting high-quality traffic towards your website.
Helps Establish New Relationships
When you are finding the placement blogs for your website, you are looking into your own industry. It is crucial for you to place your backlinks on niche relevant blogs because otherwise, it won’t work. Sticking to niche relevant websites is not only beneficial for your SEO, but it also helps you create new relationships in the industry. You will be emailing these blogs directly to get your link placed on your website, and it can open plenty of opportunities for you. It also makes you visible in the eyes of industry leaders.
Tells Your Story
One of the advantages of backlinks that is often overlooked is that it helps you tell your story on another platform. If you want to share the story of your business and what it has to offer, then backlinking is the perfect option for you. It allows you to pick the right platforms for your story and tell your story to people that are interested in your business. It is an excellent way of promoting your business as a brand and creating a new identity for it. The more backlinks you get, the more stories you can share on different platforms.