Are you tired of paying for advertising? Do you wish that you had a way to generate free, organic traffic?
If so, then we’ve got the perfect solution for you: search engine optimization.
Search engine optimization tactics, when executed correctly, will help your website climb to the top of Google’s search results listings for search queries related to your products and services. What results is a steady flow of free traffic.
Understanding how to get to the top of Google, however, is no straightforward task. But fortunately for you, we’re here to help. In this article, we’ll share seven crucial tips you need to know as you embark on your journey to the top of Google.
Start With Technical SEO
The first place to start when learning how to rank high on Google is on the technical side of your website. There are specific things that you can do with your website’s architecture to make it easier for Google’s spiders to crawl. The easier your website is to index, the higher it will rank.
Know Your Desired Keywords
You should have a great understanding of what specific search queries (keywords) that you want to rank for. There are various keyword-analysis tools on the market that you can use to judge search volume as well as competition. You want to pick long-tail keywords that have a good amount of search volume but also a low amount of competition to maximize your chances of ranking high.
Create Content Around Specific Keywords
Once you know what keywords you want to target, achieve the fastest SEO results possible by creating content around those specific keywords. This could include dedicated webpages on your site or related blog posts.
Backlinks are hyperlinks back to your website from external websites. Having a high number of backlinks indicates to Google that you are an expert in your field. That in turn results in a higher rank.
Create an Engaging Visitor Experience
One of the metrics Google keeps track of is bounce rate. Bounce rate is the percentage of visitors that leave your website within the first 30 seconds. A high bounce rate tells Google that your website is unengaging, causing it to be penalized in the search engine rankings.
By focusing on developing an engaging visitor experience, you can increase organic traffic while improving conversion rates.
Optimize for Mobile
Nowadays, mobile search traffic is huge. That’s why Google wants your website to be optimized for its mobile users. Don’t disappoint them.
Track Your Results
If you want to improve search engine results, then you need to track your results. Use metrics to keep track of how much organic traffic you’re generating over time and which pages on your website are receiving the most and least organic traffic. Focus on building up your presence for those keywords that you rank poorly on.
How to Get to the Top of Google, Made Simple
Now that you know how to get to the top of Google, there’s no reason for you not to have a higher ranked website.
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