Many business entities like the idea of using an LED display to attract customers. They’re right to do so. Plenty of companies find success with this method of advertising.
In this article, we’ll talk about why the use of a PTCLED LED display might be what your business needs.
Enhanced Visibility and Engagement
If you use an outdoor LED display to advertise your business, you are enhancing the visibility of your company’s name. It is hard to ignore a sign that’s marketing a company when it appears in a large, brightly-lit font. People wanting to engage with the company and its products and services is a foregone conclusion.
They’re Energy-Efficient
These LED displays are energy-efficient. You should not expect to get a crazily high electric bill if you decide to set one up in the window of your store.
They Are Cost-Effective
If you compare the various methods of advertising, you should quickly notice a cost discrepancy in the ways you can get word of your company to the masses. While something like pay-per-click advertising might have an onerous price tag attached to it, you will pay very little to have a lit-up beacon that proclaims your company’s name in your store window.
They’re a Great Way to Show Off Dynamic Content
While you can have an outdoor LED light display that spells out your company’s name, you might also have short messages about what you’re offering in LED lights. That’s a great way to attract attention. If you focus on brevity and infuse your messaging with some humor as well, you might be amazed by how much new commerce you get with this technique.
They Are Low Maintenance
There is usually very little maintenance required if you focus on this advertising method. Once the sign is created, all you have to do is light it up when you’re open and shut it off when you close for the day. Nothing could be simpler.
They Are Versatile
There is also tremendous versatility in how you can use an outdoor LED display setup. You can feature graphics or your company’s logo instead of just your name. You might feature catchy slogans or anything else you think is going to get you the attention you want.
There’s Data Backing Up This Strategy’s Effectiveness
There are plenty of studies that have been done that demonstrate the effectiveness of this kind of advertising. The eye is drawn to bright colors. If you have a logo, your company name, or a graphic display that interests individuals who are passing by your establishment, then you’re well on your way toward enticing them to come inside.
You Have a Captive Audience
If you have a light-up display prominently featured, then a red light might temporarily delay a car full of passengers right in front of your store. During that time, they will have no choice but to be in close proximity to your marketing. That makes it more likely they will want to go inside and browse.
