why SEO is important for business

7 Reasons why backlinks are vital for your SEO

One of the most effective and proven SEO tactics that can significantly boost your rankings is backlinking.

If you are trying to boost your Google SERP rankings, you will have to follow a mixture of digital marketing techniques to achieve this goal. From doing keyword research to writing Meta descriptions, there are plenty of SEO tactics that you have to pay attention to. One of the most effective and proven SEO tactics that can significantly boost your rankings is backlinking. In simple terms, backlinking is the process of placing your website link on a high quality and niche relevant website to add more points to your SEO. Search engines see it as a promotional strategy, and if the link is well placed, they will give you a significant boost in the rankings.

If a website has a good number of backlinks, it indicates that the website is important or quite popular. However, it is not just the quantity that matters. The link quality also matters quite a lot, which means if the publisher doesn’t have a high domain authority or is irrelevant to your website, it won’t do you any good. It is crucial for your backlinks to provide valuable content to the people who are reading the linked article; otherwise, it won’t help you with optimization. You also have to acquire these links manually by getting in touch with the publisher. Posting meaningless links on every other website will do you more harm than good.

If you still haven’t started acquiring backlinks for your websites, then it is time you start doing that. You can add new members to your team who have expertise in backlinking or can simply hire a well-reputed link building agency like Globex Outreach. In this article, I have mentioned a few reasons that will help you understand why backlinks are vital for your website’s SEO. Let’s take a look:

Improves Traffic Flow

One of the major benefits of using backlinks in your SEO is that it can help you generate high traffic. Using backlinks makes your website more visible on search engine results, which drives more organic traffic. Also, if you are doing backlinking right, it means you are providing the audience with valuable and meaningful content. This means not only are you increasing the quantity of traffic, but you are also improving its quality. The audience that will visit your website will be the people who are actually interested in your business.

Improves Page and Domain Authority

When we talk about SEO, we don’t just talk about the techniques and methods you can follow to improve your rank. We talk about the factors that Google takes into consideration and how we can improve on them. Google’s ranking algorithm is constantly evolving, and it does change its rules from time to time. However, there are certain things that Google always picks upon, and one of them is the quality and quantity of the inbound links. If you have high-quality links on your website, Google will push you up in the search results in improving your domain and page authority. The higher your domain authority is, the easier it becomes to rank your pages.

Establishes Brand Authority

Not only can backlinks provide you plenty of SEO benefits, but they can also help you in establishing brand authority. When Google crawls your website and finds that you have backlinks on premium websites with high domain authority, it makes you more prominent in the searches, which creates credibility among the customer base. Also, by creating high-quality content for your backlinks, you are contributing to your industry by providing useful information. This not only improves your credibility and makes you an industry leader but also helps you gain backlinks more naturally for free.

Competitive Edge

Another great benefit of backlinks is that they can help you earn that competitive edge over your competitors. Many businesses still don’t understand it, but backlinks are quite powerful and can significantly improve your digital marketing. If you have a decent amount of high-quality inbound links, then you are not only improving the traffic flow on your website, but you are also improving your brand’s reputation. Your brand will gain more recognition and will exhibit more credibility online.

Attracts Visitors from Other Relevant Websites

With link building, you are not improving the traffic flow just by increasing your rank. The blogs on which the links are placed have an audience of their own, and if you have picked your placement sites wisely, you will be able to target a large chunk of your target audience directly. For example, if you sell beauty products on your website and have chosen a fashion blog for your link placement, you will be able to market your products to the readers of that blog. It is one of the most effective ways of diverting high-quality traffic towards your website.

Helps Establish New Relationships

When you are finding the placement blogs for your website, you are looking into your own industry. It is crucial for you to place your backlinks on niche relevant blogs because otherwise, it won’t work. Sticking to niche relevant websites is not only beneficial for your SEO, but it also helps you create new relationships in the industry. You will be emailing these blogs directly to get your link placed on your website, and it can open plenty of opportunities for you. It also makes you visible in the eyes of industry leaders.

Tells Your Story

One of the advantages of backlinks that is often overlooked is that it helps you tell your story on another platform. If you want to share the story of your business and what it has to offer, then backlinking is the perfect option for you. It allows you to pick the right platforms for your story and tell your story to people that are interested in your business. It is an excellent way of promoting your business as a brand and creating a new identity for it. The more backlinks you get, the more stories you can share on different platforms.

How to get to the top of Google: 7 Effective tips

There are different things you can do to rank higher on Google. Check out our guide here to learn more about how to get to the top of Google.

Are you tired of paying for advertising? Do you wish that you had a way to generate free, organic traffic?

If so, then we’ve got the perfect solution for you: search engine optimization.

Search engine optimization tactics, when executed correctly, will help your website climb to the top of Google’s search results listings for search queries related to your products and services. What results is a steady flow of free traffic.

Understanding how to get to the top of Google, however, is no straightforward task. But fortunately for you, we’re here to help. In this article, we’ll share seven crucial tips you need to know as you embark on your journey to the top position on Google.

Start With Technical SEO

The first place to start when learning how to rank high on Google is on the technical side of your website. There are specific things that you can do with your website’s architecture to make it easier for Google’s spiders to crawl. The easier your website is to index, the higher it will rank. The best is to assign this task to a professional SEO agency like Pierre Goldman.

Know Your Desired Keywords

You should have a great understanding of what specific search queries (keywords) that you want to rank for. There are various keyword-analysis tools on the market that you can use to judge search volume as well as competition. You want to pick long-tail keywords that have a good amount of search volume but also a low amount of competition to maximize your chances of ranking high.

Create Content Around Specific Keywords

Once you know what keywords you want to target, achieve the fastest SEO results possible by creating content around those specific keywords. This could include dedicated webpages on your site or related blog posts.

Get Backlinks

Backlinks are hyperlinks back to your website from external websites. Having a high number of backlinks indicates to Google that you are an expert in your field. That in turn results in a higher rank.

Create an Engaging Visitor Experience

One of the metrics Google keeps track of is bounce rate. Bounce rate is the percentage of visitors that leave your website within the first 30 seconds. A high bounce rate tells Google that your website is unengaging, causing it to be penalized in the search engine rankings.

By focusing on developing an engaging visitor experience, you can increase organic traffic while improving conversion rates.

Optimize for Mobile

Nowadays, mobile search traffic is huge. That’s why Google wants your website to be optimized for its mobile users. Don’t disappoint them.

Track Your Results

If you want to improve search engine results, then you need to track your results. Use metrics to keep track of how much organic traffic you’re generating over time and which pages on your website are receiving the most and least organic traffic. Focus on building up your presence for those keywords that you rank poorly on.

How to Get to the Top of Google, Made Simple

Now that you know how to get to the top of Google, there’s no reason for you not to have a higher ranked website.

For more business advice, check out the rest of the website!

What is Search Engine Optimization (SEO) and why is it important for business

SEO is nowadays more important than ever and it is necessary for every webmaster to understand the true meaning of SEO as well as the potential it creates for every business.

Search engine optimization is nowadays more important than ever and it is necessary for every webmaster to understand the true meaning of SEO as well as the potential it creates for every business.

What is Search Engine Optimization (SEO)?

Search engine optimization or SEO in short, is a set of rules that can be followed by website (or blog) owners to optimize their websites for search engines and thus improve their search engine rankings.

In addition, it is a great way to increase the quality of their web sites by making them user- friendly, faster and easier to navigate.

SEO can also be considered as a framework since the whole process has a number of rules (or guidelines), a number of stages and a set of controls.

Why is SEO important?

In today’s competitive market, SEO is more important than ever. Search engines serve millions of users per day looking for answers to their questions or for solutions to their problems.

If you have a web site, blog or online store, SEO can help your business grow and meet the business objectives.

Search engine optimization is essential because:

• The majority of search engines users are more likely to click on one of the top 5 suggestions in the results pages (SERPS), so to take advantage of this and gain visitors to your web site or customers to your online store you need to in the top positions.

• SEO is not only about search engines but good SEO practices improve the user experience and usability of a web site.

• Users trust search engines and having a presence in the top positions for the keywords the user is searching, increases the web site’s trust.

• SEO is good for the social promotion of your web site. People who find your web site by searching Google or Yahoo are more likely to promote it on Facebook, Twitter, Google+ or other social media channels.

• SEO is important for the smooth running of a big web site. Web sites with more than one author can benefit from SEO in a direct and indirect way. Their direct benefit is increase in search engine traffic and their indirect benefit is having a common framework (checklists) to use before publishing content on the site.

• SEO can put you ahead of the competition. If two web sites are selling the same thing, the search engine optimized web site is more likely to have more customers and make more sales.

Related Post: Strategic marketing tips for startups

An introduction to SEO for beginners

For beginners to SEO the above definition may sound complicated, in simpler terms Search Engine Optimization is a way to improve your website so that it will appear closer to the top positions in the search results of Google, Yahoo, Bing or other search engines.

When you perform a search on Google (or any other search engine) the order by which the returning results are displayed, is based on complex algorithms.

These algorithms take a number of factors into account to decide which web page should be shown in the first place, second place etc.

Optimizing your web site for search engines will give you an advantage over non-optimized sites and you increase your chances to rank higher.

What are the main stages of the Search Engine Optimization process?

As I mentioned above, SEO is not a static process but rather a framework with rules and processes. For simplicity though SEO can be broken down into 2 main stages:

On-site SEO: What rules to apply on your site to make it search engine friendly

and

Off-site SEO: How to promote your website or blog so that it can rank better in search results.

On-site SEO

On-site SEO (also known as on-page SEO) is the practice of optimizing elements on a website (as opposed to links elsewhere on the Internet and other external signals collectively known as “off-site SEO”) in order to rank higher and earn more relevant traffic from search engines. On-site SEO refers to optimizing both the content and HTML source code of a page.

Beyond helping search engines interpret page content, proper on-site SEO also helps users quickly and clearly understand what a page is about and whether it addresses their search query. In essence, good on-site SEO helps search engines understand what a human would see (and what value they would get) if they visited a page, so that search engines can reliably serve up what human visitors would consider high-quality content about a particular search query (keyword).

The ultimate goal of on-site SEO can be thought of as attempting to make it as easy as possible for both search engines and users to:

Understand what a webpage is about;
Identify that page as relevant to a search query or queries (i.e. a particular keyword or set of keywords);
Find that page useful and worthy of ranking well on a search engine results page (SERP).

Off-site SEO

Besides the changes you can do to your web site (on-site SEO) so that it ranks higher in the SERPs, the other way to improve your website’s ranking position is by using Offpage SEO techniques.

Off-site SEO is generally known as link building but I prefer to use the term web site promotion since a proper way to promote a website involves much more methods and techniques than building links.

In general, search engines are trying to find the most important pages of the web and show those first when a user enters a search query.

One of the factors to determine the position a web page will appear in the results is the number of incoming links.

Incoming links are a signal of trust and depending from where the links are coming, they can greatly affect your ranking position (either positively if the links are coming from well-known and trusted sites or negatively if they are paid links, article directories, link farms etc).

What can you do to get more links?

That’s a very good question and we are sure that if you search the Internet for that phrase you will get hundreds of different answers.

In our opinion, you should forget about building links and concentrate on creating good quality content for your web site.

Good content will get you natural links which in turn will give you good rankings and traffic.

If you try to buy links or get them the easy way, you may have a temporary success and then see your web site disappearing from the top pages after the next Google update.

What is the difference of SEO and Internet marketing?

Some people often ask me “Is SEO the same as Internet Marketing?” The simplest answer I can give is that SEO is one of the tools available in your Internet Marketing arsenal.

It is not Internet Marketing as such but it can be part of your overall Internet Marketing campaign which normally includes other things like social media promotion, content strategy etc.

Good content is still the most important success factor with or without SEO

Before closing this introduction to search engine optimization you must have very clear in your mind that SEO cannot help you if you don’t have good content.

In other words if you try to SEO a website with not very good content your chances of succeeding (in the long term) are minimum.

On the other hand, a website with good content can do well with or without SEO. SEO will just give the web site an extra boost.

SEO is a must for every web property

To sum it up, Search engine optimization or SEO is a way to optimize your website so that search engines will understand it better and give you higher rankings.

It is important since a good SEO approach can drive more traffic to your website, blog or on-line store and gain more customers, make sales and fulfil your business purpose.

If you are looking for SEO or digital marketing service for your business or startup, email us contact@ourownstartup.com. You can also view all our services here.