Tag: loyal customers

Haircare packaging tips from professionals

Is there something you are doing wrong with your haircare packaging? What can you do better in terms of design to attract more loyal customers and sales?

Is there something you are doing wrong with your haircare packaging? What can you do better in terms of design to attract more loyal customers and drive more sales? Find the answer to these and many other pressing questions about beauty product packaging in this article by Packlion.

What makes haircare packaging so important?

Haircare packaging is important because it protects and basically sells the product.

The first role of packaging is to preserve and seal the haircare product to sustain its quality and safety before opening and during its shelf life. It protects the beauty item from light exposure, evaporating, as well as external damage. That is the main reason you should not compromise with the durability of packaging.

At the same time, haircare packaging is essential because it is like a direct advertising channel on the shelf or when the product is displayed as an online listing. In the cosmetics and beauty industry, the influence packaging has on purchase decisions is huge. If clients can relate to your brand message and find your product attractive, they will be more willing to buy your haircare.

Haircare packaging tips

Simplicity is the key

Simple and minimalistic designs are very on-trend right now. People believe in simplicity when it comes to haircare packaging and would be more willing to purchase a product with a neat and clean layout. With that in mind, ditch the bold elements and vivid colors and switch off to a more sophisticated and elegant design instead.



Add premium touches

Consumers truly appreciate packaging that has subtle premium touches to inspire a sense of luxury and elevate the product experience. Every client is instinctively drawn to premium items. So you ought to make your haircare product look unique, attractive, and accessible through the packaging. The goal is to stimulate the senses.

Think about switching to rigid gift boxes and high-quality boxes with a matte or glossy soft-to-the-touch finish. Some of the other premium touches that will make your haircare brand more desirable are scented packaging and fine embellishments.

Tell your brand story

Utilize your packaging to tell your brand’s story and represent your haircare company, its values, mission, and vision. By sharing your brand story through text and visuals, you can connect with people who share the same visions.

In addition, you can add a link or QR code on the label that can take customers to your social media or website so they can see what you are all about and what you are standing for.

Focus on your logo

Your logo is a selling point so it should always be on the packaging! When it comes to cosmetics and haircare products, client loyalty is off the roof. Once people try your product and they are happy with the results, they would be prone to keep on buying from you.

It is like an unofficial subscription model. But in order to keep these returning customers, first, you have to make sure they can spot your brand right off the bat and instantly recognize your logo when they see it.

Go eco-friendly

The haircare cosmetic industry is one of the industries that have a really hard time going sustainable. Mostly because most products are in liquid or gel form and they require special leak-proof packaging that is durable and protective. However, going green with your packaging is not impossible.

Establish yourself as a reputable brand, by partially ditching traditional packaging. That means selling fewer products in plastic packaging by adopting a refill policy. Refillable packaging is one of the most eco-conscious approaches you could have towards haircare goods.

Your next alternative is to make your products solid, instead of liquid. Solid shampoos, conditioners, masks, and other haircare cosmetics are super hot right now and the client interest in them is rapidly rising. These types of products can easily be sold in eco-friendly wrapping or kraft paper boxes.



Create a great customer experience – 6 strategies that work

If you want to succeed, you have to make your customer happy.

If you want to succeed, you have to make your customer happy. Period. You can create happier and loyal customers by focusing on improving the customer experience. Let us look at 6 strategies that can help you achieve that.

Examine Business Mission and Vision

You can strengthen the position of your business brand by using data obtained by market research software.

Use the data to define clear missions and vision that focus on the customers. Create a set of statements that can act as a guide.

The vision you choose must reflect your company culture. Once you have the vision in place, it will drive the behaviour of the organization. Instil these values and principles in all areas of training and development. Having a clear vision will eventually lead to better customer satisfaction.

Create Customer Personas

Understanding your customer is the next step. Try to bring them to life based on their personalities and needs. This will help your customer support team deliver great customer experience.

Create customer personas. For instance, John is 20 years old, extremely tech-savvy and can follow tech instructions easily; Gerry is 57 years old and needs to be instructed about technology.

When you create such personas for different customers, the customer support team can instantly recognize them. They will understand them better due to which they can provide better support.



Work Backward

What kind of experience do you want to give your customers? Once you answer that, work backwards and plan your customer experience accordingly.

– List out the different customer experience stages and instances where you can create a lasting impression. For instance, you can deliver the product earlier than promised.

– Focus on solving customer problems. Count even the smallest of the problems and work on how you can solve that.

Capture Customer Feedback

The only way you can know if a customer is happy or not is by asking them. This is where customer feedback comes into play.

Real-time customer feedback helps you to understand if they were satisfied with the service or not. You can send surveys, a follow-up mail or call them and ask directly.

Identify the Training Needs

Once you have customer feedback, identify the training needs for the customer support team.
By giving them the proper training tools, you will enable them to respond better to the customers. Train them regularly and keep the training program updated.

Understand Customer Experience Metrics

If you cannot measure something, there is no way you can improve it. You need to constantly monitor and measure the customer experience to ensure you are not missing out on important information.

Understand the metrics involved and measure them regularly. One metric that almost every company uses is the ‘Net Promoter Score’ or NPS. It collects valuable information by asking a single question:

‘Would you recommend this company to a friend or relative?’

Design your customer experience strategy based on the results from these metrics.

Customers are having higher expectations from the companies. This means the customer experience management must be in place. If you take the right steps, you will see increased customer loyalty, higher customer retention and increased revenues.

Author Bio:

Bhavika Sharma is a survey designer at SurveySparrow, where she designs surveys that work by making them more conversational and engaging, fetching 40% more responses. When she isn’t designing killer surveys, she loves to travel in search of adventure and to meet new people. Her travel experiences have taught her the importance of conversation and that is what she brings to the table while creating surveys or content for her readers.