Brand identity is as important as starting a business. 64% of shoppers build a relationship with brands because of shared values.
Customers are more focused on that and less focused on price, therefore it is easy for retailers to differentiate themselves from their competitors. It is a necessity to do so.
Experts agree brand is an identity for retailer success. Branding is more than just brand identity to retailers. One has to make use of that brand identity in the shopping experience as well. It is very much possible to grow business with digital marketing.
Here are some ways you can do it, without getting confused. In this article, we will be talking about the ways to do branding for your new retail business.
Consistency
Introducing your brand identity, so that customers’ shopping experience can foster that is not only the main moto. It is not only about your store, as a retailer and doing retail business management, it is important to know about all the facets of the brand that work together.
Consistency and impact are the main two features for a successful brand identity and to create a business plan. Every time a consumer interacts with your brand through social media, email, website, or directly in-store, remember the experience should bring forth the exact same emotion. The brand identity as well should remain the same.
Here are some tips on how to keep consistency intact.
The Brand Identity Should Be Documented
To document your brand add voice, mission, and guidelines during logo usage. The documentation must circulate in your company and comes out with examples of good and bad both, to make the employees understand better about brand identity.
Policing The Brand
If given proper and enough training to your employees they can become brand police and present you with off-brand issues if they spot any.
Some businesses have teams who make sure that all channels are attached to the guidelines.
Support Cross-Department Communication
Retailers with a huge size have teams that manage different functions. Ensure that store managers, product managers, the marketing department and other sides of the business are aligned as well as have open lines for communication on the same page.
This can be in the form of weekly meetings and status updates through email regularly.
Target The Audiences
It is beneficial if you document the target audience and focus on the pain points of the customers. It is going to be a wise choice if your business addresses those points correctly, which will in the future help your employees to know the customers better and the goal of the brand.
Posters
The poster is the first thing a customer sees of a brick store and then interacts through it. Even the store name postered on the top while entering a store is also very effective.
The name that you have on your poster must be strong enough for the customers to feel like they are about to enter a different dimension.
To start with an inexpensive way, you can put up a blackboard with chalk on it. Retailers are good at luring traffic, especially those who never noticed your window displays.
If your brand identity is aspirational, decide a name accordingly and add an impactful quote with it, if the brand identity is funny, make fun of it. If the names are eye-catchy, then you can be on Instagram too.
Logo
Besides the topics of visuals, the logo is an important component too for your identity. The logo embodies your brand identity, as well as it demands to be a part of the in-store experience.
You must not just keep slapping the logo wherever you want, the logo must be strategic.
You can put the logo on receipts, shopping bags, price tags, and many more. Remember your action must not overwhelm the customer nor underwhelm them. These decisions depend on the brand identity.
Color
You can paint your store red, with the idea of customers being targeted when they come in. The fun part is, the consumer already knows that by the color of your store. Color increases brand recognition upto 80%.
Choosing colors can actually affect customers and their thinking process for the time being. It has a psychological impact.
While using the color red keep in mind that it denotes excitement, boldness, and youth. Retailers working with health and wellness can choose the color gray or grey, to provide a feeling of peace.
Therefore, blue denotes trust, yellow denotes optimism, purple shows creativity and orange denotes friendliness. Choose every color accordingly that gives a good impression of your brand.
Scent
You definitely have passed by a shop that smelled peculiarly nice. Use that in your shop, use some scented candles or incense. Customers will smell your store’s scent before even noticing it.
Scents can create a special identity and bring out emotional reactions, that’s how powerful smell is as well as ascent marketing.
Just like colors, scents can elevate thoughts and feelings. That is why yoga studios have scents applied in the room, which is calm and refreshing. Many people put some scented oil on the head pillow, to fall asleep peacefully.
The idea of using scents in your store can be more useful if your shop sells those fragrances.
Lightning
Another important feature of your shop is lightning. Customers like soft lights in a shop that don’t hurt their eyes. They also demand a good focus light while going through items. Bright lights help the item to be seen openly.
Children’s stores can be lighted up with lightning that makes the environment creative, playful. Keep the lights dim when the customers are just talking and asking questions, brighten it up when you show them items of your brand.
In these changes, the customer will also snap from one mood to another, and you handle them all.
The Bottom Line
This article teaches you about the ways that will help you in branding your retail business.
Every point mentioned and elaborated here is important for branding, keep in mind how to use it properly to make your business impactful.
Leave a comment down below, if the article has anyway helped you.
Author Bio:
Jais Frank is a freelance content writer and enthusiastic blogger. He is the co-founder of
RSLonline. He contributes to many authority blogs such as Dream Land Estate, Finance Team, SB Newsroom and Emblem Wealth. He also likes to write in many international magazines and journals.
