Madhav Sheth, CEO of Realme India, has come forward to describe the brand’s history and dedication towards Indian consumers amidst the #BoycottChina scenario. Madhav Sheth in his latest episode of Ask Madhav series on YouTube has revealed that Realme is an Indian Startup. To stop the noise for #BoycottChina, Seth squelched the concerns of those who have been interested in knowing about the history of the company and if it belongs to China or not.
Basically, Sheth has answered two things.
Replying to the question that Realme is an Indian brand, he said, “I can proudly say Realme is an Indian startup, which is now a global MNC (multinational corporation).” While recognizing the achievement of the brand in such a short period of time, he expressed, “Realme is among the top seven smartphone brands in the world.”
But the Realme page on Wikipedia shows that it is a Chinese Smartphone manufacturer which has BBK Electronics as its parent company that began its operation in 2018, starting with India. Moreover, Realme has spun off from Oppo and headquartered at Shenzhen in China.
The recent unrest between India and China has engined the anti – China sentiment which started with a sagacity that the deadly coronavirus is a gift from China. So, it is becoming more difficult for Chinese brands to publicizes their product with the #BoycottChina slogan, hence, resulting in less sale for them theoretically.
A collection of Internet citizens shows a denial of purchasing and consuming products which are either belonging to a Chinese brand or having some sort of connotation to China. This has accelerated the hurdle rate, especially for tech brands. Realme which took birth from the Chinese company Oppo has now stuck by the anti-China squad.
Although, Realme was successful in India as it contributes more than 50% of Realme’s overall revenue. This is the reason the company introduces its Mostly products in India first. For example, Realme TV, Realme Watch, and other AIoT were recently launched in India before other markets.
Despite having no infrastructure to access 5G in India, Realme was the first brand to introduce X50 Pro 5G, India’s first 5G smartphone, argued by the company about its future-proof. Interestingly, most of the Chines companies including Realme has followed the Make in India initiative.
Sheth informed, “the company is in line with all the government of India initiatives and that it procures more than 60 percent of components required for its products from local suppliers.”
Each and every Realme smartphones are made in India and the manufacturing facility which is Oppo’s facility at Greater Noida has generated more than 7,500 jobs which will further elevate to 10,000 by the end of 2020. The company has future plan to expand the offline presence in India with the recruitment of over 5,000 “sales promoters.”
Sheth expressed, “We understand the Indian users much better. We are now looking to become self-reliant in the future.”
