Everyone knows that social media plays a huge role in today’s business world. Every company, big or small, needs a social media presence in order to keep going. This is the case because social media is one of the best places to market your business. So, if you’ve decided to promote your company on platforms such as Facebook and Twitter, you’re on the right track. Still, there’s much more to social media marketing than it seems and you’ll need a lot of preparation in order to get it right. That’s why we’ve come up with six dos and don’ts of social media marketing for startups, you’ll definitely want to take a closer look at.
DO understand your followers
When marketing on social media, it’s very important that you understand the users who follow your pages. Fail to do this, and you’ll have no idea what kind of content to share. But how do you learn more about the people who follow your social media pages? Basically, you’ll need to do a thorough demographic research and use the data you collect to come up with ideal posts to share on your pages. An important thing to remember is that no matter who your followers are, it’s imperative that you create a strong social media presence for your business.
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DO have a plan
If you’re trying to promote a product or service on social media, you can’t just go and share promotional posts whenever you feel like doing so. What you need instead is an entire plan for promoting your product or service. This means you’ll need to come up with a whole set of posts your followers will find interesting and create a timetable for sharing them. If you’re new to social media marketing, this is probably where you’ll want to collaborate with an expert.
DO maximize your bio
When it comes to attracting new followers to your page, they’re always going to check your bio before they actually click that “subscribe” button. That said, you’ll probably want to maximize your bio. This means you should use your bio section to provide important info about your business. We recommend writing a short description of your business and including a couple of relevant facts. Usually, you’ll have some additional space left for a picture you’ll probably want to use for your company’s logo.
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DON’T ignore negative comments
One of the biggest mistakes many business owners make is avoid responding to negative comments on social media. When you market on platforms like Facebook and Twitter, there will always be some negative comments and it’s critical that you respond to them as politely as possible. This will show your followers that you have absolutely nothing to hide and that you’re open to suggestions. If you receive negative comments about the product or service you’re promoting, use them to improve your offerings.
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DON’T use every social media platform
Today, there are just so many social media platforms you can promote your business on. However, if you try to use all of them to promote your products or services, you probably won’t be able to make it. Instead, what you need to do is figure out which social media platforms work the best for you and stick to them. If you’re struggling to figure out which platforms do the trick for your business, turning to experts in media monitoring is recommended.
DON’T post too much
What’s the point of having social media pages for your business if you’re not going to post regularly? Only if you’re consistent with your posts will you be able to grow your social media pages and attract more people to your business. However, this doesn’t mean you should just go and post everything you come across on the web. In fact, it’s quality over quantity, but you need to make sure you post on a daily basis. One or two posts per day during the week and one per day on the weekend should do the trick.
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Social media marketing is something your business simply can’t survive without. Have all the things we’ve talked about in mind and you should be able to enter the world of social media marketing with ease.