Automation in SEO: 4 Critical SEO processes that can be automated

To choose the best segments of SEO for automation, here are a few you can add to your strategy and the tools you can use to streamline your processes for your marketing team.

A growing brand needs a flexible, scalable strategy for its digital presence, and search engine optimization remains a key piece of that digital puzzle. Putting yourself on the map and remaining relevant despite the rising competition takes serious planning and creativity, which is why expert marketers spend most of their time refining their battle plan for SEO. With that in mind, marketers also need to take various processes off their busy hands: to be more productive, and to pour their precious time into other, more time-sensitive tasks.

Automation in SEO is one of the smartest ways to optimize your workflow and overall operations. However, some processes are more responsive to automation, while others demand your undivided attention. No matter how many innovative tools we have at our disposal, some tasks are best left in the hands of your skilled SEO experts. To choose the best segments of SEO for automation, here are a few you can add to your strategy and the tools you can use to streamline your processes for your marketing team. 

Keyword opportunity research 

When you have a brand-new business, most of your keyword research will still involve a fair amount of manual labor. Although you’ll use tools that search for you, such as SEMrush or Google AdWords, you’ll still need to be the one to look into the relevance of keywords and find a way to implement them effectively. However, if you’ve been around for a while, you can actually start refining your keyword research by looking at your competitors. 

With certain keyword research tools, you can use a feature that specifically targets keyword opportunities still unused on your site, but that already exists on your competitors’ websites. Their ranking and level of traffic will help you determine if you can and should pursue them and sprinkle them into your latest content pieces, too.

Complex reporting and analyzing

Marketers love statistics and pie charts, all for the sake of refining their strategies and getting those thumbs up from their customers. Alas, getting those numbers right is often a demanding job, and when done manually, it’s often riddled with errors. Instead, using comprehensive SEO reporting tools has become the go-to solution for marketers in need of smarter, on-point, reliable data reports, sans the stress and hassle. 

By engaging various integrations and allowing your reporting tool to access all of your web performance information, you allow the software to generate reports based on insights that are supported by pure, unbiased data. Although highly automated, the software meant for reporting is also highly customizable, allowing brands to utilize their various features and tweak them to their exact liking. So, you can finally say goodbye to endless spreadsheet manual filling-out and replace them with automated reports.  

Monitoring backlinks

Among many other SEO-vital factors, your backlinks can be a burden to monitor and manage. Especially for a business that has been around for long enough to have numerous pages of content that might have been there for years. So many of those content pieces may exist all around the web, as guest posts, or as links shared by various relevant sites. Now, since backlinks are considered one of the most relevant ranking factors in the eyes of search engines, you need to make sure that all of your backlinks are of top quality, truly relevant, and up and running.

Now, merely letting your backlinks be won’t help you improve your ranking or ensure your digital reputation. So, using a backlink monitoring tool can be vital in ascertaining the quality of your backlinks, their overall presence, and you can then choose when and how to resolve backlink problems to always protect the links that are of the greatest importance to you.

Social sharing made simple

Content creation is one of those aspects of your marketing strategy that cannot be handled by machines – at least not yet, or at least not that effectively. You still need to put all those carefully-researched keywords to work through every piece of content you produce, get your designers to craft stellar visual content, and engage with customers regularly to ensure a better digital presence. All of that aside, content dissemination is easier when you automate it!

No matter how brilliant your latest article may be, you still need to get it in front of as many people as possible, and in addition to guest posting and your website, social networks are perfect for just that. In order to avoid cramming your social media managers’ entire schedule with link-sharing tasks, you can actually use a social sharing tool that automates social posting. Now, your marketers can focus on engagement and creativity instead of the menial work of social sharing, and you’ll never have to worry about forgetting to post something – the software will do it for you automatically. 

Twitter Auto Follower Tools

Now that you have an overview of certain SEO segments that are easy to automate, take a closer look at your existing strategy and try to find room for improvement. After all, automation is all about boosting your business performance on a bigger scale, and allowing you to retain and grow your online presence without overburdening your employees or your budget. These seamless solutions will let you scale your digital presence efficiently and you can rest assured that their implementation will prove to be beneficial for your ranking down the line. 

In the cluster of digital marketing space how can an entrepreneur think differently

Here’s what an entrepreneur can do to rise above the digital din in an attention economy.

White noise. Clutter. Information Overload. Short attentions spans. We’ve heard these being bandied about plenty whenever any “expert” waxes eloquent on digital marketing.

But how do you leap over these inevitable hurdles while on your way to building digital equity? Let me be honest, it’s tough. It comes with time and it comes with keeping up with change. Here’s what an entrepreneur can do to rise above the digital din in an attention economy.

1. Bank on content – Tell me a story

At the core of any product, individual or brand is a story. Tell that story and tell it well. Make content the blood that runs through the veins of your brand and you will never fail. With consumers becoming more and more ad savvy by the day and suffering from ad fatigue, a good story is truly the only way you can possibly ensure stickiness.

2. It takes a few turns and swings – Evolve with the times

Each day we have a tiny window to grab people’s attention and make an impact with content. And it takes a number of elements to succeed. Test these elements. Do your AB testing and analyze what’s working and what’s not. It’ll take a while and the formula will change every now and then. There’s no shortcut to building an audience. It’s a long, winding road. Accept that and evolve.

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3. Stay ahead of the change – The first-mover advantage

New platforms and new trends breed new opportunity. If you look at vine stars and brands who made the first move to Instagram like Starbucks, Nike or Red Bull – they are far ahead of the curve now and reaping the benefits of having taken the risk to play with a platform when no one knew how to. They earned massive followings when the platforms took off and latecomers were just left picking up scraps. Early adopters get a unique chance to build an audience before it gets too crowded. So, get on Snapchat NOW!



4. Video made the digital a star

You know that every single day, the readership of newspapers and long form content is dumbing down. That also explains the rise of the single most childish but undeniably successful form of content – the listicles. But how about jumping the queue and getting on to the video bandwagon right away. Look at what Truly Madly did with an expensive but exceptionally successful video with the comedy collective AIB.

They reached their audience, made them laugh and download the app. And no one says, you need to start big – take the plunge with small videos where the stakes aren’t high. But do them now, because they are going to be the reigning medium of storytelling online – from choice point videos to augmented reality. The digital natives have given up on TV and they are now counting on you and the web. Why should you wait?

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5. Honey! They shrunk the screens – Make for mobile

More than 50% of digital content is now consumed on mobiles and tablets. So, whenever you set out to strategize your content or design, envision its effectiveness on mobile. Remember that people won’t read for too long on mobile, or they won’t be impressed with designs that bleed on small screens. So, optimize for the smallest screens and you’ll not lose an audience that is always on the go.

6. Be the home of all things digital – But find your niche

Do one thing but do it well – there’s still wisdom in that. Make sure that you can deliver every aspect of digital marketing – from analytics, to design to the all-important strategy. But find your niche, your groove. It could be video or a certain segment of brands or a specific kind of campaign like Twitter QnA. But aspire to be in top tier of a certain kind of digital marketing – so that when brands need that specific skill, they know where to go – to you.



7. It’s human to err – Be transparent

It’s one of those words that has the best of intentions but the worst of implementation. It might seem counter intuitive to tell prospective customers what you don’t know. But admitting that you struggle actually increases you credibility. It shows that behind the Brand or the organization, there are humans who are learning and evolving, just like their audience. So take your mission statement to the streets. It could take the form of a blog that charts your organization’s journey through case studies of success. It could be that one thing that helps your rise above faceless agencies or brands.

So, bring your personality and humanity to marketing – whether digital or offline. That, along with a willingness to bounce back from pitfalls and embrace change is really all you need.

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