Generating leads is an important step in the sales process. Still, with high competition and scarce customers, you’ve got to keep an eye out for opportunities to generate new leads and supercharge your existing ones. Fortunately, there are many ways you can do this. The following four tricks below that will help you supercharge your leads:
Building Relationships on Social Media
Social media sites like Facebook, LinkedIn, Twitter, and Instagram are great places to get your leads interested in what you have to offer. After all, they’re very social spaces – if people are there, it probably means that they want to expand or share their social circles.
Take advantage of this aspect by building relationships. You can do this by simply liking their posts and commenting on them (if possible) or sharing posts about your industry or questions that you think people may be interested in. Provide insight and share related content – it doesn’t have to be material about your business. Also, respond to questions as this shows that you are interested in the specific individuals’ stories and lives.
Outsource Your Leads
Most small businesses don’t have the luxury of having a sales or lead generation department. If you’re one of these businesses, you can easily outsource your leads to a lead generation company. Make sure only to hire proven agencies with experience in lead generation services like JumpCrew. These companies can be very beneficial as they will be able to generate low-cost leads that you can use to spread your messages and pitch your products and services.
Exit Popups
Exit popups are a very effective way of getting your leads to sign up for your mailing list or buying your product. You can do this by taking advantage of the Exit Popup feature on websites and landing pages. You’ll want to use popup landing pages promoting your products or services but not necessarily marketing directly to that particular customer.
For example, you could offer a free trial period for them to try a product or service, and at the end of it, ask for their email address so you can send them more about future offers you’d like them to consider. However, you have to be careful. Make sure you have a privacy policy to know what information you’re collecting, and be mindful of the laws in your country.
Add Lead Value to Top Leads
When leads are top-notch, it’s easy to leave them alone on a website, social site, or blog. However, this will likely result in them wandering away and discovering something else that interests them – likely something they’ll buy. Instead, it’s important to keep your top leads interested and engaged, so they don’t wander off after a couple of visits or short emails from you.
One way to do this is to ensure that all your emails are valuable. For example, if it’s a newsletter, you can give them helpful advice or instructions on getting the most out of your products and services. If it’s an email promoting your business, make sure they’re more than just sales pitches – give them some useful material like tips on how they can use what you’re selling to enhance their lives or business further.
When you consider all these things, building relationships with your leads is a great way of causing them to see you as a trusted source that can deliver value. You’re also likely to find that they will become even more interested in what you have to offer.
