marketing techniques

Setting up an enterprise can be a difficult task, but what is more difficult is to make people aware about the products and services being offered. Marketing helps you let people know and avail the services which are why it is an integral part of your start-up.

Here are a few marketing tips which will help your start-up in its initial stage:

i. Word of mouth

All big businesses gain popularity through word of mouth initially. Get your family, friends, relatives and network of professionals talking about your enterprise. Once they spread the word to more people, your products will gain more popularity and reach out to a larger group. Once, your services are appreciated, the brilliant reviews will lure more customers. This is a marketing technique which is organic and absolutely effective.

ii. Hire a marketing manager

A marketing manager might be expensive but s/he is definitely an important investment who will make your company reach new heights. Marketing managers are aware of how to spread awareness and which platforms to use to promote the company and also have a huge network which can prove to be useful. Hiring a marketer also relieves you as a load has been taken off your work schedule.

iii. Go digital

The world is going digital, so, you should too. If you do not promote and market your company on the internet, you stand a fair chance of losing out customers. Build an engaging and user friendly website and promote it on the various social media platforms– Facebook, Twitter, Instagram, Snapchat, Pinterest etc for maximum reach.

iv. Tie-ups

To gain more popularity and credibility early on, tie up with bigger and more well-known names in the market. This will help in increasing your company’s popularity and your products and services can benefit with the help of affiliate marketing.

For instance, if you are making chocolates, you could easily tie-up with a popular local bakery or restaurant and sell them.

If you are looking for social media marketing or digital marketing service for your business or startup, email us contact@ourownstartup.com. You can also view all our services here.

Influencer marketing is the next big thing. Finding people on social media with a large number of followers and huge outreach isn’t a difficult task but using it in the right manner is an art which is constantly being explored by marketers globally.

Here are a few reasons why your brand needs influencer marketing:

1. It’s a powerful marketing tactic

Influencer marketing is a powerful marketing tactic as it takes the concept of “virtual word of mouth” to a new level. The influencers endorsing your product can review your product in a way which can help it gain immense popularity especially if it is a new product/brand which people aren’t aware of.

2. Influencer marketing increases credibility

Because your products are being endorsed by people who are religiously followed by lakhs of people, it builds credibility around your brand and makes it a trustworthy one. What is better is that because of this increased visibility and credibility, this type of marketing generates leads and boosts sales.

3. Great supplement to traditional methods

Influencer marketing is catching on like wildfire as it is a great supplement/alternative to the traditional methods of advertising. The shift from offline media to digital media along with people relying on reviews and recommendations online are what made influencer marketing such a popular concept.

4. Arbitrage

“An arbitrage is the practice of taking advantage of a price difference between two or more markets.”
Because the number of influencers is was higher than the number of brands wanting to hire them, it is the best time to utilise these influencers in the best way possible. It is an (almost) organic method which can help you gain a reputation and build brand recall in no time and with minimum effort.

5. The trends say so

As per the trends of 2015-2016, influencer marketing is a huge thing as by paying a few people to endorse your product via social media platforms and YouTube, you could reach out to a large population and get brilliant return on investment (RoI). Some popular social media influencers in the country are Abhishek Asthana, Pankaj Sinha and Srinivas Rao who have carved a niche for themselves in this field.

If you are looking for social media marketing or digital marketing service for your business or startup, email us contact@ourownstartup.com. You can also view all our services here.

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