startup culture

India’s startup culture is on the rise. Many young entrepreneurs and creative thinkers are starting up as a way of building something new and creative, and relevant. Unlike the earlier times, it’s not the Indian dream anymore to become part of the mainstream or join an established MNC. To start something of their own is the predominant passion for youngsters today. Curious to know a little bit about what the youth brigade has been coming up with off late? Here are five creative startups from India that you should know about.

1. Little Black Book

Little Black Book, based in Delhi, is a lifestyle guide to everything exciting in the city of Delhi. It was started in 2012 by Suchita Salwan who began to document her experiences living in the city of Delhi. Little Black Book has recently launched their website for Bangalore as well. They are a platform for information regarding events, travel, culture, food, shopping, and more. It’s the perfect guide for anyone wanting to keep exploring the city. The LBB team also gives you the opportunity to explore the city along with the LBB crew.

Visit the website: https://lbb.in/

2. Jamun

Jamun is a startup in Delhi that specializes in digital film making. They are located in Hauz Khas Village in New Delhi. Their film making operations range from advertising to political and social work-related production. Ayesha Sood, who is the director, has received many positive reviews for her work, which has been recognized at several film festivals across many countries around the world.

Visit the website: http://www.jamun.net

3. Renomania

Established in 2015, Renomania is a platform that offers people unique and creative ways to design their homes. Ritu Malhotra, the co-founder of Renomania, has nearly 26 years of experience in this field. The content on this platform is a result of years of experience and knowledge that Ritu Malhotra has accumulated during her time in this field.

Visit the website: https://renomania.com/

Related Post: Strategic marketing tips for startups

4. Hatti Kappi

Hatti Kappi began in 2009 with an investment of Rs. 1 lakh. It was started out under the staircase of a building in Gandhi Bazar in Basavangudi, Bangalore. Today, Hatti Kappi sells at nearly 25 outlets and employs about 120 people. US Mahendar, who started this up, says that his intention was not to compete with other coffee brands. Hatti kappi is not meant to be a lounge for people to relax for long, like many other cafes are. Instead, it’s a quick-bite outlet for people to have a refreshing beverage as they pass by it.

Visit the website: http://hattikaapi.in/

5. Culture Machine Media

Culture Machine Media was started in 2013 by Sameer Pitalwalla and Venkat Prasad. Culture Machine Media has many channels on the internet like Being Indian and ‘What’s Trending India’ that have received nearly a million subscriptions on YouTube. Their entertainment platform has become a popular one, especially among the Indian youth.

Visit the website: https://us.culturemachines.com/

There are so many startup companies that have made it big and made a difference in the world. Quickly becoming a trend, startups offer the most creative, unique and desirable work culture. These are 7 reasons why startup companies are becoming popular and preferred places to work at:

1. Try Your Hands at Everything

Multitask, you know!

That’s practically the way, a start up works. A start up company lets you take your game to the next level. The freedom to try out everything at work, where else do you find that adventure while getting paid for doing so? That’s some survival guide, that came along! Eh?

2. Right to Express Yourself

Speak up! That’s the bliss here at a start up!

Moreover, a startup is one of the best places you can let out your creativity without anyone’s restrictions imposed on you. Within a startup, you can just let yourself and your creativity free, and this is probably the best part about working in a startup.

3. Transparency

In a larger and established company, a lot of things will be kept hidden. Whereas within a startup, almost everything is known to everyone. Such an environment not only suggests an open and honest atmosphere to work in, but will also boost work performance. Everyone likes to know what’s happening!

4. Brainstorming sessions

Startups don’t favour scheduled meetings and conferences. If something needs to be discussed, it is done so impromptu. The motto is to do discuss less and do more. Startups are all for the doers!

5. Getting Noticed

You work and get the credit too!

There might even be a party to celebrate your achievement! Such attention is not common in a typical corporate workplace. Do a good job, get noticed and make it big!

6. No hierarchy

A flat hierarchy is one of the best things that can happen to you!

In such a climate, you might often find yourself working beside the CEO. This kind of order allows people the freedom to do their own thing and share their opinions too. Here, you are your own boss!

7. Relaxed Environment

Working in a startup is great if you don’t want your every action or word being judged. No dress codes, the freedom to be yourself and no fixed schedules are some of the perks of working at a start up.

With Start-up India along with Stand-up India winning the spotlight, start up companies are mushrooming more than ever. Cut through the corporate clutter and be part of the breakthrough! It’s time!

Image credit: breakroom.nora.com

Tag: startup culture

5 Creative startups from India that you should know about