Tag: business advertisement

What You Need When Preparing Your Business for Advertisements

Even if you know you need to run ads, you first need to know what you need when preparing your business for advertisements.

Money doesn’t always go to the companies that have the best products and services. In many cases, it simply goes to those who do the most advertising and marketing. Even if you know you need to run ads, you first need to know what you need when preparing your business for advertisements.

Something to Advertise

Before you even create any ads, you need something you can advertise. That might be a particular product or service, but it also might not. You might decide to feature how long you’ve been in business, your staff experience, or how you’ll price match certain competitors. Your selling point should reflect something distinct about your business.

Space for a Sign

Getting hardware from a store such as the Lightbox Shop means you can put up displays that are vibrant, powerful, and highly illuminated. Even shoppers who might be trying to avoid eye contact with your sales staff are likely to be drawn by the visuals a lightbox can portray. They’ll be likely to walk up and start reading the information that goes with the graphics. Know where you can put such advertising in your store or on trade show floors.



Smiling Employees

You might be tempted to use your best employees in your ads, but what you really want are the ones who smile the brightest. This makes a powerful difference that registers with consumers. Happy employees allow for happy customers overall.

Print and Audiovisual Ads

Postcards in the mail, newspaper and magazine ads, radio spots, and TV commercials are all different ways to reach various demographics in your local market. In an age where so many people are trying to keep their dollars in their local economy, local advertising is making something of a comeback.

Online Ads

No business can afford to ignore the internet when doing advertisements these days. PPC ads can generate traffic to your website on a scalable budget almost immediately, and the long-term power of search engine optimization is too cost-efficient to ignore. Once you’ve done print and audiovisual ads, you should have plenty of material for online ads. Also, having a social media presence in today’s day-and-age allows for a great deal more of business. And often can actually be free advertising for your business.

Advertising Make a Difference

Your business should always be advertising. Successful advertising brings in business when you really need it, and it is also a chance to turn some of your profits in good times into even more business than before. Always keep an eye out for new and creative ways to get the word out about your products and services.



4 Easy and cost effective ways to advertise your small business on your own

Lack of money doesn’t mean you can’t advertise, you need to find some inexpensive ways to advertise.

If you’re just starting out in business, then you know how difficult it can be to build up your list of clients. Chances are you probably don’t have a very big advertising budget, either. However, a lack of money doesn’t mean you can’t advertise. Instead, you need to find some inexpensive ways to advertise. Here’s a look at four of them.

Social Media

Business owners who understand who their ideal customer is can use social media to interact with these potential customers in a natural way. One simple way to do this is to utilize Twitter chats. Also, you can take help from professionals like Sarah Mae Ives Social Media, Inc.

For example, say you own an online specialty food store. One way to find potential customers is to participate in a foodie chat on Twitter. The people who are on the chat would be potential customers for you because many of them are foodies who like to try new things. You can chat with them, encourage them to follow you on social media and eventually, you may even turn them into customers. You can find a list of chats related to your business on Tweet Reports.

Paint on Your Car

Car paints can do more for your business than just give your vehicle a nice, shiny new color. Your car can become a traveling billboard for your business, especially if your business is primarily local. If you must drive around town a lot, then make sure that you paint information about your business on the exterior of your car. This information should include your business name, the phone and location if it’s relevant.

Email Newsletters

Do you know that nearly 90% of all marketers believe that email marketing is their most effective way to advertise? If you have an established email list, then make good use of it by sending out regular newsletters to your subscribers. You can advertise upcoming sales, offer industry advice or highlight a particular customer of yours.

Video By Julian Goldie

Attend Conventions

For many business owners, business-related conventions can be the lifeblood of their new business. If you’re looking for a way to find people who would be interested in what you offer, conventions are the place to go. By their nature, they appeal to people who are involved in specific industries or who have specific hobbies.

In other words, if you sell comic books (for example), then you should go to ComicCon. The people who attend a convention like this tend to love comics. While you may not be in the comics industry, it’s likely that there are appropriate conventions for your industry. Setting up a trade show booth at one of these events pretty much guarantees that you’ll have a steady stream of potential new customers.

Every business needs a steady supply of customers to remain afloat. However, if you are a new business owner, then a steady supply of customers is probably something you don’t yet have. You may also be short on money, but that doesn’t have to stop you from advertising.

Using any one of the advertising methods in this post, either by itself or in tandem with another one on the list, can help you grow your business, even if you don’t have much money.