If you own an eCommerce website, you want it to be as user-friendly as possible so that customers can navigate your site with ease and find the items they need. A website that is easy to use will also result in more sales and happier customers. Here are seven tips for making your eCommerce website more user-friendly.
Use Clear Navigation
Our website should have a clear navigational structure so that users can easily find their way around the site. This includes having a logical menu structure and clearly labeled links. Additionally, make sure your search bar is prominently displayed and easy to use.
Make Use of Visuals
Visuals like images, videos, and infographics can help enhance the user experience on your website by providing additional information about products or services in a visually appealing way. It’s also important to ensure that all visuals are optimized for various devices so that they look great no matter what device customers are viewing them on.
Optimize for Mobile
Since mobile traffic accounts for a large portion of total web traffic, it is essential to optimize your website for mobile devices. This means using a responsive design so that the website automatically adjusts its layout depending on which device it is being viewed on. Additionally, make sure all content is optimized for mobile devices as well. A good way to do this is by hiring an internet advertising agency that specializes in web design for eCommerce sites.
Streamline Checkout Process
The checkout process should be quick and easy so that customers don’t get frustrated or abandon their carts before completing their purchase. To accomplish this, make sure you have an intuitive checkout process with clear instructions and fewer form fields if possible. Additionally, consider offering different payment options to give customers more choices in how they pay for their purchases.
Offer Live Chat Support
Live chat support can go a long way towards providing exceptional customer service on your website since customers can get quick answers to any questions or concerns they may have about their purchase without having to wait days (or even weeks) for an email response from you.
Utilize Testimonials/Reviews
Reviews and testimonials are invaluable tools when it comes to building trust with potential customers who may not know much about your company yet but still want assurance that they’re making the right decision by buying from you instead of another vendor or store online. So, make sure you’re displaying reviews/testimonials prominently throughout your site.
Include Product Descriptions
Product descriptions are essential when selling online because they provide potential buyers with helpful information about the item they’re considering purchasing such as size, color, material, etc. Additionally, product descriptions can help enhance SEO efforts as well since they often contain relevant keywords related to the item being sold.
A user-friendly eCommerce website will result in higher conversion rates and happier customers overall because it makes shopping easier and less frustrating for them. By following these seven tips, you’ll be able to optimize your eCommerce site for better usability which will ultimately lead to more sales!