e-commerce business

Tips to grow your e-commerce website

Normally it is very easy to start an e-commerce business, as you only need to have one website and products on the list, but the reality is different.

The e-commerce business has gone viral today, mainly due to the recent pandemic. Many of the brands, especially local ones, have developed their e-commerce strategy to increase their sales and business.

Normally it is very easy to start an e-commerce business, as you only need to have one website and products on the list, but the reality is different. There are many techniques to increase e-commerce business, but using these techniques requires the right strategies.

Increasing online sales is the basic goal of a company, whether small or large. Moreover, many brands grow their business through online presence.

In this article, we will discuss some of the facts that are essential for the growth of your e-commerce store.

1. Increase your visibility on the Internet

Opening an e-commerce store on the Internet is much easier than making it visible at the top. Once you have set up an e-commerce store, you should know the requirements that would make it higher in the search engine results page.

You should analyze whether your e-commerce business is showing the record the audience is looking for on the Internet?

If not, then you lack the keyword research strategy because you should have a specific keyword to rank. Moreover, your website should have easy navigation because customers looking for a specific product want to find the perfect product as quickly as possible.

In this case, you should have a better search area on all websites, because if the user did not find the product he was looking for, he will choose another store.

There is another type of customer who is not looking for a particular product but is browsing your website to compare the items with other websites. They use the same navigation bar to access the products and category pages, which is why you should have a strong navigation area.

2. Use professional photos and descriptions

Potential customers who are willing to shop online are always looking for quality products. One of the best ways to give the quality presentation of your products is to use high quality and saturated images. This will not only increase the impact of the customer, but it will help the customer to increase his confidence in your website.

The customer cannot touch the product but is given the opportunity to decide the product through a better visual presentation. In addition, the customer is also looking for the positive feedback and an online brand should focus on this.

Coming now to the fact that a quality description is written, it has the same meaning as high-quality images. When you start writing the product description, not only describe the product but make a list that shows the characteristics and benefits of the product. In addition, some of the popular brands use to write the features of the products and the way it is done.

Nowadays, many of the e-commerce businesses are using the video portfolio theme for their online selling that would not only increase the clarity of the customers but also their interest.

3. Make Your Homepage Intelligent

This is essentially a form of personalization of your main site page, which helps your site know what the customer is looking for. In this way, your site should be smart to record what the customer saw in the previous session and display the relevant products to increase customer interest and save time to navigate.

Most brands use this technique to know what the customer bought last time and what types of products they normally like, so the relevant products are displayed directly on the page.

For example, Amazon is one of the largest and most popular online shopping centers, with a personalized section on the home page that helps users find the perfect products under the heading “Items they have viewed.”

4. Focus on consistent and plagiarism-free content

Consistent content posting is the key feature when ranking an e-commerce site in the search engine. Google or Facebook search engine policies require the consistent posting of a profile. But why?

This is because content marketing is still seen as an effective marketing strategy for a small business. Content can offer more value to the customer as users want to avoid maximum ads on the website.

The content should be engaging and responsive to your customers, as irrelevant content would ruin customer interest, especially for the new audience. Your first strategy is to understand your target audience and what they are looking for. For example, if they read the content more about the technology, then they should post more about it.

Many brands make the mistake of copying the context from another website, which is illegal. You should always write unique content and use the original images of your products.

One of the recommendations in this context is to check plagiarism online for free to detect plagiarism in your content so that you remain original and rank higher in the SERP.

5. Make Newsletter Function

If you don’t use email marketing, you miss a lot of customers and leads. Because a regular customer is better than hundreds of visitors.

One of the best ways to win a lasting customer is to connect with them and connect them to your brand. Email marketing is a slightly old but still effective tactic for communicating with the customer.

Many e-commerce shops use the pop-up to receive the e-mail address as a newsletter subscriber. Afterward, the brand uses the e-mail list to send the promotions, offers, or other information about the store.

Below is the list of tasks that can be performed by e-mail list:

You can advertise new products or inform customers about upcoming products
E-mails are used to inform the customer about the latest promotions and offers
Emails can also be used to send engaging and useful blog posts
Ask by e-mail for customer reviews and feedback on the products
Send the promotions and discount vouchers by e-mail
Solving complaints and answering customer questions by e-mail

E-commerce marketing and sales strategies your business should be using

our goal should be to sell more and capitalize on customer acquisition as well as customer retention.

In the world of e-commerce, sales and marketing should be the most important departments that you should constantly strive to improve and take to that next level – next to running an efficient and effective customer service department as well. Your goal should be to sell more and capitalize on customer acquisition as well as customer retention, but in order to generate quality leads that you’re going to convert into paying customers, you have to invest time and money in your digital marketing efforts as well.

With that in mind, today we are taking a look at some of the sales and marketing strategies that you should be using in order to build a more successful e-commerce business. Here’s what you should do.

Build an amazing e-commerce brand

Before you can start optimizing your marketing and sales strategies, you have to create a solid foundation for all of your campaigns – your brand. E-commerce is a highly-saturated industry, filled to the brim with uniform brands that all look alike, sound alike, and sell similar or even identical products – and so none of them truly stand out, and none of them are able to retain their customers over the long term.

Keep in mind that your customers won’t have a single problem replacing you for another online store with a better discount, so you have to make them stay by selling your brand first. Be sure to build a unique brand identity and to weave your core business values into your website. Next, create a distinct brand style and a website design that will set you apart from the competition, and make sure that all of your content uses a unique tone of voice that will truly resonate with your target demographic. This will enhance loyalty and will help you generate leads.

Optimize the entire checkout process

One of the best sales tactics that you can implement is to simply optimize your checkout process, and tidy up your entire website structure while you’re at it. The key here is to make shopping a fun and rewarding experience, to enhance UX across the board and make your store easy and intuitive to navigate – this will inspire shoppers to put something in their carts and actually complete the purchase.

Be sure to stick to a simple website structure with main and sub-categories, add functional tools like quick filters and a search bar, and then optimize the checkout process by eliminating unnecessary steps. Don’t make your visitors fill out sign-in forms but ask for their essential info instead. Provide all relevant purchase information on a single page, and don’t make them click more than three times to complete their purchase.

Focus more on local SEO

Too many business leaders in the e-commerce industry focus predominantly on paid advertising when they should be putting effort into search engine optimization. After all, your goal should be to build a recognizable and trustworthy brand, and one of the best ways to do that is to rank higher on Google and all other relevant search engines. Most importantly, though, you shouldn’t forget to optimize your site for the local search results. This is especially important if you operate in a highly-competitive region such as Hong Kong that’s bursting with potential but is also saturated with other stores

This is why growth-oriented e-commerce stores will work with a reliable SEO company in Hong Kong that can help them rank higher in the local market, in order to capitalize on the gargantuan e-commerce industry in the region. After that, you can easily start optimizing for the general search result, and refocus your strategy on building a global presence.

Optimize your site for Mcommerce

Of course, you have to stay on top of the latest developments in the industry and capitalize on them as soon as possible before your competitors do. For example, Mcommerce is currently on the rise, as more and more companies are optimizing their online stores for seamless online shopping and browsing on mobile devices. Be sure to use accelerated mobile pages to optimize your website for the mobile audience, and help it rank even higher in the search results.

Don’t forget about paid ads

Lastly, SEO and paid ads work great individually, but combined they can truly take your business to the next level. There are numerous marketing tactics you should employ in order to generate quality leads and boost your sales, and paid advertising should definitely be one of them because they allow you to improve your brand’s visibility, and to bring quality traffic to your site quickly.

Wrapping up

Sales and marketing are the most important department in any growing e-commerce business. Be sure to use these strategies to take these departments forward and set the stage for another successful year in the e-commerce industry.

6 tips to make your e-commerce company the most popular one in business

With a rise in the number of start-ups and internet plans, it is only natural that number of e-commerce start-ups in the country is increasing by the minute.

With a rise in the number of start-ups and internet plans, it is only natural that the number of e-commerce start-ups in the country is increasing by the minute. However, running an e-commerce business isn’t easy; it takes a lot to run an e-commerce website successfully. A normal e-commerce business takes about three years to break even and because of a variety of factors, most e-commerce companies in the country are currently running in losses.

Here are a few tips to make your e-commerce company one of the most successful ones in business:

1. Market research is crucial

It is important to do market research before introducing a new website in the list of already available e-commerce sites. You need to figure out what problem you’re trying to solve through your product and what the USP of your e-commerce site is. Also, you need to decide upon your target group and use marketing techniques based on your target audience.

For instance, if you’re catering to Tier-III cities, you need to break a lot of stereotypes and mindsets to actually make your website acceptable to the people because people aren’t very open to the idea of buying stuff online.

2. The website needs to be dynamic

Because the only point of contact between your customers and the products is your website; you need to make sure that your website is dynamic and packed with information for the customers to refer to. To make your website more productive, you could display some feedback and USP of your product/service so that the decision-making process for the customer is simplified.

3. Design and performance of the website go hand in hand

You cannot have a boring, standard design and expect customers to be hooked to your website. Similarly, you cannot have brilliant designs and a low-performing website that has bugs and a bad display. Impressions can turn into conversions only when the website design appeals to the audience and performs well as the website is their only mode of communication.

If you have to choose between the two, give a higher preference to the performance of the website.

4. The customers won’t find your website on their own

You can’t build a fantastic website and hope for the customers to find the website on their own. Try and promote it on the various social media platforms available for greater visibility. Also, to create more awareness tap different forms of mass communication like e-mails, SMS-es, tie-ups etc.

Because your website is new and has competition, you need to make sure there is enough marketing done to create awareness about it.

5. Apps are the way to go

In India, almost 30% of the e-commerce sales are via the app downloaded on your customer’s phone. You need to keep the growth of mobile data and tablets in mind while working on the algorithms of your website without which your whole e-commerce business could go for a toss. While developing an app for the phone, make sure it is user-friendly, doesn’t consume too much data and is available across all platforms- iOS, Android and Windows for a greater market share. Setting up your shop on app like Xiaohongshu is also a good idea.

6. Strong customer service

An e-commerce business might be unreliable on various fronts- delayed delivery, misplacement of product, refunds, returns, etc which is why it is very essential to have a strong customer service department that caters to the needs of your customers 24×7. Only if your customers are satisfied will they come back for repeat purchases.