Tag: brand awareness

3 Easy ways to boost brand recognition

You will find some ingenious ways to help you improve your brand awareness without having to break the bank.

Brand awareness helps your business become reputable among the customer base and, in the process, attract more clients to your brand. You need to be creative in how you promote your brand to ensure that your brand sticks out from the rest of the products from your competition. This means that you need to ensure you employ top marketing strategies, have a unique logo, and provide quality products to your clients. In this article, you will find some ingenious ways to help you improve your brand awareness without having to break the bank.

Utilize Social Media Platforms

In the world of today, most people spend most of their time on their social media platforms, either catching up with news or browsing for their favorite products online. It is important that you take advantage of this and build your brand in the various notable social media platforms such as Facebook, Twitter, and Instagram, to mention but a few. This is also a cheap way of marketing your brand since you will incur no cost at all just by posting your products online. Ensure that you provide any interested clients with a way to reach and consult your business.



Improve Your SEO

SEO has numerous benefits when it comes to promoting your brand. One of the best ways to improve your SEO is by optimizing your keywords. This way, when clients get into a search engine, they will easily access your product as your site will be at the top of the list. There are billions of searches each day. Therefore, optimizing your keywords puts you in a better position compared to your competitors in terms of access to your website. Some of the best search engines include Google and YouTube. Since these search engines are credible, having your site at the top of the list will help customers trust your brand and thus attract more traffic to your website.

Use an Influencer

Endorse an influencer to market your brand. Influencers such as local celebrities may have a huge following, especially in their social media accounts. Such an influencer may help promote your brand to their huge following for a small fee. This way, your brand will be recognized by a lot of people. In addition, fans trust their celebrity and will definitely check your brand out. Do your due diligence on the best influencer that can help market your brand at a good rate.

All of the above tips are some of the ways that can help you boost your brand awareness. Ensure you do some market research and get reviews about your brand to know how to improve your service delivery.



The Importance of Social Media Brand Awareness

To be successful in the crowded advertising space, small businesses need to think outside the social media ad box.

In today’s market, retaining customers is more crucial than ever. Building a loyal relationship with a potential customer starts with spreading the word about the products and services your business offers. This “brand awareness” helps drive customer behavior. Being aware of the brand may be able to win over potential prospects more quickly.

Think about it, if a customer does not recognize your brand, they’re more than likely going to choose one they do. Pushing particular products is still vital, but if a prospect has not made that initial connection with your brand, they may overlook your company when choosing. The marketing or sales funnel will also help further explain the stages a shopper goes through before buying.

  • Stage 1: Awareness Of Your Brand. The customer knows your brand and recognizes it. However, before this stage the customer has yet to hear of your brand.
  • Stage 2: Contemplation. Customers grasp more about your business and may develop familiarity with your offerings. During this phase, customers are considering your company as they think about buying a product or investing in a service.
  • Stage 3: Conversion. This is where a customer makes the purchase.
  • Stage 4: Building Loyalty. Once a customer has purchased a product or service from you, the goal is to continue to build the relationship. You want the customer to feel satisfied with their first purchase because they may be more willing to join your customer base.
  • Stage 5: Endorsement. This is the stage when a customer has become loyal to your small business. They are also likely to share their experiences with friends and family. The loyal customer might also choose to share a positive review online.



Following the marketing or sales funnel above, it makes sense why companies should make brand visibility a priority. While there may not be a strong return on investment on paper. By creating publicity around your brand in itself, more customers are attracted to your marketing funnel.

There is several ways to achieve brand visibility. One of the most popular ways is to use social media campaigns. Other methods include attaining media coverage about your brand such as by creating articles, blogs, and other material that might attract a potential prospect.

To be successful in the crowded advertising space, small businesses need to think outside the social media ad box. For more information on how to create better brand awareness make sure to check out the infographic below.

Infographic created by Beantown Media Ventures, a digital public relations company