“Good advertising does not just circulate information. It penetrates the public mind with desire and belief.” -William Bernbach.
Long gone are the days when businesses had a monopoly in the market, and they could sell the product or service to the customers with ease. Now the market is customer-centric. There are multiple substitutes of the product and services available in the market for customers to make a choice. Additionally, customers are now exploring their tastes and preferences and buying the products that suit their needs.
Thereby, businesses are competing with each other to grab the attention of potential customers. An effective way of grabbing customers’ attention is using an appropriate means of advertisement. What are these advertisement mediums? Let’s find out!
Video Advertising Using TV
The first method of advertisement is using linear videos on television. It is one of the traditional methods of advertising, yet most effective in today’s era. According to studies, nearly 70% of the U.S. population watches television every day. Yes, you read it right! The majority of these populations belong to the age group of 35 and more. This target audience often has the monetary resources to make the purchase and is likely to trust the products or services shown on the TV.
The term “linear” here is used because the advertisements follow a predetermined programming schedule. That means the viewers can not skip the ads. In fact, it is also one of the many linear tv advertising advantages that help businesses capture the viewer’s emotions. The mix of audio and visual has a significant impact on the viewer’s mind compared to the video ads shown on mobile platforms. You can also consider creating a marketing mix that includes linear TV ads along with other methods.
Audio Advertising Using Radio And Podcasts
According to reports, 95% of cars and 99% of homes have a radio, making it one of the most easily accessible platforms all over the world. Nearly 95% of millennials and 97% of Gen Z listen to radio on a regular basis, making it easier for businesses to promote their message to the target audience.
Radio is an ideal way to promote your products and services if your target audience includes Gen Z and newer generations. When the host talks about a particular product or service, the listeners become more curious and tend to search about it. As there are no visuals about the product, radio ads give the listeners an opportunity to use their imagination about using the product. It helps in establishing an emotional connection between the listener and your business.
Print Advertising Using Newspapers And Magazines
Approximately 15.9 billion dollars are spent on newspaper advertising just within the US. It is because newspapers and magazines are one of the trusted mediums of getting information. 82% of the customers trust the information provided in the newspapers when making a purchase decision. One of the best parts of print ads is that they can be targeted to certain geographic areas. It comes in handy for local businesses to promote their products and services at an affordable price.
It is a general misconception that newspapers are read only by elders or older generations. However, many people, irrespective of their age group, use newspapers and magazines to get factual information. Therefore, creating an appropriate marketing mix using print ads will help you cater to a wider audience at once.
Digital Advertising Using Social Media And Paid Methods
Lastly, you can learn about your audience and cater to their needs using digital advertising methods such as SEO, social media, and paid advertising methods. These are the newest means of advertising and are used widely. It not only allows you to promote your business but interact with the target audience more effectively.
Digital ads are also pocket-friendly, as it costs “zero to a minimum” to post something online. However, that’s not the case with paid advertising. Nevertheless, it is important that you create quality content in every format- audio, visual, infographics, or blog posts. If your content lacks uniqueness and quality, it will not provide effective results. Thus, you must understand the user intent and accordingly provide useful information to your target audience.
To Sum It All Up
These are a few ways in which you can advertise your business and grab the attention of potential customers. Understand that the idea here is to learn about the needs of the potential customers and cater to them. Once you are able to capture the customer’s mind, they will return to your business time and again to avail of your services.