For Indian e-commerce, the choice is between discount and bleed or profit and die

According to a 2015 report by Goldman Sachs, 30% of an Indian e-commerce company’s expenses are towards discounts.

The content has been removed.

You can still read the content, here



Related Post: Deep discounts not a viable business model for start-ups, says Raghuram Rajan

Related Post: Top 5 pitfalls Indian e-commerce sellers should look out for

Related Post: Outlook of Indian eCommerce in 2016

Image credit: dworzynska.com