We, as a marketer, spend a lot of time growing our customer base. We create irresistible content upgrades, compelling lead magnets, encourage list signups, and try to drive all our growth activities back to an opt-in. It’s the glue that holds together the inbound methodology.
But while we’re spending all that time growing lists and trying to pull in new subscribers, what about all the dead customer base on your list? They signed up for a reason, but they’ve stopped engaging or maybe never did.
Can you still be helpful for them? How can you win them back?
Colour Graphics has come up with some amazing marketing tactics with the help of which we can revitalise the dead traffic.
