We all have ideas. But how many of us actually do something with our ideas. So how do you end up making an idea a reality?
Everyone has ideas; it is the implementation which makes the difference. So when working upon making an idea a reality apart from working on the basic business plan, you need to pitch your idea to an investor.
Not all of us our blessed with cash rich heritage and are dependent on external investments to get funds into our startups. What may look good on paper needs to be reflected in a summary form so that the investor gets the idea immediately instead of having to look into a cumbersome booklet, which states every morose detail.
There is no point having an elaborate slide or presentation unless you actually have something which is concrete and tangible. No investor wants to invest in an idea which has no base. You cannot simply talk about your business and why you need the money alone, you need to pitch in your idea, which showcases the actual concept which people will get.
If you cannot make the investor understand, then the investor will think the concept shall also be lost on the mass. You need to show your business viability. Why would anyone invest their money if the business which is not viable?
Have a prototype and a test launch of your product. This helps the investor understand the actual reality of your idea. Remember one thing, when you are going to investors, you are going to people who know their business.
So never beat around the bush and waste the investor’s time. Get to the point and be reasonable and sensible. If Rome was not built in a day, then remember neither will be your business.