Founding your own company is a brave and exciting choice. As the founder, it’s your responsibility to be a great leader. If you want to see your start-up not only survive but also thrive you need to be at the helm striving to be your very best. Your actions will have a serious trickle-down effect, especially if your company takes off. How do you know you’re leading to your fullest extent? What exactly do great leaders do that sets them above the rest? Here’s a compilation of the best leadership tips for any startup founder that will help you along your journey.
Promote your company in a way that makes you look polished
Even if you’re just starting out and operating from the inside of someone’s garage, the way you market your company to potential clients and on social media can make all the difference. You may already be in fierce competition with another start-up that has a similar vision. Before you’ve built client relationships-resulting in positive word-of-mouth and referrals-you need to be able to attract potential client’s attention away from your competitors. One way you can do this is with a professional introductory video.
When your start-up is new, it might not be clear what exactly you do. Clients like to go with a known variable. By making a video that introduces your company by explaining what kind of services you’re offering and interviewing some of your staff, your company is no longer shrouded in mystery. The unfamiliar is now familiar and potential clients feel like they’re taking much less of a risk hiring your team.
Guide/Checklist from Due Diligence Questions
You’ve already got a lot on your plate trying to run your business. Don’t feel like you need to take care of this video yourself. Consider hiring a videography company in Los Angeles to make you an incredible introductory video. By outsourcing this project, you’ll get quality media and never have to lift a finger.
Look to the future
If you can’t see the forest for the trees, you’re going to find yourself visionless. How do you lead your company without a vision? Although, it’s important to have a pulse on the climate of your start-up from day to day, being able to see past the first few months of operation will ensure your company’s longevity.
This is particularly true when it comes to your financial situation. What’s your long-term plan? Are you investing in places that will give your company the numbers it needs? If you’re looking for financial advice like this, look to the long-standing professionals for your advice.
Mark Wiseman is a global investment manager and business executive who has been navigating the economy for well over a decade. He understands your potential hesitancy over investing right now due to the declining global economy from the pandemic.
However, Wiseman feels it’s actually a great time to get in on the ground floor of investment while buy-in is so low. He cites how “if you stand close, you can see the violent downward swings brought on by the Great Depression, 9/11 and the global financial crisis. Take two or three steps back, those moments are no longer noticeable. All [you] can see is an upward curve.” In other words, your investments will ultimately grow—no matter how hard they’re hit—over a long period of time. If you can, look to the future now and invest.
Engage as much as you feel necessary
When starting a business, you want to throw everything you have into it. According to Forbes, it might not be best to listen to the people encouraging you to find work-life balance while you’re trying to get your company off of the ground, because fast “developing business areas…require constant engagement with the industry.” Follow your gut. You’ll know when you can finally take your foot off the gas.