While word-of-mouth advertising is hard to beat in terms of effectiveness, you can’t depend entirely on word-of-mouth to keep your business going. Instead, you’ll need to wisely invest advertising dollars to draw in new customers from untapped markets. Understanding where to place these advertisements is a crucial part of making the most of your investment to ensure that your business continues to thrive.
Radio
Although some see radio as a dying medium, any advertising you place here is likely to be quite successful. After all, most radio listeners have only a few stations that they listen to, meaning that you have a fairly captive audience. Plus, thanks to the long-term relationships that many listeners build with certain stations, you can be sure that your advertising will be trusted when you choose to place it on radio.
Television
Not all that long ago, television was one of the only ways to advertise your business. With so many other types of multimedia available now, though, you may think that television advertising is a waste of money. However, if you partner with a firm such as NYI – New York Interconnect, you can rest assured that your advertising dollars will be put to good use. By pairing your company with programming that reaches an appropriate demographic, you will see impressive gains in exposure that will help your business thrive.
Social Media
Some people think that social media advertising isn’t effective because they don’t see immediate results. However, since many companies don’t partner with professional ad agencies for their social media advertising, it’s more often a bad advertisement that’s the cause of the lackluster results. If you think through your social media campaign to use thoughtful and engaging ads, you will be well on your way to finding quick success.
Billboards
While they need to be attention-grabbing, billboard advertisements can actually be quite effective. This is especially true if you’re able to snag a billboard that’s near a stop light on a surface street. No matter where your billboard is, though, as long as you use large fonts and short messages, you will likely see engagement from this advertising medium.
With any advertising campaign, the most important advice is to give it time to work. Except for social media advertising, the true reach of your advertisements are fairly hard to track. Therefore, don’t give up on a certain type of advertising simply because you don’t see results in only a few days. By sticking with a campaign, you will get a lot more exposure which can lead to a lot more new customers.
