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The Perfect Black

‘The Perfect Black’ Story: How the obsession for BLACK became a startup journey

Anurag Kanoongo along with his wife Shikha started the startup ‘The Perfect Black’ where they only sell premium black clothing and accessories.
Anurag Kanoongo, Founder The Perfect Black

How BLACK brought colours in the world of Anurag and Shikha, founders of retail...

Kanoongo and his wife Shikha are as they’d like to call themselves, “Black Addicts.” The idea for their start-up The Perfect Black came in primarily from one simple need, the need to buy premium quality black t-shirts as well as shirts.