इस बिज़नेस में होगी सालाना 10 लाख रुपए की कमाई, शुरुआत करने के लिए केंद्र सरकार की भी मिलेगी मदद

आज हम आपको ऐसे एक बिज़नेस के बारे में बता रहे हैं, जिसमें निवेश ज्यादा होने के साथ ही मुनाफा भी ज्यादा मिल रहा है। और, दूसरी बात यह है कि यह बिज़नेस MSME स्कीम से भी जुड़ा हुआ है मतलब इसके तहत बिज़नेस शुरु करने पर केंद्र सरकार से मदद भी मिलती है। सरकार से बिज़नेस स्ट्रक्चर के हिसाब से आपको इस बिज़नेस से सालाना 10 लाख रुपए तक प्रॉफिट हो सकता है।

देश भर में फैले कोरोना वायरस की वजह से कई सारे लोगों को अपना रोज़गार गंवाना पड़ा है। ऐसी स्थिति में लोगों के बीच अब खुद की रोजगार की ललक बढ़ती दिखाई दे रही है। और हो भी क्यूं ना। दरअसल, बिजनेस एक ऐसा पेशा है जिसका क्रेज हर जमाने में लोगों के बीच रहा है। चूंकि, किसी भी बिजनेस को शुरु करने में सबसे पहले निवेश की जरुरत पड़ती है इसलिए आपके मन में भी यह सवाल आ रहा होगा कि आखिर पैसे कितने लगेगें ? और, मुनाफा कितना होगा ? तो घबराईए नहीं, हम आपके इन सभी सवालों का जवाब लेकर आये हैं।

अन्य देशों की तरह भारत में भी बीते कुछ सालों से युवाओं के बीच नौकरी की छोड़कर स्टार्ट अप अपना खुद का बिज़नेस शुरु करने का क्रेज देखा गया है। जैसा कि आप भी जानते होंगे कि किसी भी कारोबार को शुरु करने में होने वाले निवेश और उससे आने वाली मुनाफे की खासी अहमियत होती है।

यह भी पढ़ें: स्टार्टअप कहानी: पति का वजन घटाकर आया आईडिया, अब दूसरों को घर बैठे वजन घटाने में मदद कर रही यह हेल्थ स्टार्टअप

आज हम आपको ऐसे एक बिज़नेस के बारे में बता रहे हैं, जिसमें निवेश ज्यादा होने के साथ ही मुनाफा भी ज्यादा मिल रहा है। और, दूसरी बात यह है कि यह बिज़नेस MSME स्कीम से भी जुड़ा हुआ है मतलब इसके तहत बिज़नेस शुरु करने पर केंद्र सरकार से मदद भी मिलती है। सरकार से बिज़नेस स्ट्रक्चर के हिसाब से आपको इस बिज़नेस से सालाना 10 लाख रुपए तक प्रॉफिट हो सकता है।

शुरू करें यह बिजनेस

जैसा कि आप जानते है, भारत में इस समय ट्रेंडी और स्टाइलिस फुटवियर की डिमांड काफी बढ़ी हुई है। फुटवियर की बढ़ती डिमांड के बीच इस सेक्टर में आप अच्छा करियर बना सकते हैं। मतलब, आप फुटवियर की मैन्युफैक्चरिंग यूनिट शुरू कर अच्छी खासी कमाई कर सकते हैं। इस बिज़नेस में पॉजिटिव बात यह है कि, डिमांड काफी रहने से आपका कारोबार सफल होने की उम्मीद भी ज्यादा है। इतना ही नहीं, इसमें खास बात है कि इस बिजनेस के लिए सरकार अपनी मुद्रा स्कीम के तहत कारोबारियों को सपोर्ट भी कर रही है।

यह भी पढ़ें: बस 50 रुपये लेकर निकले थे मंज़िल की तलाश में, आज 75 करोड़ है उनकी कंपनी का सालाना टर्नओवर

बिजनेस कॉस्ट को समझिए

आइए समझते हैं, फुटवियर मैन्युफैक्चरिंग का बिजनेस शुरू होने में पूरा खर्च तो वैसे 41.32 लाख रुपए आंका गया है। लेकिन, घबराने की जरुरत नहीं है क्यूँकि इसमें से आपको खुद के पास से सिर्फ 16.32 लाख रुपए ही निवेश करना होगा।

जमीन- 4 लाख रुपए
बिल्डिंग- 8 लाख रुपए
प्लांट एंड मशीनरी- 19,85,990 रुपए
इलेक्ट्रिफिकेशन- 96,610 रुपए
प्री ऑपरेशन खर्च- 35,000 रुपए
अन्य खर्च- 33,000 रुपए
वर्किंग कैपिटल- 7,81,450 रुपए
कुल- 41,32,050 रुपए

यह भी पढ़ें: कोरोना संकट और लॉक डाउन में Google का कमाल, ऐसे कर रहा है परेशान और भूखे लोगों की मदद

लोन देकर सपोर्ट करेगी सरकार

वर्किंग कैपिटल लोन – 3 लाख रुपए
टर्म लोन – 22 लाख रुपए

ये सरकारी लोन मुद्रा स्कीम के तहत किसी भी बैंक से आसानी से हो जाएगा।

जानिए कैसे होगा प्रॉफिट

16.32 लाख रुपए के निवेश पर जो एस्टीमेट तैयार किया गया है, उस लिहाज से मंथली टर्नओवर 9,07,050 रुपए हो सकता है।

कॉस्ट ऑफ प्रोडक्शन – 8,26,080 रुपए मंथली
नेट प्रॉफिट – 80,970 रुपए मंथली
सालाना बिक्री – 108.90 लाख रुपए
सालाना प्रॉफिट – 9.72 लाख रुपए

स्टार्टअप कहानी: पति का वजन घटाकर आया आईडिया, अब दूसरों को घर बैठे वजन घटाने में मदद कर रही यह हेल्थ स्टार्टअप

आयुषी ने अपने पति के लिए कुछ न्यूट्रिशियस खाना तैयार की और उस भोजन की मदद से केवल 28 दिनों के भीतर ही उनका 10 किलो वजन कम हो गया। इसी के बाद दोनों को एहसास हुआ उनका यह आईडिया लोगों को पौष्टिक भोजन खाने से वजन कम करने में काफी मदद कर सकता है।

इस हेल्थ स्टार्टअप की कहानी कुछ ऐसी है जिसे जानकार आप भी इसे अपनाने को उत्सुक हो जाएंगे। दरअसल, न्यूट्रिशन एक्सपर्ट आयुषी लखपति के पति कुणाल लखपति को तेज-तर्रार जीवन पसंद था जो कि लॉजिस्टिक्स स्टार्टअप लॉजीनेक्स्ट में काम करने के साथ उनमें आया। लेकिन, तेजी से बढ़ती कंपनी के साथ काम करने का मतलब था रातों की नींद हराम करना, तनाव, और डेडलाइन पर काम करना। जिसका अर्थ था अनहेल्दी भोजन की आदतें और व्यायाम के लिए समय नहीं। इन सब की वजह से कुणाल का वजन बढ़ गया।

फिर, फिट होने के लिए कुणाल ने अपनी पत्नी और न्यूट्रिशन एक्सपर्ट आयुषी लखपति की मदद ली। उस समय, आयुषी अधिक स्वस्थ और मजबूत बनने के तरीके के रूप में भोजन के रिप्लेसमेंट उत्पादों का उपयोग करने पर काम ही कर रही थी।

“मैंने बोला कि, आयुषी मैं अपना वजन कम करना चाहता हूँ लेकिन समय की कमी के कारण जिम नहीं जा पा रहा। मैंने उसे गाइड करने के लिए भी कहा क्योंकि मुझे न्यूट्रिशन के बारे में कोई जानकारी नहीं थी। और, मैं घर का खाना अपने साथ नहीं ले जा सकता था क्यूंकि मैं हमेशा यात्रा पर ही रहता था, ” – कुणाल लखपति

आयुषी ने अपने पति के लिए कुछ न्यूट्रिशियस खाना तैयार की और उस भोजन की मदद से केवल 28 दिनों के भीतर, कुणाल ने 10 किलो वजन कम हो गया। इसी के बाद दोनों को एहसास हुआ उनका यह आईडिया लोगों को केवल पौष्टिक भोजन खाने से वजन कम करने में मदद कर सकता है। जिसके बाद उन्होंने मुंबई में एक फ़ूड रिप्लेसमेंट प्रोडक्ट कंपनी, 23BMI की स्थापना की।

क्या करता है 23BMI?

23BMI मुख्य रूप से दिन के भोजन को बदलने वाले खाद्य उत्पादों को बेचती है। ये उत्पाद अनुकूलन योग्य हैं। इसे किसी व्यक्ति के ख़ास आहार के आवश्यकताओं के अनुसार बदला जा सकता है।

इन उत्पादों को सर्टिफाइड फैट लॉस एक्सप आयुषी द्वारा बनाया गया है। आयुषी पहली पीढ़ी के उद्यमियों के परिवार से ताल्लुक रखती है। स्वास्थ्य और फिटनेस में उनकी रुचि के कारण उन्हें डॉ हॉवर्ड वे (ब्रिटेन के स्वास्थ्य सेवा वेंचर) के भारत के व्यवसाय में शामिल होने का भी अवसर मिला।

किंग्स्टन यूनिवर्सिटी, लंदन से आंतरिक व्यवसाय में ग्रेजुएट और मुंबई विश्वविद्यालय से फ़ूड और न्यूट्रिशन से सर्टिफिकेट होल्डर आयुषी लखपति 23BMI में नए उत्पादों के विकास और कस्टमर रिलेशनशिप के लिए जिम्मेदार है। वह अपनी कंपनी के तेजी से बढ़ते कस्टमर आधार के लिए नए समाधानों के साथ भी आती है। फ़ूड रिप्लेसमेंट उत्पाद बनाने के अलावा, 23BMI के मंच पर न्यूट्रिशन विशेषज्ञों का एक समुदाय है जो फ़ूड रिप्लेसमेंट उत्पादों की अलग-अलग लाइनों को क्यूरेट करता है और कंपनी के ऑनलाइन प्लेटफ़ॉर्म पर ग्राहकों के साथ जुड़ता है।

स्टार्टअप के रास्ते में आने वाली चुनौतियां

लॉन्चिंग से पहले इस कंपनी को जरुरी सर्टिफिकेट प्राप्त करने के लिए भरोसेमंद मैन्युफैक्चरिंग पार्टनर्स की पहचान करना और मानव परीक्षणों को कंडक्ट करना कंपनी द्वारा सामना की जाने वाली मुख्य चुनौतियों में से एक है।

इस दौरान, स्टार्टअप ने यह भी पाया कि हर कोई नए उपभोग्य स्वास्थ्य उत्पादों की कोशिश करने के लिए नहीं खुला है, जब तक कि उन्हें रिकमेंड नहीं किया जाता है।

“कई सारे प्रोडक्ट आधारित कंपनियां कॉन्सेप्चुअल स्टेज में ही ऑपरेशन स्टार्ट कर सकती है, बिना पूर्ण विकसित हुए , या फिर सिर्फ आंशिक रूप से विकसित उत्पाद के साथ ही संचालन शुरू कर सकती है। लेकिन, उपभोक्ता स्वास्थ्य सेवा में यह संभव नहीं है” – कुणाल

“हमें बी 2 सी वातावरण में तेजी से स्केलिंग की चुनौती को दूर करने के लिए बड़ी संख्या में कस्टमर्स तक पहुंचने के लिए सही मार्केटिंग चैनल का चयन करना पड़ा। हम सही भागीदारों की पहचान कर सके जिन्होंने उत्पाद विकास के फेज को गति देने प्रोडक्ट को लॉन्च करने में हमारी मदद की।” – कुणाल

कंपनी ने इसके लिए कई फीडबैक चैनलों को प्रोडक्ट लाइन को सही रखने के लिए प्रेरित किया, और लगातार सुपरविजन करके स्वास्थ्य कोचों और ग्राहकों के बीच एक मजबूत, 24/7 संचार नेटवर्क स्थापित किया।

फिटनेस के लिए अपने तरीके से खाएं

नियमित रूप से सेवन करने के बाद 23BMI के भोजन रिप्लेसमेंट उत्पात की पूरी प्रक्रिया एक व्यक्ति को एक महीने में आठ किलोग्राम तक वजन घटाने में मदद कर सकती है, और यह काम कंपनी के स्वास्थ्य कोचों के सावधानी पूर्वक मार्गदर्शन में किया जाता है।

“हमने 200 से अधिक ग्राहकों को जिम जाने के बिना वजन कम करने में मदद की है। इससे रिवर्स्ड टाइप II डायबिटीज, पीसीओडी और थायराइड की चिंताओं को काफी कम कर दिया है” – कंपनी का दावा

भोजन की संख्या और कार्यक्रम की अवधि के आधार पर इस पैकेज की लागत 15,000 रुपये से 45,000 रुपये के बीच है।

मार्केट और इस कंपनी का भविष्य

FICCI और EY के अनुमान के मुताबिक, वेलनेस इंडस्ट्री में 2020 के अंत तक 1.5 लाख करोड़ रुपये की बढ़ोतरी होने की उम्मीद है और अगले पांच वर्षों में 12 प्रतिशत की सीएजीआर से बढ़ने की उम्मीद है।

रिसर्च में कहा गया है कि, यह संभावित वृद्धि डिस्पोजेबल आय में वृद्धि और जीवनशैली से संबंधित बीमारियों में काफी वृद्धि से प्रेरित होगी।

यह आंकड़े 23BMI जैसी वाली कंपनी के लिए उत्साहजनक हैं, जिसने 2018 की शुरुआत से ही मासिक आधार पर लगभग 20 प्रतिशत वृद्धि देखी है। इस कंपनी ने शुरू में 20 लाख रुपये के करीब इन्वेस्ट करने के बाद इस वित्त वर्ष में 75 लाख रुपये का राजस्व कमाया।

कंपनी के मुख्य प्रतिद्वंद्वियों में प्रमेय हेल्थ, आयुर यूनिवर्स जैसे स्टार्टअप शामिल हैं, और इसके अलावा कुछ अन्य जो अपने स्वास्थ्य प्रबंधन कार्यक्रमों में सप्लीमेंट का उपयोग करते हैं।

हेल्थ स्टार्टअप 23BMI अब ग्राहकों के साथ अधिक से अधिक जुड़ने के लिए अपनी तकनीकी क्षमताओं को बढ़ाने पर काम कर रही है।

5 things to make sure of before you establish a startup

Here are few things entrepreneurs need to take care of before setting up their startup.

Start-ups can be tricky and caught in a haze of competition after the initiation if proper precautions aren’t taken. However, like other businesses, even a start-up requires different things at different points and it is the entrepreneur’s duty to make sure that all the requisites are met. However, it might be the first time for an entrepreneur as well and s/he might need guidance as well.

Never ignore things that you think can mess with the image of your company. If something is absolutely necessary, the entrepreneur should make sure that the start-up has it.

Here are 5 things entrepreneurs need to take care of:

1. Analyse the risks

It is crucial for an entrepreneur to analyse the risks before venturing into any market and actually setting up a start-up. The industry one is venturing in might be targeting only a niche audience which means lesser demand and this could lead to the company fizzling out due to less orders. One needs to take calculated risks and create back-up options for better functioning of a start-up.


2. Do your market research well

Always do your research extensively about the market you’re going to venture into, the competitors and customers’ responses through surveys. This will help in gaining better business insights and also come handy while expanding the business. Without proper research in place, you can end up making incorrect assumptions and hasty decisions which can be harmful for your venture.

Related Post: 5 motivation hacks for entrepreneurs

3. Have a proper Business plan

A business plan is important for any business as it contains information about the company, the team, industry, risks, the marketing plan and the financial plan. Internally, it’ll help the start-up in being more organised and an entrepreneur can keep a track of goals that are accomplished. Externally, it’s easier to get loans from banks, show to VCs and build strategic alliances if you have a proper business plan.

Related Post: 3 important qualities to hike sales results for your startup

4. Get legal advice

You might think that a business plan is enough to establish a company but there are certain rules and regulations one needs to keep in mind and follow. There are many Government regulated bodies and statutory bodies looking after stuff like patents, copyrights, taxes etc. To be aware of the rules existing in your sector, it is important to hire a lawyer and have his expert advice before starting-up.


5. Set aside a budget for marketing

Marketing and advertising is very important in today’s day and time and the way you market your venture can make or break it. It is absolutely crucial to have a marketing plan which helps you reach out to your target audience better. And, for these plans to work, one needs to set aside a certain budget. An entrepreneur also needs to decide what tactics and channels of marketing he’ll be using- social media, websites, ads on Facebook/Google, billboard advertising etc.

Happy starting up!

Image Credit: epublish.in

Simple ways in which you can change your passion into a pay check

One shouldn’t give up their passion so easily and try and nurture it in spite of the hardships. Instead, one could follow these ways to encash on their passion.

Many a times we get caught in the dilemma of either following our passion or earning money. Mostly, people choose money because it is a basic requirement for sustenance. In the process, they let go of their passion and what they really want to do in life. One shouldn’t give up their passion so easily and try and nurture it in spite of the hardships. Instead, one could follow these ways to encash on their passion:

1. Embrace the inspiration

It is very important to embrace the pangs of inspiration brewing within you. For instance, if you’re interested in photography, a beautiful flower or an old-school bakery is enough to inspire your eye for detail. Instead of fighting your nudges, nourish them and let them grow. Once, you start listening to you inner voice, things become a lot clearer and you’re able to focus better and live in the present instead of brooding over the future.



2. Discover your passion

Sometimes, you need to provoke the child inside you to coax the truth. You need to ask yourself questions like “what really makes you happy”? Once you know the answer to this question, it becomes a little easier to believe in your passion and extract the unfathomable joys from it. As a child, you might have wanted to become a dancer. To revive your passion, you could always start taking dance classes at the nearby gymnasium. This way you are connected with your desires and can fuel them better.

3. Love yourself and believe in your passion

Most of us are stuck in the rut where we believe making money is ultimate and often end up sad because we aren’t making enough money. This kind of thought process will spike your stress levels and hold you from discovering your passion. Instead, learn to love yourself and embrace your talent with its flaws.

If you are a musician working a 9-5 job and hate it, to make things better, you could always start playing an instrument or go back to vocal training. This will make your life more exciting while you do what you love.



4. Write

This might seem a little far-fetched. But, you can take out sometime and maintain a journal or simply write a letter to your future self. Writing is a great way of getting out hidden or repressed thoughts or feelings. Writing will help you to figure out your passion better.

Image credit: www.rokasports.com

10 Rules for a great startup idea

Even though it’s trendy in startups to say that ideas mean nothing and execution means everything, the reality is much less binary and much more nuanced.

Even though it’s trendy in startups to say that ideas mean nothing and execution means everything, the reality is much less binary and much more nuanced. For example, even the world’s best entrepreneur with incredible execution will fail if their idea is fundamentally flawed, or if their market is too small.

What we have found is that if an early-stage founder can check off the ten items below, they have a solid foundation by which to start a company. You are absolutely not assured success if you can check off these items (nor are you assured failure if you can’t), but your chances of success are much, much higher if you can.

See the infographic below, and scroll down further for a full explanation:

 

Related post: How to start a startup?



1. You are a Passionate About It

Money is no substitute for passion, so every entrepreneurial journey should start with a passion. In fact, every aspiring founder who comes into the Founder Institute with a goal to “flip” their company is advised to drop out during the first week for a full refund.

There are two reasons for this;

  1. In order to power through the hard times of being an entrepreneur, founders need to be working on ideas that they can see themselves still working on in 5, 10, or even 20 years. As Elon Musk famously said, “Being an entrepreneur is like eating glass and staring into the abyss of death.” If you don’t have the requisite passion, your chances of seeing a project through are minimal.
  2. Other people will easily be able to see through your lack of passion, like customers, investors, and press. For example, investors are typically concerned more about the “why you”, then they are about the “why” of your idea.

2. It’s Simple

“Think big” is a common mantra for entrepreneurs. And it is true – every entrepreneur should think big, because in most cases, starting a company with small ambitions can be just as much work as one with big ambitions. However, most people confuse the “think big” mentality into meaning they have to try and “boil the ocean” from the outset.

Big ideas are raised, not born, and they are most often raised by simple pain points. For example, Mark Zuckerberg didn’t wake up one morning and say, “I’m am going to create the social graph.” Instead, he set out to build a simple utility for Harvard students to see who was in their classes.

All the great businesses of our time have started with an incredibly simple idea, and then expanded upon that. If you can start by solving one problem, with one product, for one customer, you will be sufficiently focused and can have a great foundation for success.

3. One Revenue Stream

For some reason, the majority of early-stage entrepreneurs think that the more revenue streams their idea can support, the better. In the early stage, you need to be laser-focused on one revenue stream, and your idea needs to have a clear, singular revenue stream that can conceivably be large enough to support the entire business. If not, then its time to go back to the drawing board.

Also Read: Geometry of startup ecosystem
Also, it’s a common misconception that companies who focused on early user growth (ex. Google) didn’t have a revenue model in mind when they started. In reality, these businesses saw incredible early traction, and then the founders made a tactical decision to shift their focus to growth.

Can someone build a great company with a zero revenue mentality from the outset? Sure. But building a business with no revenue stream in the hopes of becoming the next Instagram is like buying a lottery ticket – except that lottery ticket costs a lot more time and effort than $3.

Related post: How to use a sample business plan to write your own plan

4. Few Steps to Revenue

The more steps there are to revenue, the more complex an idea is to build out and execute.

This is a very important step during the ideation process: what are the things that need to happen before you make a dollar? If you have to provide a service in order to collect data that will then be sold to advertisers, for example, you have a very complex business. That would be 5+ steps to revenue. Try to limit the number of steps to revenue to around three from the beginning.

5. You Know the Customer

You need to understand very clearly who you are helping, what exactly they need, why they need it, how they would be willing to solve their problem, what they spend their money on, what goals they have in life… in other words, you need to have a very specific archetype.

A common mistake we encounter is that people don’t go nearly deep enough in their customer definition, or customer development. For example, many people will stop at “I am helping large companies hire.” In reality, they need to be able to say something like; “I am helping senior hiring managers at enterprise software companies in the United States with 400-800 employees. They are typically female, age 29-34, making an average of $58,000 per year. They report to the company HR lead, and their KPIs are X, Y, and Z, measured quarterly. They spend the majority of their day doing A, B, and C, and the biggest impediments to them hitting their KPIs include X, Y, and Z. Currently they are using products from companies A, B, and C, but those products don’t allow them to do these three critical things…”

Also, there’s nobody you know more intimately than yourself. That is why so many great businesses have been formed from personal need.



6. You know the market

In almost all cases, there are several people already devoting their lives to your idea. In order to win, you need to engulf yourself into your market in order to have the requisite insight and vision needed to win. Chris Dixon (Andreessen Horowitz) has said that you need to devote at least 10,000 hours on your market to get this insight – whether by working in the market, living the problem (ex. being a social media addict who then starts a social media company), and/or devoting that time towards research.

If you are not an expert on your market, then it’s time to get to work. There are no shortcuts here.

Related post: 12 Ways to avoid startup mistakes

7. Sufficiently large market

Large and fast growing markets have the power to pull mediocre companies into greatness, and conversely, dying markets can pull otherwise solid companies into the ground. If you are going to devote your life to an idea, the market where you operate better be big enough (or growing at such a fast rate) to support a meaningful and enduring company.

Any market with less than 10 million people or multiple billions in annual revenue that is not growing at a very fast rate will be very hard to address, and is probably not worth your time. For example, even if you were lucky enough to be moderately successful in a $500 million market, you would likely still only have around a $50 million business.

You will die winning a small market, so be smart and don’t start your company in a graveyard.

8. Original secret sauce

Every great business has a secret sauce. Given, not every company starts out with that secret sauce, but building a company without a plan for how you will differentiate and win from the outset is simply foolish.

Also, your secret sauce needs to be original. If it’s obvious, that is almost always a bad sign. The best ideas have a secret sauce that is transformational, not incremental.

What secret do you know that will help you win? For example, Tony Hsieh started Zappos with a very distinct insight and secret sauce – customer service. His transformational insight was that buying shoes online was really a customer service problem, and not a retail problem.

Related post: 10 dirty little secrets of successful entrepreneurs

9. You have tried to kill your idea

It is very easy to fall in love with your idea – after all, it’s your baby, and almost nobody will tell you your baby is ugly. Positive reinforcements are very easy to find.

Your job in the idea stage is to find the things that make your idea bad. Try to kill your idea, and then, one-by-one, iterate and eliminate the negative aspects of the idea. The result will be a much more defensible foundation by which to start.

10. You are sharing your idea!

Nobody is going to steal your idea. Think about it – do you really think your idea is so great, so original, that somebody who hears it is going to go home, quit their job, and devote their entire lives to it? And be successful? The chances are near zero.

You need to be pitching your idea all day long to anybody who will listen, and incorporating all the feedback you receive into improving the idea. Feedback is an entrepreneur’s best friend, and Silicon Valley entrepreneurs understand this better than anybody else. For example, on any given night, you can find 20 different events in Silicon Valley where people are openly sharing their ideas, and it is this collaborative, teamwork-oriented culture that leads to innovation.

Related post: 10 Reasons why entrepreneurship is awesome

This post is by Adeo Ressi, the Founder & CEO of the Founder Institute.

Image credit: www.fundraisingscript.com





‘Why trash it, when you can cash it’, say these engineering students from Dehradun

Indians are known for their keen business sense, and for making money even out of small things. Mohneesh and his friend Ashish, both Computer Science students at DIT started a portal that helps people sell their scrap without waiting for the dealer

Indians are known for their keen business sense, and for making money even out of small things. When Mohneesh Bhardwaj was returning home for his summer vacation, he discovered that most people at his college hostel left behind a huge amount of trash (newspapers/old books/used registers and other scrap). This scrap was then being sold by the hostel authorities.

Mohneesh noticed anomalies in the system, such as the lack of distinction between normal and e-waste, and decided to do something about it. He had been wanting to start something for a long time; reading about entrepreneurs online just increased his drive. Around the same time, TVF Pitchers was launched and it further fueled their enthusiasm. Mohneesh and his friend Ashish Yadav, both 2nd year Computer Science students at Dehradun Institute of Technology University (DIT) started Kabaada.com – a portal that helps people sell their scrap without waiting for the dealer.

Users can either log on to the website, call, or use WhatsApp and have their scrap picked up. After a request is logged on Kabaada.com, a local vendor is notified to pick up the scrap. Unlike traditional vendors, Kabaada.com has standardised rates for the garbage. To streamline the whole process, they divided the entire city into smaller areas. Mohneesh says, “We divided the whole city into many territories, with vendors in each territory. When someone submits a request, we forward their request to the vendor in that territory. In this way, one is able to get service as fast as pizza delivery.”

Following the launch, the team left no stone unturned to market themselves to people, whether it was through distribution of pamphlets, or pasting posters in hotels and restaurants, or even targeting schools to spread awareness about their mission. One of the most important things the team took care of was making sure they did not replace the localkabaadiwaalas and take away their income. Instead, they hired them and worked with them on a commission basis.



Though the company provides free door-to-door pick up service to customers, they have been making profits since Day 1. Right now, their main revenue stream is through the commissions they earn on scrap from scrap dealers.
They have gained good traction since they started three months ago. At present, the company has around 8,000+users. They have also got requests from other cities. Talking about the market, Mohneesh says,

“Given India’s still-growing Internet penetration rates, our current target segment includes shopping malls, hotels , households, students, etc. Our in- depth market segmentation analysis revealed that about 42 million tons of scrap is recycled in India every year. The most exciting part is that our market is consistently expanding with the increasing numbers of Internet users, who can now sell all their scrap with just one click. In the future, we expect to become the market leader in recycling all scrap materials across India.”

Coming from a Tier -2 city, and started by 2nd year engineering students, this startup looks promising as it has all the right ingredients and has been making profits since inception. Increasing waste is a huge issue that is clogging landfills and endangering lives at a very rapid pace. Reducing, recycling, and reusing goes a long way. Kabaada.com is efficiently helping with recycling, using technology as a medium. However, there is a clear need for more players in this space given our huge population, and we hope to see more startups bridging this gap.

This story was originally published in yourstory.com