online startup

Whether you own an existing brick and mortar business or you’re building an e-commerce brand, properly establishing your internet presence is one of the most significant responsibilities you’ll ever be tasked with. Unfortunately, many business owners either don’t know what they’re doing or fail to follow best practices.

Check out some basic steps you need to take in order to put your business in a position to be successful:

Choose The Right Website Host

For businesses just getting started online, the process of developing a website is often confusing, but it’s not an alien concept. Simply put, you’ll need two partners to develop a site: a website host and a content management system (CMS).

As the name suggests, the host is the company that provides the technologies and services needed to store and display your website for the world to see.

Finding the right website host is all about determining which service provider meets your needs. There are three basic types individual plans, dedicated servers, and reseller accounts. also, you should research the details of each to find out which will work best in your situation.

Find A CMS Platform

Next is the CMS platform. While there are a number of ways to build websites, a CMS platform makes it easier for those who don’t want to deal with all of the coding and technical aspects. Some of these platforms include:

WordPress: By far the most popular and easiest to use for beginners, WordPress is perfect for small and medium-sized businesses. Not only are there thousands of gorgeous templates available, but finding a WordPress designer is easy.

Joomla: If you’re running an e-commerce site and want something other than WordPress, Joomla is a great solution. It does require more coding knowledge, but this shouldn’t be a problem, assuming you’re hiring a freelance designer/developer to handle the site.

Drupal: Finally, there’s Drupal. This is by far the most technical CMS, but it’s also extremely powerful. If you plan on building a large website and can find a developer with Drupal knowledge, you may want to consider this option.

If you want a side-by-side comparison of these CMS solutions, then check out this handy infographic. As you’ll see, each comes with its own pros and cons.

Design Your Website

Think of your website host and CMS solution as the foundation of a house. You can’t build a strong home without a foundation, but the foundation itself doesn’t make the structure a house. You also need walls, windows, doors, siding, and thousands of other elements to create a visually pleasing home. This is where design comes into play.

Start by deciding the purpose of your website. Will it be a static website with the main goal of providing a reputable front for your business, or will you actually use it to sell products? You can always pivot in the future, but deciding the purpose of the website up front will help you choose a design.

Once the purpose is established, you’ll either need to find a pre-designed template or hire a web designer to create the site from scratch. Both options are suitable and your choice will likely depend on cost and experience.

Develop An SEO Strategy

With your website built, it’s time to start driving traffic to the site. Since most customers aren’t going to type your website URL directly into their browser, at least in the early days – you need to put your site in front of them. Search engine optimization (SEO) plays a vital role in this.

SEO is a very complex topic and it would be impossible to even scratch the surface in this article, so you’ll either want to spend some time researching the ins and outs of the industry on your own, or hire an expert to develop a strategy for you.

Content Marketing And Social Media

With your website squared away, you’ll want to expand your online footprint by investing in content marketing and social media.

Content marketing: In the world of internet marketing, content is currency. Content is what attracts search engine traffic, facilitates social sharing, and establishes your brand’s reputation in your respective industry. You’ll need a strategy for creating and disseminating onsite blogs, guest blogs, press releases, articles, and more.

Social media: As you know, social media is a massively important catalyst for small business success. It allows brands to reach millions of prospective customers without having to travel around the world or invest major resources into global marketing campaigns. Establish profiles on major platforms like Facebook, Twitter, and LinkedIn to get started.

Content marketing and social media marketing should be your major focus in the months to come. They frequently work in unison to engage your target audience and direct them to your website.

Give Your Business A Strong Online Foundation

Virtually all modern businesses and brands have some form of an internet presence. However, only a small fraction of these businesses have a strong foundation that’s conducive to long-term growth.

If you want to position your business for the future, then it’s critically important that you gather your key decision makers and develop a concerted plan for getting started.

By outsourcing certain tasks and handling others internally, you can develop an online presence that you’re proud of.

In the modern day, all businesses are going digital and are engaging in a race to build a strong online presence. The reason one should have online popularity is because it is easier to target your audience online and it serves a base for a huge outreach. With the growth of social media, having strong online presence has become a necessity. Platforms like Facebook, Twitter and LinkedIn have gained massive popularity and it is important for a venture to be active on these platforms for an extensive influence.

Here are some ways in which one can build a strong online presence:

1. Great content is the way to woo your TG

Attention span in the digital era has considerably reduced and you have very less time to actually grasp the attention of your audience, so, your article or video needs to be packed with entertaining yet informative content. Also, platforms like Twitter have only 140 characters so the content needs to be crisp and attention-grasping.

Great content packed with keywords and information also leads to better search engine results of your company.

2. Branding is the way to go

In an era, where your venture is capable of becoming a brand; you’d be stupid not to adopt branding. A combination of a logo of various colours, tagline, font, style, ads etc helps you brand your product/service. This ensures higher recall and better recognition of your brand.

Almost all e-commerce sites are branding themselves such as Myntra, Flipkart, Amazon, Shopclues, Romwe etc. This increases the value of the offering and also helps the customers associate themselves with the product or service being offered. Hence, to build a strong online presence, branding is crucial.

3. Track your analytics

One can use various SEO told such as Google analytics, Followerwonk, Google Panda, Iconosquare etc to measure the performances of your brand individually and in comparison with other brands in the same market. It gives you a fair idea of important metrics such as engagement, new users, users who have left popularity etc. These tools are mostly free but charge nominal fares for a premium version.

Also, tracking your analytics gives you a fair idea of what strategies are working and what tactics need to be worked upon. These analytics also give you a clear idea as to what time your audience is online so that you can engage them better.

4. Keep up with the dynamic trends

The digital world is dynamic and the trends keep changing and one needs to constantly evolve with them. You might want to put up a kick-ass article but you can’t be uploading only one in weeks; your target audience demands more than that. Videos on Vine and Vimeo are catching up steadily and all brands can definitely tap the video market. Also, not to fall behind, one should understand how hashtags work and not use them for the sake of using.

To be updated about the on-going trends, an entrepreneur needs to keep researching and monitoring the inclinations of the virtual world.

5. Engage your audience

It is not sufficient to just gain a huge base of followers, you need to constantly engage them and keep them interested in your venture. If this step is not implemented properly, users will switch to other products and brands. Social media is the best way to create engagement online. Through hilarious and informative posts, videos, dubsmashes, pictures, articles etc, one can easily captivate the audiences.

For instance, through their varied content, pages like Scoopwhoop and Storypick keep their audiences engrossed via Facebook.

You don’t have to be omnipresent in the digital world but make sure you deliver and keep the Target audiences interested and in the process, increase your growth.

Tag: online startup

5 Steps to start your dream business online