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For Indian e-commerce, the choice is between discount and bleed or profit and die

According to a 2015 report by Goldman Sachs, 30% of an Indian e-commerce company’s expenses are towards discounts.

Top 5 pitfalls Indian e-commerce sellers should look out for

Here are 5 most common pitfalls that you, as an e-commerce seller, should look out for.

[Infographics] How Sachin Bansal started: Life of Flipkart founder

The story of how the two men started with just two laptops and grew to its current size is inspirational. At the time of raising $1-billion last year, the Bansals’ combined stake of around 15 per cent in Flipkart was valued at Rs 6,000 crore (Rs 60 billion).

Indian e-commerce war: Flipkart’s Sachin Bansal & Snapdeal’s Kunal Bahl involved in Twitter spat

The ongoing e-commerce war spilled over to Twitter on Friday, when Sachin Bansal, co-founder of India's largest online retailer Flipkart, made a direct jibe at competitors - Snapdeal and Paytm.