If you’ve never used Google Ads before, it’s worth giving it a shot. Not only will you be able to take advantage of the large number of searches that take place on Google every day, but it’s also a great way to grow your bottom line.
Here are a few more reasons why you should use Google Ads.
Google has a large number of searches every single day and amongst them are individuals looking for solutions to problems that your business would be able to offer.
If you can help point them in the right direction – even if it’s with a Google Ad, you’ll already have a competitive edge.
Great Targeting Capabilities
Another great thing about Google Ads is the fact that it’s got something for every stage of the buyer’s journey.
You can showcase ads to prospects at the earlier stage of the process, capture information at your post-click landing page, and retarget them with ads until they convert.
Unlike other forms of advertising, individuals actually use Google to search for issues to their problems. With that, you’re not advertising to someone from a generic perspective, you’re actually trying to help them find the answer.
Ability to Maintain Full Control
It’s easy to use Google Ads and Google even has training resources available on their website to help you get started.
With the training, you’ll be able to get your Google Ad up and running in no time. It’s also easy to maintain control since you can start and stop campaigns, reach individuals at the right price instantaneously.
Easy Analytics To Interpret
There’s nothing worse than having to sift through large amounts of data and not be able to make sense of it all. With Google Ads, the dashboard is incredibly easy to use.
You’ll be able to find out information from clicks and impressions to keywords, budget and so much more.
Get more conversions
What’s great about Google Ads is that there’s constant advice and feedback on how to go about getting more conversions. For example, on the Google Ads support page they’ve mentioned that having a great post-click landing page can help with conversions.
With that, you’re able to ensure that you’re building a high-converting post-click landing page that not only looks great, but also has targeted messaging and a seamless user experience.
There are different bidding strategies within Google to help you with maximising ROI. Here’s a snapshot of what they are:
- CPC (cost per click), this is what Google suggests if you’re looking for website traffic.
- CPM (cost per thousand viewable impressions). With this, you’ll select the budget you’re willing to pay for one thousand people to view your advertisement.
- CPA (cost per action). For this, you’re focused on conversions and sign ups.
Getting Started With Google Ads
As seen from the above, there are plenty of reasons why you should consider using Google Ads. Not only can it help with boosting brand awareness, but also revenue and so much more.
What’s great about Google Ads is how targeted it can be, the fact that it’s relatively easy to use, and you can target a large number of individuals with ease.