Steven Paul Jobs was an American business magnate and investor.
He was the chairman, CEO and co-founder of Apple Inc; chairman and majority shareholder of Pixer; a member of Walt Disney company’s board of directors following chairman and CEO of Next.
Steve Jobs is widely recognized as a pioneer of the microcomputer revolution of the 1970s and 1980s, along with Apple co-founder Steve Wozniak.
Importance of intuitive understanding
He stressed upon the importance of an intuitive understanding of the user’s need and visualizing that need even before the user can define that need.
Steve Jobs showed the world how design thinking can be integrated into technology.
Formation of Apple
Steve Jobs and Steve Wozniak co-founded Apple in 1976 to sell Wozniak’s Apple I personal computer. Together the duo gained fame and wealth a year later for the Apple II, one of the 1st highly successful mass-produced personal computers.
Steve Jobs transformed Apple from a regular tech company into the biggest brand in the world.
Steve jobs marketing lessons include:
Lesson#1: Make a Great Product
Lesson#2: Don’t Sell Products
Lesson#3: Sell Dreams
Lesson#4: Focus on the Experience
Lesson#5: Turn Consumers Into Evangelists, Not Just Customers
Lesson#6: Master the Message, (and now that we’re on the subject, the delivery too)
Lesson#7: Decisions Should be Made by a Group, Not a Committee
Lesson#8: Find an Enemy
Lesson#9: Keep the Design Simple, and When You Get There, “Simply it Even More”
Lesson#10: Innovate or Die
