Creating a business logo is one thing; using them to achieve your marketing goals is another. So what are the best places to place your business symbol?
Effective marketing entails coming up with a visual identity that sells your brand to the public. An excellent logo is like your brand’s good luck charm. If you design it and hide it from the public’s eye, then you risk missing out on opportunities to turn prospects into customers.
Remember, a Logo is only one aspect of your company’s identity so they can do little on their own. But making it prominent in certain vital places and using it consistently transforms it into a unifying sign for all the positive things you tell the public about your business.
It can be difficult, however, for small companies with limited budgets to decide where to place their emblem. The goal is to have your logo noticeable in places frequented by your would-be customers.
To enjoy the full perks of your branding efforts, here are the ten best places to use your logo.
1. Company Websites
You’ve been advised from time to time on the impact your online presence can have on your business. Today’s shoppers browse for products online. And in such a crowded market only a few things can distinguish your brand from the rest at a fleeting look—one of them is a logo.
Your well-optimized website can attract potential buyers who wouldn’t otherwise see your products while website logos complement when placed alongside other parts of your brand story, like the bio and brand tagline. That way, a customer looking at the brand can connect the elements and join the dots.
Lastly, be sure to customize your website icon so that your logo remains visible even with numerous browser tabs open.
2. Emails and Letters
Brand building is all about repetition and reputation. Repetition ensures your customers are so used to your brand that your name (and logo) lingers their mind when they want to buy a product you deal with.
You are missing on an essential point if you aren’t using your company logo in emails and letters. Always include logos near the contact info or at the top of your emails. Customers get attached to brands they are familiar with and are more likely to trust your capability if they see you around all the time.
Also read: 9 ways to implement email marketing into your real estate business
3. Signs and Banners
Your choice of images and colours play a significant role in brand identity, and physical signs enable you to provide potential clients with visual cues.
Look at your office, store, or marketing campaign booth from a buyer’s point of view. Concentrate on placing signs that feature your business logo in places that naturally catch a visitor’s eye as shown on this website. And be sure to stick it at different levels and heights to get the attention of customers near and far away from you.
4. Business Cards
Logos in Business cards is a long-established method to sell out your business, and its power seems never to fade away. Most business owners still hold the culture and feel a personal touch to customers when they share business cards.
Compared to many other marketing tools, business cards are less likely to be thrown away, which means you stay on your clients’ mind and count as their option for future projects.
5. Products and Packaging
The power of marketing-oriented product packaging can never be overlooked. Creative wrapping and product presentation enhance the buyer’s experience. Furthermore, putting logos on products allows you to emphasize your branding. Figure out the most visible areas of your product that a customer will most likely see when using it and put your logo where you’re sure it will be seen.
Also read: The one principle every entrepreneur needs to follow to succeed
6. Company Vans and Trucks
Branded business vans combine multiple visual cues including colour, graphics, and motion. A van with a huge logo driving around to supply products is a like a moving billboard alluring customers to learn more about the product or service.
Paint all your company trucks or cars in your company’s colour scheme and add embossed logos and taglines on visible parts of the vehicles for easy access by clients interested in reading the info. Consider using memorable graphics as buyers easily recall them.
7. Social Media Platforms
Your social media followers should know precisely what your brand is about at a glance. A logo, followed by a short brand statement should appear at the top of your profiles. And for your firm’s good, social media platforms directly link brand images with client engagement so every time you post products or content, followers view your emblem on their newsfeeds.
For businesses with a loyal audience, a familiar brand logo is all you need to make a follower halt and read through your ads or blogs.
8. Invoices and Business Forms
Your company invoices, like letters, allow you to share branded items from time to time. Creating a unique logo and image for your brand can help in building the trustworthiness of your small business. Customers view branded products and business materials as an indication of professionalism.
9. Promotional Products
Marketing channels like giveaway functions and sponsored events are great places to introduce your logo to a whole new customer base. Printing logos on the promotional items you gift your buyers with is one way to go about it. It is advisable to brand things that your customer is likely to use from time to time like mugs, pens, key holders, totes, and lanyards.
Also read: How to hire good employees for your business
10. Company Attire
Ensure a consistent look throughout your workforce by creating branded uniforms. Design logo t-shirts, scarfs, or caps that make your staff stand out from others in a crowd.
Logos in uniforms not only help distinguish you staff in trade shows but also bring a human aspect to your brand. However, also ensure your workforce delivers unmatched customer service to complement your branded uniforms.
In a nutshell
A consistent visual story is fundamental to winning a place in your customers’ minds. Once you’ve identified the perfect brand logo design ideas for you put the end product to work. Pick the right logo size depending on the media, but do not alter the design from one posting to the next.
