Limeroad: Priority over sustainable growth than accelerating scale

Suchi Mukherjee

“I’ve always believed that we’re in the business of dopamine. We spend a lot of time thinking about which products make customers happy and how. From day one, we are focused on being a sustainable business in terms of growth and profitability.” said Suchi Mukherjee, co-founder of India’s first women’s social shopping website.


Limeroad experienced a hike of 78.5% in revenue when compared with revenue of the financial year 2017 which was 89.73 crore. Whereas, in the financial year 2018 it earned 160.2 crores.

India Design Cell

Recently Limeroad launched a programme called ‘India Design Cell’ for young and upcoming Indian fashion designers to have the option to sell their products through thousands of sellers on the company’s platform.
Till now, it deals with 10 designers.

Curator Model

Curator model is another USP of Limeroad. Anyone from any part of the country can share a product from their area on the platform and they will earn a commission on every sale of the item.

Focus over sustainable development

Limeroad gives the opportunity to the little known Indian designers and curator of fashion products, which according to the CEO of Limeroad, Suchi Mukherjee is the main USP of the company.

It competes with e-commerce companies such as Amazon, Flipkart, Snapdeal, Myntra and Jabong.

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