Even in today’s age, when every business has a website and social media pages, a brochure still has a role in your marketing campaign. Having something tangible to hand out to potential customers will be a beneficial marketing tool. However, do not settle for a generic brochure; consider using a custom brochure created for your business.
What Is A Custom Brochure Anyway?
A custom brochure is a brochure created to showcase your specific products and services. You can personalize them with your logo and other branding elements. You can choose the size, how many folds, colors, font, etc. When someone picks up your brochure, you want it to tell your story.
Do I Need A Custom Brochure?
The simple answer here is yes. There are several benefits to creating and using custom brochures. First, you can specifically target your target audience. For example, you sell chocolate-covered bacon. You can specifically customize a brochure that will appeal directly to people who want chocolate-covered bacon. Not will this only increase sales, but it will also create a larger target audience.
Next, brochures can help build brand awareness. After all, you want to be known as the best at whatever your business does. Go back to the chocolate-covered bacon example. The goal would be to be known as the best place to buy chocolate-covered bacon. A brochure will help you attract more customers, which will help your business to grow.
Finally, you want your customers to love your product and services. You want to create a loyal customer base. A custom brochure will show you care about your customers’ needs and wants.
I Do Not Have The Skills Or Time To Create One
You do not have to create one on your own. There are design companies that will help you design and print your brochures. Local companies like Printing Industry Exchange, LLC will help to match you with the best printing for your needs. Their services can even be cheap if not free and they will save you time combing the internet to find a company that may meet your needs.
Still Not Sure You Need A Custom Brochure?
Let’s take a look at the statics. Bentley University did a study on how brochures help businesses thrive. Their study reveals 79% of people enjoy picking up a brochure when visiting an establishment. 85% of people who read a brochure become customers of that business, and 61% make purchases after seeing products in print.
Custom brochures are a foolproof way to promote your business and a great marketing tool to help you stand out from other companies offering similar products and services. It is a cost-effective way to create advertising that meets your unique needs.
